Peru's image as a culinary destination

Destination image is the cumulative product of individuals processing information about a destination over time. This image comes from different sources, like media articles intended to inform a general audience and promotional materials intended to persuade potential tourists to visit. Various aspects of a destination can provide the focal point for its image, including its unique foods. With the growing interest in food in the media and in tourism, the image of places around the world is increasingly centered on this topic. Peru offers a timely case study to investigate this issue; in recent years, it has gained an international reputation as a culinary destination. The research discussed in this paper examines both popular media articles and official tourism promotions to understand the devices used to construct Peru as a culinary destination. It uses quantitative and qualitative content analysis of magazine and newspaper articles targeted at an American audience and the U.S./English version of the Official Travel and Tourism Portal. This research finds that the image of Peru as a culinary destination is consistent between sources, but there are some differences in the meanings of this content based on type of source, intended audience, and expectations about that audience.     

从视觉史料到文学图像——文学史的图像学研究刍议

发掘图像的文学史意义成为文学史研究取得突破的重要途径。图像的文学史意义主要表现为两方面:一、文献学意义上的视觉史料,图像作为印证相关社会历史知识的可视证据;二、阐释学意义上的视觉文本,图像作为文学的视觉化形态,成为文学史的基本构成之一。文学图像成为重新理解和阐释文学史的重要视角。图文互释是图像的文学史意义更为本质的体现。     

论神话意象意蕴衍生的基本类型

神话意象的意蕴衍生可分为整体性意蕴衍生和个体性意蕴衍生两种基本类型。整体性意蕴衍生是神话意象与特定历史情境相结合的结果,体现出社会群体的认知、情趣和理想;个体性意蕴衍生既有单个神话意象意蕴发生衍生的情况,也有作为个体的哲学家、文学家和艺术家等对神话意象进行再创作进而形成的意蕴衍生情况。这两种类型相互交织、共同发展,构成了神话意象意蕴衍生的基本模式。     

中国海外利益的政治风险与侨务公共外交

论文对中国海外利益及其政治风险这两个概念进行了界定;把海外利益按照类别分为海外安全利益、海外经济利益和海外形象利益;从国家对外资源投资、企业海外并购以及华商海外经营三方面,分析了中国海外利益面临的主要政治风险,认为在新一轮国际格局变动时期,中国海外利益面临的政治风险在加大。鉴于华侨华人是保护中国海外利益的重要依托力量,中国应拓展侨务公共外交的特殊渠道,并提出了未来侨务公共外交的努力方向。     

Object-based landform delineation and classification from DEMs for archaeological predictive mapping

In this paper we report the results of an experiment with automated landform delineation and classification from digital elevation models (DEMs) using object-based image analysis (OBIA). Archaeologists rely on accurate and detailed geomorphological maps to predict and interpret the location of archaeological sites. However, they have been using high-resolution DEMs primarily for visual interpretation and expert-judgement classification of landform. OBIA can perform these classifications much faster and in a more objective fashion. The method was tested on a study area in the south east of the Netherlands. It is concluded that OBIA is a suitable technique for quick and objective delineation of landform, but needs an improved conceptual framework adapted to the local situation and archaeological questions to better identify and interpret the derived landform objects.     

William Alexander’s Image of Qing China

William Alexander was the official draughtsman of the Macartney Embassy. His pictures of China covered a wide range of themes. Each theme represented a certain purpose. Landscapes, architectural drawings, and portraits constituted the majority of the drawings, which reveal the Embassy’s enthusiasm for obtaining visual knowledge of a variety of aspects in the society of China. The drawings of still life, costume, native species, and religious ceremony occupied the remainder, and provided the audience with a more intricate impression of China. In comparison with other European and some earlier generation artists’ works, Alexander’s pictures convey a peculiar British idea of China at the time, and hint at the potential crisis between the two countries.     

上海市中心城空间意象的媒介表征

随着全球化的不断深入,市民对巨型城市空间要素的认知在很大程度上依赖于媒介材料的传播,各类媒介所建构的城市功能等级序列表征了特定群体对空间意象的选择性传递。本文以上海市中心城为研究对象,通过媒介文本中地名词频的统计分析,来探索不同的互联网媒介所蕴含的空间意象。研究首先回顾了媒介语言与城市空间意象关联的理论,追溯、梳理了采用媒介材料进行地名采集分析空间意象的方法,并建立了比较不同类型媒介所蕴含的空间意象的理论基础;第二,实证研究中,对经济新闻文本中的地名进行词频捕捉,按照标志性建/构筑物、道路、河流、地段进行分类统计,并通过空间累积计算描述了上海市中心城区的空间意象;第三,研究进一步比较了经济新闻报道与市民网络文本在空间意象方面的异同性。     

游客安全感的影响要素、形成机理及提升策略研究

安全感是旅游目的地安全状况的"晴雨表",是游客在旅游目的地最基本需求。本文在对游客安全感的概念进行界定、游客安全感重要性和研究意义进行阐述,以及游客安全感的影响要素进行分析的基础上,探索游客对旅游目的地安全感的认知过程和形成机理,并据此提出旅游目的地提升和强化游客安全感的"四位一体"策略,即培育理性的游客、营造安全的旅游环境、运用现代的安全技术和选择科学的传播渠道。     

旅游目的地游客感知价值的层次关系模型

顾客价值被认为是竞争优势的新来源,目前旅游领域游客感知价值研究多将感知价值的各维度置于同一层次,这样不利于对游客感知价值概念的深刻理解,也不利于旅游业界从操作层面上提升游客感知价值。本研究基于"途径-目的"理论,使用回归分析方法检验了目的地属性层的价值维度与结果层价值维度的关系。结果表明,旅游者对目的地属性层的价值感知显著影响对结果层的价值感知,其中,景观/环境和成本属性是影响中国旅游者体验结果的主导性因素。     

国内游客行前信息搜索与目的地满意度评价研究——以黄山风景区为例

行前信息搜索是游客旅游决策过程的首要步骤之一,而信息则会进一步影响游客的系列消费行为及其满意度评价。本文在文献回顾的基础上,以黄山风景区为例构建了国内游客行前信息搜索测量量表和目的地游客满意度评价测量量表,并通过因子分析萃取出了上述量表的因子结构,通过独立样本T检验和事后多重比较法检验了游客行前信息搜索行为的组间差异、检验了游客对目的地满意度评价的组间差异。典型相关分析则发现,"信息搜索的媒体导向"、"深入性信息"、"信息搜索的经验与中介导向"和"保健性信息"等国内游客行前信息搜索因子与目的地游客满意度评价因子存在正相关关系,但游客对"深入性信息"、"信息搜索的媒体导向"的关注程度较为有限。基于上述检验与发现,文章提出了黄山风景区提高游客满意度的若干举措。