旅游目的地形象认知过程中的"先入为主"与"既成事实"效应研究--以银川沙湖与榆林红碱淖为例

旅游者对旅游目的地的形象认知是影响旅游活动的重要因素,对旅游目的地形象定位和市场营销策略的选择都具有重要的参考价值,逐渐成为旅游研究的新热点。本文选取了我国几个代表性的案例,逐步展开分析,提出若干个相应的假设,据此设计了调查问卷,在兰州、西安两地开展了抽样调查。本文应用国际通用的科学方法和规范模式对抽样调查结果进行分析,根据分析结果对旅游者对旅游目的地形象认知中的“先入为主”与“既成事实”效应进行了探讨,强调了旅游形象定位与市场营销中的先发优势。     

Application of Landsat satellite imagery to monitor land‐cover changes at the Athabasca Oil Sands,Alberta, Canada

A major advantage of satellite remote sensing is that the imagery acquired provides a synoptic view of the landscape. Thus, repeat coverage by the satellite on a regular basis permits the detection of changes in land‐cover over time. This study demonstrates the application of remote sensing technology to the monitoring of mining activities at the Athabasca Oil Sands region of Alberta, Canada. First, we describe the techniques used to match a time sequence of Landsat imagery, both spatially and spectrally, to ensure that the spectral changes through time are due to land‐cover variations. A series of spectral trajectories were then extracted to assess changes in land‐cover through time. Secondly, a land‐cover classification was produced from the baseline 1984 imagery and, using historic and future mine extents, the classification was analyzed to determine the proportion of each land‐cover type affected through development. Results of the analysis indicate that since 1984 there has been a larger reduction in mixedwood dense and broadleaf vegetation classes than mixedwood sparse or dense conifer stands in the area. Based on the delineations of mine‐site activity, the area of woodland and wetland habitat subject to development has increased from approximately 2,520 hectare (ha) in 1984 to 32,930 ha in 2005.     

The World Map as an Emblem: Abraham Ortelius and the Stoic Contemplation

Although the close association of word and image in medieval cartography is widely acknowledged, the significance of the relationship after the rediscovery of Ptolemy's Geography and throughout the Renaissance has been overlooked, despite Abraham Ortelius's choice of the term ‘Reader’ for users of the Theatrum orbis terrarum (1570). In this paper, the map of the world, which (as in Ptolemy's Geography) opens Ortelius's Theatrum, is analysed to show how Ortelius's concept of space was very different from Ptolemy's. Attention is drawn to the content of the texts on the map, to Ortelius's notion of geography as the eye of history, and to the importance in the Renaissance of the emblem as a conceit, or device, in the system of acquisition and transmission of knowledge. As in emblems, the words on Ortelius's map are not there to explain or to comment on what is seen but to give the image meaning; the purpose of the map is to invite contemplation of God's world. The map is contradictory, however; for Ortelius's accurate and up‐to‐date presentation of the physical world is qualified by a verbal statement that the world is ‘nothing’, a mere pinpoint in the immensity of the universe. It is concluded that Ortelius was not a geographer in the same way Ptolemy was, and that Ortelius was using geography as a philosopher and his world map as an illustration of his moral and religious thinking.     

First Trials to Set Up a Microwave Reflectometric Tool for the Survey of Historic Timber Structures

Timber structures can be degraded during their life both by structural problems and by biological degradation factors like fungi and insects. The occurrence of those biodegradation agents could lead to a loss of their structural integrity, in the absence of appropriate maintenance. An early assessment of the decay is even more important when the wooden structures are part of historical buildings, in the interest of conservation of cultural heritage.

This article presents an application of microwave reflectometry for the in situ evaluation of timber structures. The measurement system allows detecting anomalies inside the material in a non-destructive and non-invasive manner.

The reflection coefficient is measured by means of a vector network analyzer (VNA) using a double-ridge antenna which transmits the continuous-wave (CW) microwave signal and receives the signal reflected by the material under investigation.

Measurements on laboratory models demonstrated the feasibility of the method. Results obtained on timber beam sections, compared with the findings of traditional investigation methodologies, demonstrate the potentiality of microwave reflectometry, suggesting its possible usefulness during the diagnostic phase as a non-invasive tool for preliminary screening.     

旅游地文化变迁的影响机理研究:武夷山茶文化案例

本文选取武夷山茶文化为研究样本,借助质性访谈对旅游地文化变迁的影响因素进行探索性认知.结果表明:旅游地文化变迁的主要影响因素是文化因素、社会因素、市场因素和资本因素.本文根据影响因子的量化研究,把旅游地文化变迁的影响机理概括为:文化内驱力、社会推动力、市场调控力和资本外驱力合力驱动的结果.     

东西互鉴：胡适诗学与意象主义关系再考察

胡适诗学致力于意象的构建与运用,主张以白话入诗,推崇朴实简约的诗风,追求诗体大解放。这与同时代大洋彼岸由埃兹拉·庞德引领的意象派主张有诸多相似之处。基于跨文化的视角,我们不难发现,这两个文学事件间的关系实际上源远流长,彼此遥相呼应,构成了一道特殊的文学景观。胡适的诗学思想是其中国基础、美国经验以及意象主义者的中国想象这三重资源碰触、融合的结果,是东西互鉴的产物,是中美文学、文化交流双向性特点的典型呈现。     

治理模式分异对旅游地发展的影响机制研究——阳朔遇龙河景区个案分析

如何实现有效治理是旅游目的地可持续发展中的重要议题。以阳朔遇龙河景区为个案,归纳其治理模式空间分异的类型与特征,解读不同模式对旅游发展的影响效应,发现：①村企共治模式中,各治理主体形成互助依赖的伙伴关系,资本互补、信任互惠、层级协同、信息对称、相互监督,能够兼顾效益、秩序与公平,游客满意度最高,呈现良性可持续发展态势;②社区主导模式中,治理主体权力失衡、信息不对称、短期工具理性、监管机制难以发挥持续实效,导致旅游秩序最差,游客满意度最低,不利于长远可持续发展;③政府主导模式中,政府公司治理能力不足,缺乏有效激励机制,导致商业效益较差,未能实现资源最优配置。     

旅游目的地定位突出属性的识别——轮换方格分析技术的运用

随着旅游市场竞争日趋激烈,目的地定位的重要性愈加突出。然而,国内研究和实践对"把握旅游者兴趣和需求"这一定位首要工作普遍认识不足,且实施不到位。鉴于此,本研究对目的地定位中"击中消费者心灵"这一关键环节的实施从理论和实证上进行了阐释。理论上,分析了目的地突出属性与定位之间的关系及当前国内误区。实证上,引入轮换方格分析法,以国内十大海滨城市目的地为要素,阐释了识别旅游者对竞争目的地相比较的目的地突出属性的方法程序。此外,对旅游者访谈结果与目的地业界代表访谈结果的比较发现,供需双方在旅游者需求的认识上不吻合。文章最后还对本研究的应用价值和局限做了总结。     

通感现象的身体化特征

通感是一种认知现象。本文从认知语言学的一个基本命题出发,即人的生理结构及身体活动是决定人的一切认知活动的前提和基础,探讨了通感发生的方向及其认知理据:通感总是用体现身体化特征较多的感知来表达体现身体化特征较少的感知。文章还发现,从视觉向其他感官的感知迁移同样受身体化特征的影响。     

大型活动的形象影响研究—以′99昆明世博会为例

从旅游影响的角度出发,大型活动将对举办地形成一定的形象影响。本文以'99昆明世博会为例,使用问卷调查数据,从四个方面研究了'99世博会的形象影响问题。研究表明:'99世博会所带来的形象效应并未成为游客选择昆明作为出游目的地的首要决定因素,目的地区域的传统特色(如气候、环境及文化因素),仍然是游客作出决策的主导因素;'99世博会对举办城市昆明而言,所带来的积极影响超过了负面影响,可以有效提高举办地的知名度;大型活动长期的、潜在的形象影响可以通过了解游客的重游意愿和口碑效应来衡量,世博会的举办所带来的潜在长期影响是正面的;有助于形成较高的形象认同度。