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以形象为主导的区域旅游产品体系开发研究——以重庆市铜梁县特色旅游项目策划为例 总被引:3,自引:1,他引:2
在区域旅游产品体系的开发过程中旅游形象作为旅游目的地的识别要素,对旅游形象本身的策划研究至关重要,然而旅游形象更多的是要通过区域旅游产品体现出来,所以在旅游形象与旅游产品之间存在内在联系。本文以铜梁县旅游产品开发为例,提出旅游产品开发的关键环节有两个方面:围绕形象的旅游景区主题策划及围绕主题的特色旅游项目设计,并对以形象为主导的区域旅游产品体系开发程序和方法进行了研究,建立了相关模式。 相似文献
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Kajsa G. Åberg 《Tourism Geographies》2018,20(1):67-84
ABSTRACTThe nexus of workforce and destination development is a largely uncharted area within tourism research. The local human capital has above all been in focus when underlining tourism's potential to create employment even for the inexperienced and less educated. However, a discordant strand of theory holds the low levels of qualified knowledge within the industry responsible for absent destination development in areas struggling to develop competitive advantages. Additionally, the in-migration of a skilled workforce may be hampered by a lack of amenities attracting permanent residents. In order to explore whether the tourism sector is characterized by a less educated share of the workforce, a study was performed using micro-level data on the full working population of Sweden during the years 2000–2010. The workforce in tourism was compared to the total and two other low-skill sectors, and the results show that the educational aspects within tourism are more related to geography than economic sectors. Contrary to general presumptions, the workforce within the tourism sector has a higher level of formal education than the other selected sectors in regions with generally low educational levels. The implication is thus that strategies aimed at creating employment for the least educated in rural areas need to be reconsidered, and not unconditionally target the tourism sector. Above all, tourism development needs to be based on assessments of local preconditions rather than a generalized image. 相似文献
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文化记忆视角下乡村旅游地的文化研究进展及框架构建 总被引:2,自引:0,他引:2
乡村旅游地的文化研究一直是旅游地理学关注的重点领域,而乡村文化的恢复与重构更是亟需解决的科学问题。本文从乡村旅游的概念内涵、文化表达与测度、文化保护利用、地方认同、乡村记忆及文化重构等方面对相关文献进行梳理,提出文化记忆理论和旅游人地关系理论视角下乡村旅游地文化的研究框架、内涵和内容。针对已有研究的不足,本文将乡村文化记忆作为分析乡村旅游地文化时空过程的逻辑起点,立足于文化记忆理论关注的文化记忆识别、地方身份认同和文化连续性等核心内容,构建了“时间维度、空间维度、社会维度”的三维研究框架,并据此提出了乡村文化记忆在时间、空间和社会维度的研究内容。为今后进一步丰富文化记忆与旅游地理学的融合,深化乡村旅游地文化研究的理论构建和方法创新,寻求乡村旅游地的文化研究新视角、新方向和新方法提供指导。 相似文献
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在对旅游目的地形象作为系统整体进行认识的基础上,以网络游记文本为数据来源,采用扎根理论的方法探索旅游目的地形象要素的认知过程,建立旅游目的地形象要素认知过程模型,采用统计方法对旅游目的地形象要素认知过程的维度差异进行研究。结果发现,旅游目的地形象要素的认知过程包括信息获取、认知加工和要素变化等3个过程。其中,信息获取过程是旅游目的地形象要素认知过程的基础环节,包括感官体验、人际互动和信息搜寻等3种获取方式;认知加工过程是形象要素认知过程的核心环节,包括对比和聚类等2种方式;形象要素变化过程是认知过程的最后阶段,包括强化、调整和新建等3种变化方式。旅游目的地形象不同维度的形象要素认知过程中,信息获取方式和变化方式存在维度差异,认知加工方式不存在明显维度差异。 相似文献
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Velvet Nelson 《Geografiska annaler. Series B, Human geography》2005,87(2):131-143
ABSTRACT. The purpose of this paper is to examine the visual images occurring in Grenada's place promotion materials. Tourism has become Grenada's principal source of foreign exchange and employment generation. With the increasing popularity of eco- and nature-tourism, the island has looked to this form of specialty tourism as a way to diversify its tourism product. Tourism is a uniquely visual industry; thus semiotics, the study of signs, was chosen for this study because of its ability to analyze the representations a tourist would encounter prior to reaching a destination or prior to participating in activities at the destination that would influence his or her expectations. Emphasis was placed on the images found in promotional materials and advertisements of Grenada to determine the mythology and ideology behind them. These images fell broadly into one of three categories: people, place or nature. Each category was represented as an 'other' that may be discussed in terms of dualities such as natural–artificial, exotic-familiar, and active-passive. The study concludes that images take on the myth of something different breaking the routine of the tourist's ordinary, daily life. 相似文献
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Mariano Croce 《History of European Ideas》2017,43(8):1016-1028
This article offers an unconventional interpretation of Carl Schmitt’s conception of the political. It first identifies two alternative readings – an ‘exceptionalist’ and a ‘concretist’ one – to make the claim that in the late 1920s he laid the foundations for a theory of politics that overcame the flaws of his theory of exception. It then explains why the concretist reading provides an insightful key to Schmitt’s take on the relationship between politics and law as a whole. Despite this, the chief aim of this analysis is not interpretive. Rather, the article claims that such a paradigm change was related to Schmitt’s pondering on the elements that were menacing to draw the experience of modern statehood to an end even more seriously than any upheavals and revolutions. For he came to the conclusion that the mere claim to political self-sufficiency on the part on non-state social entities was able to defy the idea of the state as the political entity par excellence. While these reflections urged Schmitt to reformulate many features of his conception of the political, the article contends that this particular juncture in his production sheds light on a crucial feature of contemporary politics. 相似文献
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旅游目的地意象研究进展与展望 总被引:3,自引:1,他引:2
本文是一篇旅游目的地意象研究综述,在回顾旅游目的地意象的内涵结构、形成过程研究的基础上,提出:旅游目的地意象时空变迁规律研究是旅游目的地意象理论发展的未来,而景观设计、创意策划和信息传播则是旅游目的地意象应用的新方向;我国学者还应重视从中国传统哲学中汲取营养,积极开展中西贯通的旅游目的地意象研究。 相似文献
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移民的行动抉择与网络依赖--对温州侨乡现象的社会学透视 总被引:6,自引:1,他引:5
王春光 《华侨华人历史研究》2002,(3):43-52
有关温州侨乡的研究并不多,仅有的少数研究认为,温州侨乡之所以有那么多人不断地涌向海外,是因为那里存在着"炫耀消费"和"相对失落感".本文从社会网络依赖和行动选择两个层面来解释温州侨乡现象,认为温州侨乡之所以持续存在,是因为社会网络对行动路径的影响造成的,而炫耀性消费和相对失落感仅仅是表象. 相似文献
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湖北省旅游形象初探——新天下之中 总被引:14,自引:0,他引:14
本文通过研究湖北省的地方性特征,对湖北省旅游形象进行分析研究,提出"水与浪漫、新天下之中"的理念核心,并讨论了这一理念核心的理论基础。在确定湖北省的旅游形象之后,探讨了当地旅游形象建设,为湖北省旅游业发展提出了可行的建议。 相似文献