论广告的起源问题

传统观点认为,广告是伴随着商品生产和商品交换而出现的,是商品经济发展的必然产物。这种观点所揭示的只是“商品广告”的起源问题。从广告的发展、演变历史及人们对广告的理解来看,无论是原始意义,还是现代意义上的广告,均并非单指“商品广告”。它还应包括政治、军事、文化广告,统称为“社会广告”。其产生的时间早于“商品广告”。本文的主要观点是：广告是人类有目的信息交流和传播活动的产物。     

陕西旅游商品开发及营销研究

本文从旅游商品在旅游业发展中的重要地位出发,分析陕西省旅游商品开发、营销的现状及存在的实际问题,提出旅游商品开发的创新机制和有效措施,指出重点开发的旅游商品系列和建设旅游商品生产基地的构想。力争推动陕西旅游商品的研发、生产、供应、销售走上集约化、规模化道路,促进旅游产业的健康、快速发展。     

Pacific Coconut: Comestible,Comfort and Commodity

ABSTRACT

As the title implies this special issue concentrates on the coconut in its older usages and its transformation into commodities. The coconut has many histories, with specific intersections with each Pacific island society, indeed each community and family. This brief introduction seeks to give an overview of its penetration into the lives and societies at several levels, from small clans to major companies, from growers to governments, all implicated along the commodity chain. In spite of the coconut’s ubiquity, the historiography has never addressed it fully but taken it rather as a given, one player in capitalism in the region, yet in fact, for over a hundred years, it was the star product upon which many governments and people across the tropical Pacific depended for income. We hope that some aspects of the coconut’s complexity and meaning are brought to light in the following new contributions to its history.     

On sampling the upper crustal reservoir of the NE Pacific Ocean

The oceanic upper crustal reservoir is a 600‐m thick layer of porous and permeable basaltic rock that forms the uppermost igneous basement underlying the global ocean. Pore spaces within this fluid aquifer contain a significant fraction of the global seawater, and active circulation through this reservoir has profound influence on the chemical composition of the ocean, strongly impacting the biological environment near the sea surface. Because of the relative inaccessibility of the deep seafloor, where hydrothermal fluid discharges and seawater re‐charges the oceanic crustal aquifer, our understanding of the dynamic physical, chemical and biological processes is strongly dependent on our ability to obtain uncontaminated samples from this challenging environment. Recent technological advances have addressed some, but certainly not all of these sampling problems, providing new data and samples that test our current hypotheses about the crustal fluid reservoir. Current scientific interest in the sub‐seafloor biosphere has focused on the uppermost igneous oceanic crust as likely to be one of the most habitable environments, because of its porosity and locus of hydrothermal circulation of chemical nutrients. Recent observations indicate that sub‐seafloor crustal environments harbor novel CO₂‐utilizing bacteria (primary producers) that could be a significant source of carbon‐fixation in the ocean, thus broadening possible habitable zones both on Earth and elsewhere where microbial life could exist independent of nutrient input from photosynthesis.     

Beyond exploitation/empowerment: re-imagining Southern producers in commodity stories

One of the most dominant strands of research within cultural geography's ‘materialist turn’ is that of commodity stories. Through everything from phones to flowers, geographers have attempted to reveal the myriad connections between (Northern) consumers and (Southern) producers. Following commodities and tracing their networks, this research tends to privilege consumption as the primary site of social and cultural meaning within the global economy. Where producers are the focus, the theoretical framework for understanding their lives is typically a developmentalist one, foregrounding exploitation and/or empowerment. Thus, we learn little from commodity stories about the ordinary lives of Southern producers and the co-production of the sociocultural and the economic through their everyday practices. This paper argues that deeper sociocultural analysis of the processes of production is necessary to balance the current dominance of consumption-led commodity stories and, more importantly, to open up space for a re-imagining of Southern producers. Through the personal accounts of fourty beadwork producers in Cape Town, I explore how the everyday practices of craft production sustain existing social relations, generate new networks, and help to shape both a sense of belonging and a sense of self. This commodity story reveals Southern producers' lives to be both richer and more mundane than dominant constructions suggest.     

Thermal springs and heat flow in North America

Thermal springs are commonly thought to be an indicator of geothermal resource potential. However, there have been few analyses of the relationship between thermal springs and the underlying thermal regime. An examination of temperature and discharge rates for a large database of thermal springs in North America demonstrates that there is not a simple relationship between these measurements made at the surface and subsurface heat flow. Hydrogeological factors appear to exert strong controls on the temperature and discharge at these springs and should be carefully considered in geothermal resource assessments.     

咸丰年间货币流通的民间形态——徽商志成号商业账簿研究

本文依据咸丰年间徽商志成号经营账簿中的有关货币资料,研究了银钱流通的民间形态、民间用币的类型和种类,以及货币的比价变化,从中揭示出行会组织、民间约定惯例对银钱民间流通的影响;洋钱等民间货币的流通,显示出民间用币多样性,以及货币制度的紊乱;货币比价的变动,既是地方金融市场货币流通规律的反映,也与战争的影响密切相关。     

改革开放前广东省出口商品生产基地建设的历史考察

建立出口商品生产基地,是改革开放前党和政府为了解决出口货源问题、促进对外贸易的发展而采取的一项方针政策,多次载入中央的文件,相关政策沿革和实践发展有一个从探索到推广,在受冲击和破坏后恢复与发展的历程。在中央作出决策和进行全国性规划之前,毗邻港澳、供应港澳市场任务重的广东省,初步探索并建立了一些出口商品生产基地;基地建设工作在全国范围内铺开后,广东省继续承担探索实践的角色和发挥主力军作用。透过对广东省的个案研究,可以从一个局部观察中国出口生产基地的历史发展,并有望深化对相关历史问题的认识。     

Trade's Value: Relational Transactions in the Papua New Guinea Betel Nut Trade

The betel nut trade in Papua New Guinea is big business. Betel nut, a mild indigenous stimulant, is considered the ‘green gold of the grassroots’. It is the country's most significant domestic cash crop and, in terms of rural incomes, a rival to the dominant export cash crops. Its sale is an important livelihood strategy in both rural and urban areas, the most visible manifestation of a flourishing informal economy. In betel nut marketplaces money ‘flows’ and ‘overflows’, traders wield large wads of cash, and vast sums change hands. Whether seeking their fortunes or only tinned fish, people trade betel nut first and foremost to make money, but such interests in trade do not automatically displace other forms of value. This paper is concerned with marketplaces and trade in contemporary Papua New Guinea and what is conveyed in those transactions between buyer and seller. Against the often impersonal and utilitarian rendering of trade, this paper seeks to foreground the sociability of trade and the multiple forms of value that may be simultaneously attached to monetised market transactions. This is not to conceal the discrete, unenduring, and competitive dynamics of trade, which prominently feature in many betel nut transactions, but instead to examine an important dynamic often overlooked. Market transactions, far from being asocial, or even socially destructive, have the capacity to generate and sustain diverse social relations including those of kinship and friendship.