Beyond the everyday? Rethinking place meanings in tourism

ABSTRACT

Existing tourism scholarship on place meanings seems to retain an underlying assumption of a contradiction between tourist places and the mundane world. In contrast, this paper contends that the production of the meanings of tourist places is also closely related to everyday life. To make its case, it interrogates the creation of meanings of two scenic sites of Tianya Haijiao and Nanshan in Sanya, a famous coastal destination in southern China. Although both scenic sites have been recently developed, their significance stems from historical and cultural meanings in traditional Chinese culture, which are frequently communicated in people's daily conversations and practices. Besides, the meanings of the tourist sites are neither fixed by legitimate discourses nor dominated by tourism publicity; they are continuously shaped by wider socio-spatial events in mundane societies and re-interpreted through tourism mobilities in accordance with tourists’ everyday concerns. This paper echoes the ‘new mobilities turn’ in tourism studies and contributes to the discussions of the mundaneness of tourist places.     

Residents' attitudes toward ethnic neighborhood tourism (ENT): perspectives of ethnicity and empowerment

ABSTRACT

Ethnic neighborhood tourism (ENT) has the potential to not only alter the identity of the ethnic landscape but to also influence the distribution of power and economic benefits from tourism between ethnic groups. Such unequal distribution may foster divergent attitudes toward tourism between minority residents whose culture is at the center of ENT and those of the majority population whose cultural heritage is being overshadowed. With this in mind, this study compared the relationship between Japanese and Brazilian residents’ perceived empowerment from tourism and their attitudes toward tourism development in the ENT destination of Oizumi, Japan. Results revealed that even though the Brazilians perceived themselves to be more psychologically and socially empowered from ENT, the perceptions of empowerment among the Japanese were slightly better predictors of support for tourism and Japanese residents’ perceptions of tourism's contributions within the community. The findings suggest the importance of sociocultural determinants of resident attitudes especially among those who do not perceive economic benefits from tourism. The study also indicates the appropriateness of combining social exchange theory with more holistic theories to capture the complexities influencing resident attitudes toward tourism.     

Tourism planning and place making: place-making or placemaking?

ABSTRACT

Tourism destination planning and marketing are fundamentally place making actions intended to shape the image and imageability of a place. Place making is an innate human behavior, ranging from the organic and unplanned actions of individuals, defined here as ‘place-making,’ to planned and intentional global theming by governments and tourism authorities, defined here as ‘placemaking.’ Place-making and placemaking are ends on a continuum of options, with most places have a mix of local and global elements. These elements also range from the tangible (base in urban design) to the intangible (peoplescapes and imaginations). The tools of place making are essentially the same for both organic place-making and planned placemaking, but the intentions and outcomes can vary enormously. Tourism development, as an economic activity, almost always has a neoliberal planned placemaking agenda. Organic place-making emerges through individual agency, which if allowed to proceed, will make its imprint even in a heavily master planned tourism landscape. An understanding of place-making and placemaking gives insight into research questions on the political economy of tourism and the roles of hosts and guest in co-producing tourism places. Examining the elements of place making in a tourism landscape can more clearly identify how different worldview perspectives have contribute over time to the making of tourism places, and thereby assist in planning for the future development of destination communities.     

Experiencing Dracula's homeland

ABSTRACT

Transylvania has not only a geographical location as a province of Romania but also a mental meaning as Dracula's land. Dracula has become an important brand name for Romania, attracting many tourists in recent years – especially after the fall of communism. The main dimensions of Dracula's castle (i.e. Bran Castle) experiences shared online by tourists were identified to ascertain the primary reasons for satisfaction and dissatisfaction with visits and to test whether narratives and satisfaction vary according to the occasion (i.e. Halloween). Quantitative (i.e. computer-based) and qualitative (i.e. narrative) content analyses were conducted on the Web reviews written by visitors. The results reveal that the experiences are multidimensional, and they include the following themes: ‘castle’, ‘visit’, ‘Dracula’, ‘inside’, ‘tourist’, ‘outside’, ‘trip’, ‘souvenirs’, ‘stairs’ and ‘Dracula's castle’. The main reasons for dissatisfaction are overcrowding, which is connected with the outside theme, and the disappointment of tourists regarding the old furniture, which is associated with the inside theme. The results also reveal that visitors are the most satisfied with their experience around the time of Halloween. The narratives shared online emphasise tourists’ need to associate their imaginings with this region and castle, giving their experiences greater meaning through this destination's image as Transylvania.     

The aeromobile tourist gaze: understanding tourism ‘from above’

ABSTRACT

While the impact of aeromobility on the growth of tourism and its destinations is well documented, the role of aeromobility in the process of experiencing and shaping place with specific regard to tourist destinations has received little attention from scholars. With the growth of commercial aviation and the increasingly mundane nature of the experience within mass tourism, I draw attention to the touristic experience of flying as the activity beyond its role in arriving at the destination. After a brief review of the genealogy of aeromobility and tourism, I reflect on examples of tourist aeromobility in Cape Town, South Africa in order to theorise the aeromobile tourist gaze. This paper analyses mobile testimonies from online travel reviews from airborne tourists performing helicopter ‘flips’ over Cape Town. Results highlight the need to focus on flying as tourism itself while they illustrate the role it plays in the aeromobile tourist gaze, a unique perspective and experience of the tourism destination as ‘tourism from above’ that emerges from the touristic dimensions of flight including the destination, the flying device and flight route. The findings underscore the role of flying-as-tourism. The aeromobile tourist gaze thus spectacularises the destination and disrupts the relationship between tourists and place.     

The Erasmus undergraduate exchange programme: a highly qualified success story?

Erasmus is regarded as a European success story: an example of cross-border cooperation and an opportunity for students to improve their inter-cultural skills and work capacities. This article takes an in-depth look at this success, examining recent trends in Erasmus mobility. Analysis shows that while certain countries have greater numbers of students outgoing than incoming, the converse situation is found in countries such as Portugal. To explain this imbalance, evidence is drawn from a study of Erasmus in Portugal conducted during 2016. While the popularity of the country as a destination is related to low cost of living, friendliness and educational quality, interviews with managers of the Erasmus programme reveal other factors that limit the participation of local students. This includes the low level of Erasmus scholarships for undergraduates from families affected by the economic crisis, with exchange students also increasingly viewed as tourists and consumers as well as learners.     

Dewey’s concept of experience for inquiry-based landscape drawing during field studies

The epistemological and educational philosophy of John Dewey is used as a theoretical basis to analyze processes of knowledge construction during geographical field studies. The experience of landscape drawing as a method of inquiry and a starting point for research-based learning is empirically evaluated. The basic drawing skills are acquired through an online drawing course. The main aim is to foster the self-organized acquisition of relevant skills to explore, describe and reflect on subjective mental and linguistic concepts in relation to scientific landscape models. The results, based on an evaluation of the students’ drawings, their responses to questionnaires and a review of students’ “reflective notes”, indicate that the approach motivated students to learn about the processes which formed the landscape and that the students perceived the method of inquiry after Dewey as a way to overcome cognitive dissonance.     

From folk history to empathy: contesting heritage values in Chinchero,Peru

In the small Peruvian, Quechua-speaking town of Chinchero, processes of heritagization of the Pre-Hispanic legacy encouraged by the State and supported by the tourist industry have been trying to create among the population an obligation of historical and emotional identification with their Inca ancestors. This operation has been mainly effected through the territorial transformation of the vernacular space of the Inca ruins into an archaeological site for tourism consumption. The operation has left out other histories grounded in grassroots events, like the struggle for the land against the abusive landowners that took place during colonial times. More than the distant history of the Incas, it is this kind of more recognisable and meaningful folk history what people remember the most and what largely constitutes the fabric of social memory in Chinchero. It is precisely folk history what forms the basis for local heritage values that, unlike what happens with the Inca remains, express intense affective ties with the physicality of other non-archaeological spaces. In light of these developments, the author explores how the people of Chinchero are contesting official versions of heritage and history by foregrounding the emotional power of their own heritage values.