论城市营销与西安城市综合竞争力提升策略

城市营销与城市竞争力有着密切的联系,城市营销体现城市经营的企业家精神并带来城市竞争力发展瓶顶的突破,城市营销策略是形成城市竞争优势的重要途径。要做好城市营销,必须对市场进行考察以决定城市的政策目标与营销策略,并进行营销方式的组合设计。本文通过使用SWOT分析方法,结合城市营销的理论,对西安内外环境所形成的机会、风险、优势、劣势四个方面的情况进行分析,给出的SWOT策略矩阵表明:西安可以突破本地区域发展的限制与自身瓶颈,以达到提升城市综合竞争力,促进地区经济发展的目的。     

北京市民郊区大型购物中心的利用特征——以北京金源时代购物中心为例

以北京市民消费行为问卷调查第一手资料为基础,以北京金源时代购物中心为案例,从来店顾客和社区居民的双重角度研究北京市民对郊区大型购物中心这一新型商业空间的利用特征,发现专业人员与公司白领、年轻女性和带小孩的中年夫妇是其主要消费人群,并且,私家车主导的购物出行方式,多样化、休闲化的购物目的,以及社会化的购物过程构成居民利用郊区购物中心的主要特征。郊区大型购物中心的出现显著改变了附近居民的消费空间选择,但对内城居民的影响十分微弱。     

西安城市化演进过程的多层面分析与趋势预测

西安城市化演进过程与生产力布局阶段性,具有一致性的规律。文章从城市化水平的变化时间序列、城市化水平提高与经济发展的关联性两个角度,定量分析了其演化特征,特别是与经济发展的关系及其规律性,指出西安市城市化的效率在各时期不断提升(结构弹性减小),集约化程度提高,城市化、非农化逐步走向合理。城市化水平整体滞后于经济发展水平,城市化与经济发展过程又可划分为五个阶段,城市化变化与人均增长满足指数规律,城镇密度与关系的模型满足直线关系。最后文章从人口迁移、人口密度变化、城市化圈层分布和卫星城镇的发展及分工等方面对人口城市化趋势进行了探讨。     

Producing multiple imaginations of the Silk Road in Xi’an,China’s urban development

ABSTRACT

This paper looks at how the Chinese government’s recent national project, ‘the Belt and Road Initiatives’ (the BRI), is played out at the local level in the context of cultural cities. Scholarship on the BRI focuses less on how the official narratives of the BRI have impacted the ongoing process of urbanization in China. This paper contextualizes the BRI by examining how both official and alternative imaginations of the Silk Road contribute to municipal-level urban plans that visualize the Silk Road in the urban built environment. Specifically, this paper suggests understanding the Silk Road in the local context, which entails a constellation of convergent and divergent interpretations by different actors involved in the official urban theming plans. These actors, both experts involved in the implementation process and members of marginalized ethnic communities, specify the vaguely defined ‘Silk Road’ in contexts that are within and beyond the original settings.     

URBAN NETWORKS AND GOVERNANCE IN CITY‐REGION PLANNING: STATE‐LED REGION BUILDING IN NANJING CITY‐REGION,CHINA

During the transition towards a more market‐oriented economy and entrepreneurial governance, local authorities have attempted to create new cross‐jurisdiction regional entities to enhance their competitiveness through making city‐region plans or regional strategic plans in China. This article analyses the process of region building in China through a case study of Nanjing city‐region. We argue that region building is a state‐led regional project in China, not a spontaneous process. City‐region planning has played a legitimacy‐seeking role in the construction of new regions. Based on the discourse provided by the city‐region plan, associated city networks are being created as a mechanism for plan implementation and regional coordination. This signals that regional planning is entering the stage of regional institution building. By assessing the capacity of regional institutions, we argue that the newly‐emerged regional institutions or urban networks have facilitated regionalization in terms of the increasing involvement of non‐state actors, the formation of regional coherence and identity and the enhanced inter‐city co‐operation. However, it is still difficult to establish effective regional governance due to competing local governments, the arbitrary political leadership and the fragmented planning functions.     

六朝建康之“中堂”

六朝都城建康之“中堂”位于大司马门到宣阳门之间的“御道”西侧,乃是六朝建康军事防卫体系的核心,是禁卫京师、护卫君主的最后一道军事屏障。“中堂”与魏晋南朝政治的关系,主要体现它在建康军事防御时的中心地位,六朝历史上在建康城所进行的军事布防,基本上都是围绕“中堂”而展开。六朝的“中堂”除了具有禁卫京师、护卫君主的重要军事价值外,还与“释奠”祭孔、“听讼”断狱、策试秀孝、讲论学业,甚至是即位典礼等其他政治活动也有关系。“中堂”与太极殿及东、西堂并无地理上的构成关系。     

基于关键词共现和社会网络分析的北京城市歌曲中地方意象特征研究

选择1949年以来以北京为主要描述对象的118首华语流行歌曲为研究素材，以歌词中的主要词汇构建共现网络，采用社会网络分析法进行整体网络指标、节点中心性、核心—边缘模型和社区检测分析。研究发现词汇共现网络呈现出“核心+半边缘+边缘”的圈层结构，以核心区词汇所呈现的物质空间和社会心理两个维度的意象元素认知为主，半边缘区词汇充分拓展地方意象内容，边缘区词汇进行具体歌曲的个性化表达。通过社区检测可以将北京城市歌曲中的地方意象归纳为强政治性、显地方性、高象征性、泛世俗性4类特征，在歌曲的演唱视角、歌词内容、曲调旋律、情感表达、创作话语权等方面得以体现，并且存在时间变化特征，从而反映了一定话语环境下地方意象的生产与变化。     

网络社会视角下的城市意象理论辨析与规划应用

在信息技术深度融合的网络社会进阶中，移动互联网支撑城市环境的即时共享与未来愿景，非在地的空间感知生成元宇宙类现实/虚拟的城市意象，网络媒介叠加于建成环境主/客观作用的传统经验感知，形成感知拼贴、地方再构、时间重叙、认知分异的意象特征。研究通过梳理互联网语境下的城市意象研究，揭示网络社会背景下城市意象的先验式建构过程，发现了意象节点偏离于城市社会经济活动峰值区域的一般规律，并归纳了互联网环境下城市意象研究的图片、文本和轨迹等应用素材，以丰富人本主义城市设计理论。     

The Lost Library of Anne Conway

ABSTRACT

The philosopher Anne Conway (1631-1679) owned a large library, and her reading and book ownership shaped her intellectual life in distinctive ways. Until now, however, almost nothing has been known about the details of her reading or her book collection. Current scholarship assumes that her library, like that of her husband, the third Viscount Conway (c. 1623–1683), was lost or dispersed after her death. This article presents previously unrecognised evidence of Conway’s book ownership, and identifies, for the first time, the only books currently known to survive from her personal library. It traces their path to their current location in the Old Library of Jesus College, Cambridge, through the library of the soldier, book collector, and Cambridge Fellow Francis Sterling (c. 1652-1692). The article demonstrates that the newly identified books reveal previously unknown patterns of intellectual exchange amongst Conway’s family, and argues that they have significant implications for our understanding of her early intellectual development.