试论旅行社的危机管理

对旅行社的危机管理是一个重要而又陌生的课题。本通过对旅行社危机形式的分析,说明了旅行社危机的存在和对其进行科学管理的必要性,并提出了对旅行社进行危机管理的原则和措施。     

顾客的消费情感与顾客满意感关系的实证研究

作在广州某高校的餐厅进行了一次实证研究,探讨顾客的消费情感与顾客满意感的关系。数据分析结果表明,顾客的消费情感是影响顾客感觉中的服务质量与顾客满意感的一个重要因素。     

客源地—目的地关系质量对游客多分类旅游意愿的影响机制研究——以大陆赴台湾潜在客源市场为例

客源地—目的地关系和游客的旅游决策是旅游营销研究中的重要议题。本研究基于联想网络理论,构建了关系质量、多分类旅游意愿、游客风险倾向等变量之间的融合影响机制,以大陆赴台湾潜在客源市场为例,依托问卷调查数据,采用结构方程模型进行建模和检验。研究表明:(1)消极化的客源地—目的地关系质量通过直接效应和旅游形象的中介作用负向影响游客对目的地的旅游意愿(赴台旅游意愿);(2)消极化的关系质量负向影响游客的基础旅游意愿(出境旅游意愿),并强化了替代旅游意愿(非台湾旅游意愿)的替代作用;(3)低风险倾向游客的多分类旅游意愿受消极化关系质量的负向影响更强。本研究拓展了联想网络理论的应用领域,揭示了客源地—目的地关系质量对多分类意愿的影响机制。     

浅论校对工作及校对工作者素质

在新闻报纸出版流程中,校对处在编辑工作完成之后,印刷开机之前的特殊环节。编辑工作的疏漏,可以由校对来补充和完善,而校对工作的失检,则会造成报纸成品中无可挽回的错误。故作为校对工作者,要对自己的工作有一个明确的方向和准确的定位,不断优化、更新自己的知识结构,提高业务素质,从而更好地胜任本职工作。     

浅论新时期图书馆员的素质

图书馆工作在现实社会工作中有着极其重要的地位和作用,图书馆员是图书馆事业的基本要素之一,是图书情报事业稳步向前发展的关键。图书馆员的素质决定着图书馆职业活动的成效。只有全面提高图书馆员的整体素质,使其具有良好的职业道德和业务技能,才能更好地为读者服务,把图书馆的工作做好。     

New Regionalism and Planning for Water Quality Improvement in the Great Barrier Reef,Australia

New regionalism encompasses a diversity of approaches to address regional planning problems. Within Australia, the Great Barrier Reef Water Quality Protection Plan was developed to enhance water quality within the World Heritage-listed Great Barrier Reef, and the plan gave responsibility to regional, natural resource management bodies to undertake several actions. This paper evaluates these initiatives in the light of the emerging theory of new regionalism and highlights six main lessons: up-scaling of the catchment approach to a reef-wide approach is essential in order to improve water quality, but must be complemented by cross-regional collaboration; new governance and institutional arrangements and strengthened partnerships must be effectively integrated; culture and history are important in determining the most effective management approaches; pilot projects must move to comprehensive and strategic implementation; science is important but needs to incorporate other branches of knowledge; and economic incentives are important in encouraging the implementation of best practices, but delivery needs to be flexible. We conclude that the new regional approach is appropriate for addressing complex, multi-scale problems such as water quality, and has incorporated several key principles of new regionalism, but that the process must move quickly to a higher level of commitment and application.     

Geography's Place in Higher Education in Singapore

Despite efforts by the United Kingdom Government, the Teacher Training Agency and other organisations to address the problem of teacher shortages in geography within English schools, the subject is still failing to attract sufficient students into the profession. Whilst the impact of this has yet to be felt fully in higher education, it is only a matter of time before university geography departments may find it increasingly difficult to recruit quality students onto their undergraduate courses. By sampling three distinct populations, geography teachers, geography undergraduates and sixth formers [1] , this research presents evidence of the recruitment problem, seeks to understand its nature and suggests strategies for addressing the underlying issues.     

Raw material availability,flaking quality,and hunter–gatherer technological decision making in northern Tierra del Fuego Island (southern South America)

The technological organization and lithic raw material procurement of Holocene hunter–gatherers have been topics of considerable interest in northern Tierra del Fuego Island. Ongoing archaeological investigations indicate that most of the rocks employed by native human populations came from secondary deposits of fluvio-glacial and marine origin. However, a primary geological source for two distinctive lithologies has been recently discovered near the Chorrillo Miraflores Valley (Tierra del Fuego, Chile). These raw materials became the focus of further research since one of them (a silicified tuff) has been identified in several archaeological sites of Tierra del Fuego. Some of these sites are located more than a hundred kilometers away from the source. A regional survey of potential lithic sources along with petrographic and geochemical analyses confirmed that the silicified tuff is only available at Chorrillo Miraflores. Here we present the technological analysis of artifacts manufactured on Miraflores silicified tuff that were recovered from the Argentine portion of northern Tierra del Fuego composed of Espíritu Santo and San Sebastian Capes. The role of utilitarian currencies in the prehistoric use of this lithology is assessed through the application of the Metcalfe and Barlow (1992) field processing model. The results show that this raw material may not have been exclusively selected for its flaking quality, although an alternative functional efficiency hypothesis is also introduced. Finally, its spatially restricted availability as well as unique macroscopic aspect suggests its selection and use may have been mainly influenced by social factors.     

基于WebQual体系的旅行社在线服务质量评估研究

本文从旅行社网站服务质量的视角,引入B2C电子商务网站服务质量的Web Qual评价体系,针对旅行社的业务特点对其加以细化和改进后,结合熵权法,构建了旅行社网站服务质量综合评价模型T-Web Qual。然后利用该模型评估了部分2012年全国百强旅行社的在线服务质量。实证研究发现：我国旅行社电子商务网站的软硬件设施建设已经具有一定基础,但是商务理念和服务意识仍显不足;在线服务的技术性和专业性有待提高;在线旅游产品的消费者满意度不高。针对当前旅行社网站存在的问题,本文提出了相应的发展建议。     

创新学校管理制度 提升教师生命质量

教育要真正达到“为了学生的发展”的目的就必须创新学校管理制度,提升教师生命质量。学校管理者应自觉的实践教师管理从“工作体”向“生命体”的本源回归,真切关注生命,着力营造和谐的教师管理文化。只有这样,以人为本的教师管理模式才会有厚实的．生存发展土壤。