对电视媒体品牌经营的几点认识

电视媒体是传播信息、引导舆论、播放广告、出售商品的中介。而电视媒体所称的品牌则是名记者、名编辑、名主持人、名栏目、名频道、名台标的总和。本文试从竞争呼唤品牌、创立品牌的几个途径等方面论述了为什么要对电视媒体进行品牌经营以及品牌管理的内容、途径、措施和注意的问题,说明了对电视媒体进行品牌经营是大势所趋,只有品牌经营,才能扩大电视媒体的知名度;只有品牌经营,才能产生良好的经济效益和社会效益。     

Inter- and Transdisciplinarity in Urban-Environmental Research: A Subjective Inventory over Twenty Years

Abstract

The growing call for problem-oriented and practice-relevant research in the public and political debate has its origins in complex problems, for which society expects solutions. This call is echoed in parts of the science community and uses the key argument that complex real-world problems demand cooperation between science and society in terms of inter- and transdisciplinary research. Using the example of urban research at the Helmholtz Centre for Environmental Research, I sketch my experiences in developing scientific cooperation between researchers coming from a variety of disciplinary backgrounds and by stakeholder involvement. The target is to deepen mutual understanding of the scientific challenges and to provide system solutions adequate to the societal context. After over twenty years of facing the need for collaboration among a variety of social and natural scientists as well as with relevant stakeholders, and recognizing its advantages and limits, the topic of inter- and transdisciplinarity has, finally, become mainstream in environmental research.     

基础日语说课

说课,是介于备课和上课之间的一种教学研究活动,现在已经成为了各大中小学校评价教师教学效果、教学质量的一种教学活动,是教师在备课的基础上,面对同行、专家,系统而概括地解说自己对某一门课程或者某一章节的理解,阐述自己的教学观点,表述自己执教的教学思想、方法、手段以及组织教学的形式等,然后由大家进行评说。说课,是一种新的教学研究活动,需要广大教师认真学〉-j,积极参与。     

粒子加速器建设与苏联核计划——核物理研究实验基础的构建(1932—1957)

粒子加速器是用人工方法提供各种高能粒子束或辐射线的现代化装备。粒子加速器是核物理研究的实验基础,而核物理则是核计划开展的科学理论基础。因此,粒子加速器建设对苏联核计划具有重要意义。1932—1957年,苏联在粒子加速器建设领域开展了大量工作。在镭研究所、列宁格勒技术物理研究所、2号实验室、水利工程实验室、物理研究所、电物理实验室等机构的领导下,建设工作大致经历了开端、恢复、强化、"超越"四个阶段。苏联建造了若干粒子加速器,构建了核物理研究的实验基础,促进了核物理研究的发展,保障了核计划的顺利开展,研制并改进了核武器、热核武器,从而增强了苏联的国防实力。     

Diplomatic relations through wartime alliance: the Republic of China's relations with Canada

Relations between China and Canada began 150 years ago with the arrival of Chinese immigrants in British Columbia. However, formal diplomatic relations were not established until 1942, when Canada and the Republic of China (ROC) became wartime allies in their common fight against the Axis powers. The Canadian government soon passed a China aid program and earmarked 52 million Canadian dollars in war materials for China. This aid program was not favored by either the United States or Great Britain, but was unilaterally adopted by the wartime Canadian government. However, shipments of war materials destined for unoccupied China were blocked by geographic barriers and could not reach their destination. Canada's China aid program continued during the immediate post‐war years. The main motivation was economic: to get rid of Canada's surplus war materials and to develop bilateral trade relations. The aid program came to a halt in late 1948 only when China's political development made the Canadian government change its China policy. Afterward, Canada's diplomatic relations with ROC were stringently maintained until the Canadian government granted diplomatic recognition to the People's Republic of China in 1970. This article is a brief survey of the Canada–ROC relations during those years.     

Have Taught a Foreign Language in Elementary Grades

The cultural democratization of post-Franco Spain meant the removal of the division between high and low culture. Such democratization of Spanish culture meant a new concept of culture in which, as stated by the postmodern motto, “everything goes,” and that in television translated as the proliferation of reality shows and trash TV and in literature as non-intellectual publications aimed at entertaining readers. Belén Esteban's work Ambiciones y reflexiones (2013) is a good example. I make use of this work to prove that what has traditionally been considered as “low culture” is not necessarily a culture inferior to “high culture” in Spain today. Thus I underline the necessity of replacing the term “low culture” or counterculture for “postculture.” The methodology I utilize is made up mostly of the critical theories of Helen Graham and Jo Labanyi regarding the dichotomy between high and low culture, Cristina Moreiras-Menor's postulate about the need for accepting show culture and consumer culture in Spain due to the split with the dictatorial past this culture signifies, and Mario Vargas Llosa’s rejection of present-day mass culture, a rejection that the aforementioned theorists challenge. Additionally, I support my study with José Álvarez-Junco's premises regarding the difficulty of defining national identity, a crucial topic in Ambiciones y reflexiones and which is related to the high/low culture dichotomy. Luis Moreno-Caballud’s criticism about democracy and its meaning in our neoliberal cultural market complements the critical methodology of this analysis.     

浅析如何做好电视新闻报道工作

做好电视新闻的报道工作,既是社会发展的需要也是电视新闻自身发展的需要。作为一种重要的传播媒介,只有不断研究新闻宣传报道涉及的深层次问题,才能适应时代的变化和社会的发展,从而正确引导舆论。     

浅谈青海省广播电视事业的发展

青海广播电视事业经过几代人的努力奋斗,为推进青海经济的发展、提高人民群众的精神文化生活水平起到了积极的作用。但是,在实际工作中,青海广播电视业各方面仍然存在许多问题与不足。只有努力从根本上解决实践中的各种问题,开创广播电视事业发展的新局面,青海广播电视业才能更好地服务于社会。     

"激情穿越柴达木"综合旅游项目可行性研究报告

柴达木盆地旅游资源丰富,其旅游资源是开展探险旅游、生态旅游、文化旅游、民俗采风的理想胜地。根据现代旅游业发展趋势,结合柴达木盆地的特点,及早推出和实施"激情穿越柴达木"综合旅游项目,将会在更高层次、更深程度上加快青海旅游资源的开发,推动青海旅游业的发展。本课题阐述了此项目实施的重大意义,全面分析了项目实施的有利条件和不利因素,提出了项目的总体规划、项目活动内容、基础设施建设、市场开发、组织机制等相关建议。     

项目驱动型会展专业人才培养模式研究——以上海师范大学会展经济与管理专业为例

会展专业人才培养模式是一个院校对于会展办学的整体设计,因而需要进行系统性的构建,但目前这方面的研究成果不多,更缺乏实证性的研究。本文基于文献综述的发现和会展专业的特点,从理论上构建了一个项目驱动型会展专业人才培养模式的基本框架。进而以上海师范大学会展经济与管理专业为例,侧重从教育理念、培养目标、培养过程、培养制度和培养评价等方面进行了实证研究。