复古营销及其应用原则

我们正处在一个向成熟的后现代社会转变的过渡时期,消费者开始不再听信营销者的花言巧语,“顾客至上”的做法已经走火入魔,靠讨好顾客来取得营销成功的日子应该要走到尽头。21世纪,营销者要敏锐地察觉到消费者购买行为和认知模式的变化,运用新的营销方式——复古营销去适应这种变化。     

Island Networks and Missionary Methods: Locating Charles E. Fox and Frederick G. Bowie in the History of Pacific Archaeology

ABSTRACT

‘Missionary’ and ‘archaeology’ may appear incongruous partners within contemporary archaeological practice, but archival, museum and oral sources reveal historical connections. This paper explores two missionaries, active in the western Pacific from 1896 to 1973. Reverends Charles Elliot Fox (Melanesian Mission, Solomon Islands) and Frederick Gatherer Bowie (Free Church of Scotland Mission, Vanuatu) both conducted studies related to the prehistory and migration of Pacific people. Both produced material assemblages, as well as textual and visual documents, and formed ideas influenced by their own networks and self identities. The paper examines their data collection methods and relationships with others, considering particularly how their relationships with Pacific Islanders and with psychologist and ethnologist W.H.R. Rivers influenced the missionary research process. By understanding these aspects of their work, Fox and Bowie can be placed within a broader genealogy of Anglophone missionary archaeology dating back to the late 18th century.     

‘’Tis Not in the Power of Words to Tell What My Heart Feels in Favour of You’; or,What the Ossulston Diary Does Not Reveal

Charles Bennet, 2nd Baron Ossulston is largely known through his diary of his daily social encounters, which was first analysed for its political import by Clyve Jones. A further set of documents in the Bennet family papers deepens our understanding of Ossulston's life and his social milieu among the aristocracy under Queen Anne. The love letters sent to him from a Mrs Sarah Sidney throughout 1710 reveal much about life in the aristocratic hothouse of St James's Square. They also show how the ‘ministerial revolution’ of that year was seen by two politically conversant figures at the margins of the royal court. This relationship was long-lasting and has been a hitherto unknown aspect of Ossulston's life, which may help explain some of his attitudes.     

Sermon,preacher and society in the middle ages

Over the past twenty-five years, studies produced on medieval preaching and sermons have grown so considerably that they now constitute a discipline known as sermon studies. The discipline incorporates various methodologies which include exegesis, liturgy, theology, social history, cultural history, literary criticism, textual criticism, and art history. Therefore, this essay can only be a sampling of some of the literature which has recently appeared. The essay is ordered under the headings: ‘sermon’, ‘preacher’, and ‘society’. The section on sermons isolates methodological issues which form the basis of sermon studies. It outlines the criteria scholars have established to use medieval sermons as an historical tool. The second section investigates the diversity of preachers and considers their role as educators. The third section on society considers those studies which have examined sermons as sources which reflect as well as influence moral and intellectual tendencies in the Middle Ages.     

Preemption contested: Suspect spaces and preventability in the July 7 inquest

The London Coroner's Inquest into the deaths of July 7 2005 unequivocally rejected the notion that the security services could and should have been able to identify the 7/7 perpetrators as potential future terrorists before July 2005. These findings contest powerful post-9/11 security logics of preemption and anticipation that hold that security intervention is logical and desirable in the face of unknown and unspecified threats. This paper analyses the spatio-temporal work conducted in and through the Coroner's Inquest, with a specific focus on its preventability evidence. The Inquest provides a rich archive in which the potentialities for intervention and preemption, and concomitant questions of suspect spaces, are engaged, debated, accepted and rejected. This paper argues that the Inquest rendered ‘7/7’ from a fast a familiar framing as anticipated catastrophe, into a ‘matter of concern’ in the sense discussed by Bruno Latour. The paper considers the ambiguous nature of the Inquest, and the way in which it both opened space for public debate and alternative conceptions of futurity; and closed down such space by accepting and normalising notions of networked threat.     

Armour in England, 1325–99

A dramatic change in the personal armour of the knightly classes occurred across the whole of Europe in the middle of the fourteenth century: the addition of plate armour on top of the mail defences that had been worn since the time of the Roman empire. This change is documented in England by the series of monumental effigies and brasses, as well as a very few surviving examples. The story is supplemented by documentary records, especially those of the armoury at the Tower of London, which shed new light on the equipment of the English armies of the first half of the Hundred Years War.     

Literacy,reading, and writing in the medieval West

Over the last quarter century, a plethora of studies on literacy, reading, and writing in medieval Europe have contributed significantly to our understanding of medieval society and culture. Nevertheless the sheer number of these studies and their authorship by scholars in several different disciplines have obscured the relationships between these studies, their common themes and their differences. This essay seeks to survey this literature and its background, to explicate its contributions to the field of medieval history, and to suggest avenues for future study. It also reveals how approaches developed outside medieval studies were borrowed and adapted by medievalists, and how the study of literacy, reading, and writing in the Middle Ages has, in turn, influenced the work of ancient and modern historians.     

另类社会空间:中国边疆移民社会主要特殊性透视(1644-1949)

边疆社会存在许多内地社会所不曾具有并且往往为学术界所忽视的文化现象。本文所使用的“边疆社会”的术语并不是简单地以地理范围为依据,而更主要的是企图从文化人类学角度揭示拉铁摩尔所谓的“边疆风格”(the frontier style)现象,与通常所谓的“边疆地区的社会”这一术语在内涵上大相径庭,可以作为透视边疆移民社会中“边疆化”诸多现象的概念工具。     

积累·自觉·创新--读张晋藩先生的《中国近代社会与法制文明》

新近出版的张晋藩先生的《中国近代社会与法制文明》一书对中国近代法律的演变、移植、改革、转型和中华法系、中华法制文明的更新与再造等问题,从实证研究和理论分析的层面进行了全面、系统和深入的探讨。限于篇幅,形成本文的仅是笔者最主要的感受,即该书所体现的充分的学术积累、深刻的学术自觉和可贵的学术创新风格。