Advancing culture’s role in sustainable development: social change through cultural policy

ABSTRACT

This paper examines the potential for cultural policy to shape sustainable development in the context of expectations arising from research and policy work on development. We use, as the basis of a critique, the categorisation of the relationship between culture and sustainable development proposed by a major study funded by the European Union, being emblematical of how researchers and policymakers understand this relationship. The critique highlights a need for multiscalar social change, towards revaluing relations with the natural world, and reforming social relations between producers and consumers. This paper locates cultural policy as an arm of governance, with the capacity to lead social change across several interdependent pathways (revaluing technological change; fostering an aesthetic appreciation and environmental ethical consciousness; and pro-social behaviour) alongside the development of more sophisticated governance frameworks. The paper further proposes that through (re)education, cultural policy can and should play a more active role in shaping social change.     

The New View of Makeup and the Consumption of Cosmetics among the Women of Shanghai in the Modern Age

Under the pressure of the national crisis in modern China, millennia-old traditional concepts have been broken and adjusted, and new trends and ideas have emerged in large numbers. In order to defeat local cosmetics, from the moment they entered China foreign cosmetics companies attacked the traditional Chinese cosmetics of eyebrow pigment (dai), lip pigment (gong), rouge (zhi), and face powder (fen). Corresponding to the enlightenment ideas of the early twentieth century, women could no longer pursue beauty in a way that harmed their bodies. In the movement to liberate women’s bodies in the 1920s, radical intellectuals developed a severe criticism of the bad habits of using corsets and applying powder, and the concept of “healthy beauty” came into being. However, in the context of the development of the women’s liberation movement and the respect for women’s consumer rights, the healthy beauty theory failed to suppress women’s consumption of beauty products, and “natural beauty” and “artificial beauty” ultimately coexisted in lifestyles of women in the modern era of Shanghai.     

“The Old New-Intellectuals” in the May Fourth New Cultural Movement*

During the May Fourth New Cultural Movement, three debates on new/Western and old/Chinese cultures were respectively carried out between the journal New Youth and Lin Qinnan, Chen Duxiu and Du Yaquan, as well as Zhang Dongsun and Fu Sinian. New Youth, Chen Duxiu and Zhang Dongsun were regarded as the “new school,” whereas their opponents “the old new-intellectuals.” The difference between them lies in their attitudes towards traditions instead of their new or old knowledge. After three heated debates, New Youth won a total victory in big cities, because the so-called “urban youths” needed a radical cultural reform plan and a simple guide for action. On the contrary, “town youths” who lived in small cities and towns did not care about the attitudinal difference of two sides. They paid more attention to absorbing new knowledge from both sides and were more sympathetic to tradition.     

Putting People on the Page: Material Culture as a Way in to Everyday Life behind the Facades of Tallis’s London Street Views

Tallis’s Street Views describe London as a commercial and professional centre but the visual representation of the street elevations gives an impression of quiet emptiness; it is hard to get a sense of the activity in and around the businesses portrayed. The household inventory of one of Tallis’s advertisers, a dentist who died in 1850, suggests a way of redressing this. An interpretive reading of the list of the dentist’s belongings, disposed around the different spaces of the premises, which housed his residence, his business and other households, gives some sense of the complexity and struggle at a daily level behind Tallis’s apparently orderly professional and commercial facades. This indicates that we can look more generally to material culture – whether in textual and visual representations or as actual artefacts – to provide a deeper understanding of people’s everyday life in a developing city.     

Framing indigenous self-recognition: the visual and cultural work of the politics of recognition

Visual and cultural modes of expression and intercultural engagement have broad implications for recognition politics. Recognition-based strategies for the governance of Indigenous difference in settler colonies engage in an economy of perception that capitalises on the currency of inclusion and diversity. This paper explores the visual and cultural fields of recognition politics in the Canadian settler state through the examples of the 2008 Apology from the federal government for Indian Residential Schools and the stained-glass window – Giniigaaniimenaaning (Looking Ahead) by Métis artist Christi Belcourt – commissioned to commemorate the Apology. The paper uses Judith Butler’s concepts of recognisability and framing to make sense of these events as legitimations of settler colonialism. It goes on to explore the possibility of rupture in the inherent instability of ‘frames of recognition’, in Butler’s terms, and uses Jolene Rickard’s conceptualisation of visual sovereignty to also make sense of the simultaneous subversion and self-recognition that takes place in Belcourt’s artwork. In doing so, this paper furthers a critical dialogue surrounding the normativity of recognition policies and practices in Canada as well as the intersubjective or interpellative orientation of visual-cultural expressions of recognition.     

Organized Materiality

In the late medieval period the religious guilds along with trade guilds grew in importance, as did the role of material culture related to the guilds. This history has seen little examination from a Fenno-Scandinavian and particularly a Swedish vantage point. In order to analyse the role of material culture in the formation of this way of organizing people, the article investigates the existence of late medieval guildhalls, especially rural ones, and discusses remains of other material culture that can be connected to the guilds. The halls, drinking vessels and other material things were activated in the growth of a new more substantial way of organizing society outside the boundaries of feudal society and family control. It is argued that material culture had a significant role in the recurrent activities of the guilds of the Middle Ages and in the shaping of new ways of organizing people.     

One for all,or all for oneself? Governance cultures in regional public transport planning

Due to the fragmented organizational landscape characterizing public transport, it is important to study and explore how regional governance of public transport adapts to national institutional reforms. By employing the term ‘governance cultures’ to a comparative case study of regional public transport planning in Sweden, we contribute to theories of governance by cultural sensitization. Combining governance theory with cultural analysis, we apply a cultural perspective to understand the two cases. We conclude that public transport planning in the Stockholm region is defined by ‘negotiations’ between stakeholders, whereas in the Västra Götaland region it is characterized by a governance culture of ‘collaboration’. The evidence from our case studies emphasizes the importance of understanding local governance practices as situated in cultural contexts as well as of viewing governance cultures as an important factor affecting the purpose, degree and outcomes of collaboration in planning practices.     

A Model for Assessing the Reuse of an Ancient Place of Performance: The Bouleuterion of Teos

Ancient places of performance are often considered for reuse as a means of promoting archaeological sites. Therefore, local authorities and decision makers have a difficult task of balancing the conservation and management of the sites with the carrying capacity. In this paper, the bouleuterion, a ‘rediscovered’ structure, at the Teos archaeological site, in Turkey is evaluated and presented as a preliminary case study with the hopes that these issues will be taken into consideration by the managing body in the creation of a management plan for the site. The evaluation is made by assessing socio-economic and intangible heritage significance, policies guiding changes at the site, a qualitative survey at the site and by defining the structure’s carrying capacity. The site’s strengths, weaknesses, opportunities, and threats are used to create criteria and make proposals for its reuse. The study concludes that the bouleuterion cannot be reused as a venue in its present condition and makes recommendations for future use.     

Marketing health education: advertising margarine and visualising health in Britain from 1964–c.2000

During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever’s Flora brand as an important case study in legitimising the emergent role of disease prevention as a marketing tool. It uses the methodology of visual culture to examine how advertising employed chronic disease prevention as a selling tool. This article assesses how the post-war environment gave rise to new ways of visually advertising food, and how these promoted innovative visualisations of food, the body and their interactions with health.     

Computer dating in the 1970s: Dateline and the making of the modern British single

The British matchmaking industry expanded sharply after 1970. This article focuses on the formative years of its most successful representative, the computer dating agency Dateline. Through attention to Dateline’s marketing in the late 1970s, I explore the ways in which new vocabularies of ‘scientific’ expertise were used to forge a ‘modern’ romantic sensibility. After setting Dateline’s success in the context social–sexual change, I explore its two main claims to authority—the computer and the empirical insights of psychology—suggesting that the invitation to embrace but also to control fate foreshadowed the pressures facing singles into the twenty-first century.