Packaging of Identity and Identifiable Packages: A study of women–commodity negotiation through product packaging

In the age of post-Fordist flexible production, a consumer realizes her/his identity in part through the act of consumption. The visual aspect of commodity–consumer negotiation acquires importance, as commodities must be visually differentiated to attract the gaze of a particular consuming group. The act of visual differentiation is achieved through symbolic packaging, which creates a cognitive link between commodity and consumer. I draw from Baudrillard, who states that in postmodern consumption the sign value of products becomes more important than their actual usefulness (use value). Baudrillard, however, overlooks the importance of gender, race and space in this visual mediation. Through an empirical study of the packaging of women's skin and hair products in two different stores catering to two different income groups in Worcester, Massachusetts, I indicate how gendered identities that are created are complex, porous and materially rooted in space. The geographic situatedness of the exercise checks overgeneralizations allowing it to be studied as an object–subject mediation in a particular spatial context.     

马来西亚华人社会的语言生活和认同结构——以问卷调查为基础的分析

为了客观反映马来西亚华人在语言和认同等领域的现状,采用问卷调查的方法,通过基本数据材料的分析,探讨了当今马来西亚吉隆坡、古晋、吧巴和诗巫等地的华人认同情况.在语言方面,华人子弟在小学阶段大致打好华语基础,同时保持华人认同.在日常生活中,华语和华人方言的使用占优势,但在商业和职业范围,马来语和英语的使用率有所增加.经济生活方面,华人发扬了传统的奋斗精神,贡献于国民经济的发展.政治认同方面,华人对马来西亚的认同,远远高于对中国等其它对象的认同.结果显示:华人既保持华人性而又能动地适应国民规范;华人以民族语言维持传统文化的族群社会功能,扮演着国家社会发展的重要角色,在这一过程中,华人形成了本身的"华人文化圈"并进一步孕育着华人文化的发展与创新.     

Neither ‘America’ nor ‘Québec’: constructing the Canadian multicultural nation

ABSTRACT. Although researchers have deconstructed the myth of stark social differences between the various North American sub‐societies, an assimilating American melting pot and an ethnically oppressive monocultural Québec are still popular representations within Canadian majority discourses, such as the English‐language mainstream media and parts of academia. In this paper, I argue that images of ‘America’ and ‘Québec’ play important roles for the multicultural reconstruction of Canadian nationhood. Examining selected op‐ed articles from two Toronto‐based mainstream newspapers during the 1990s, I develop and exemplify a theoretical understanding of how national identities are constituted and transformed within inter‐ and intra‐national relations of power and alterity. I pay special attention to the particularisation of Canada through the confrontation with American nationhood, the ambiguities of recognising the distinctiveness of Québec inside Canada, and the consequences of projecting Québec's supposedly ‘ethnic’ nationalism outside the boundaries of Canadianness.     

This is Not an Answer to the Question “Who is Indigenous?”

‘Indigenous’ is a colonial category, and it is always related to particular colonial configurations of diversity and in relationship to particular colonial/national states. In this paper, the many historical configurations in which the terms ‘Indian’ and ‘Indigenous’ have figured are traced, including the Spanish colonial state and the Argentine state. The ways in which these successive systems of categorization are juxtaposed is described. Finally, post-Western understandings of what it could mean ‘to be Indigenous’ are explored.     

Against War! Regional Identity Across a National Border in Late Medieval and Early Modern Scandinavia

During every war between Denmark and Sweden from at least 1505 to 1676 popular peace treaties were concluded by common men on both sides of the national border. These treaties were negotiated in contrast to the aggressive policy of the political leaders and to the nationalistic discourse of the elite. The aim of this article is to use archaeology to give an economic, social, and mental background to these treaties, and to the regional identity across the border that they presuppose. Above all a specific building tradition seems to have given the peasants a mental affinity across the border.     

The Archaeology of the Disenfranchised

The question of multivocality has been much explored and debated in recent archaeological publications. Clearly, the objective of such work is to assure the inclusion of the views of disadvantaged minorities and disenfranchised peoples in the presentation of their own pasts. This objective has not been achieved with much success, however, partly because mainstream archaeologists have had some difficulties in grappling with what appear to be a proliferation of alternative archaeological theories. Few discussions have approached alternative archaeologies as constituting a definable archaeological paradigm that might be termed The Archaeology of the Disenfranchised. Four different models within this paradigm are discussed and a strategy for a more widespread inclusion of alternative archaeological discussions and projects is suggested.     

Views and Commentaries: Composed Versus Simple Pasts: About Archaeologists and Their Partners

Partnership is an equitable exchange of knowledge. In fact, the very nature and indisputability of imported and taught knowledge—the scientific one and here archaeological—question the nature of the traditional and ordinary knowledge of peoples concerned. These two kinds of knowledge differ in the nature of the facts recognized by each of them: scientific facts or tacit common knowledge facts built differently, and in the number and strength of the external allies they succeed in mobilizing. Even if they remain translatable one into the other at a certain cost, they are engaged in a race. The result seems lethal for traditional knowledge unless powerful nonscientific allies, opposed to this leveling standardization, get involved with researchers aware of the stake for the South but also for the North, committed for some centuries to a rationalization supported by science, its technics, and the socioeconomic powers able to fund them.Le partenariat est un échange équitable de savoirs. En réalité, la nature et l'indiscutabilité du savoir importé et inculqué—le savoir scientifique et ici archéologique—met en cause la nature du savoir ordinaire et traditionnel des peuples concernés. Ces deux formes de savoirs diffèrent par la nature des faits reconnus par chacun d'eux: faits scientifiques ou faits du savoir observationnel ordinaire, construits différemment, et par le nombre et la force des alliés extérieurs qu'ils réussissent à se donner. S'ils sont traduisibles l'un dans l'autre à un certaincoût, une course est néanmoins engagée entre eux. L'issue en semble fatale aux savoirs traditionnels à moins que des alliés puissants non-scientifiques, opposés à ce nivellement uniformisateur, s'engagent à leurs côtés avec l'appui des chercheurs conscients d'un enjeu qui concerne certes le Sud, mais aussi le Nord engagé depuis quelques siècles dans une rationalisation appuyée sur la science, ses techniques et les puissances socio-économiques capables de les financer.     

Zionist identity and the British Mandate: Palestine's internment camps and the making of the Western native

This paper examines the relationship between British police officers, Jewish guards, and German internees in Palestine's internment camps during World War II. Using the reports of the Jewish guards, the paper investigates the role of Western‐identified actors in the Zionist identity‐making project. The reports evince a surprising rapport between the British and their German prisoners and the mistreatment of the Jewish guards by their British superiors. The paper analyses these Jewish accounts in the context of identity‐ and ethnic boundary‐making and argues that they illustrate Zionism's intent to construct itself as a Western but noncolonial movement and Zionists in Palestine as natives but not “Orientals.” The reports also reveal a breach between the formal hierarchy—British officers, Jewish guards, German internees—and the ethnic order, which situated British and Germans at the apex and the Jews at the bottom. The paper highlights the utility of researching group‐making interactions in different contexts to develop a more nuanced understanding of identity‐making processes.     

Turkish nationalism and the evolutionary idea (1923–1938)

This paper sheds light on the role of evolutionary ideas in the making of Turkish nationalism during the Kemalist era (1923–1938). By so doing, it aims to challenge some of the dominant historiographical viewpoints as to the nature of Turkish nationalism. One is related to the Kemalist elites' predisposition towards the so‐called “scientism” seen as one of the bases for nationalism. We intend to turn upside–down the relation between the Kemalists' use of science and Turkish nationalism. Second, we problematize the “culturalist” origins of Turkish nationalism arguing that the seemingly “culturalist” reflections of the time were, indeed, materialist formulations based on the science of the times. We discuss in this respect the Kemalist elites' use of evolutionary ideas. By synthesizing the ways in which these elites employed evolutionary ideas in the fields of history, language, geography, anthropology, biology, eugenics, and pedagogy, we aim to understand the specific nature of Turkish nationalism before 1945. This secular nationalism conceived culture as having materialist bases and differed fundamentally from the culturalist varieties of Turkish nationalism coloured by Islam in the post‐1945 era. Furthermore, the paper empirically enriches the complex and entangled story of evolutionary ideas in the early Turkish Republic.     

Between nationalism and regionalism: Higher education policy and national/regional identity in Quebec and Wallonia

This article explores the nexus between nationalism/regionalism and higher education policy at the subnational scale. Relying on a Critical Discourse Analysis, the study investigates how notions of national/regional identity are discursively embedded in the higher education policy discussions of Quebec and Wallonia. A comparative approach based on the distinct logics of subnational politics in both cases is used. Whereas Quebec is considered a quintessential example of ‘subnationalism’, the Walloon case is defined as a political regionalist movement. The findings reveal the permeation of substate identity interests in both Quebec and Wallonia's higher education policy discussions, underscoring parallels between them despite their diverging characters. At the same time, the discourse analysis sheds light on important distinctions in the manner in which this identity discourse is articulated. By juxtaposing identity politics in ‘nationalist’ and ‘regionalist’ movements, the study aims to bridge their conceptualisation and critically reflect on the categorisation of subnational movements.