The “who” and “how” of place marketing: the role of the private sector in Rutherford County,North Carolina

ABSTRACT

Private sector actors are often viewed as a part of the outcome for an economic development project. The assumption, however, ignores the early role of the private sector in marketing places for firm recruitment. Through a study of two recruitment projects in Rutherford County, North Carolina, I examine the points of entry of private sector actors in the place marketing process. Data gathered from interviews and primary sources reveal that the private sector is actively leading the recruitment of firms and the marketing of places. This paper shows how private sector actors produce knowledge about places, market a place within their own interests, and shape a government’s agenda through their involvement in place marketing. Examining economic development actors as active place-makers reveals how, through place marketing processes, these actors incorporate their own interests in the construction of place.     

Automated mound detection using lidar and object-based image analysis in Beaufort County,South Carolina

The study of precontact anthropogenic mounded features—earthen mounds, shell heaps, and shell rings—in the American Southeast is stymied by the spotty distribution of systematic surveys across the region. Many extant, yet unidentified, archaeological mound features continue to evade detection due to the heavily forested canopies that occupy large areas of the region, making pedestrian surveys difficult and preventing aerial observation. Object-based image analysis (OBIA) is a tool for analyzing light and radar (lidar) data and offers an inexpensive opportunity to address this challenge. Using publicly available lidar data from Beaufort County, South Carolina, and an OBIA approach that incorporates morphometric classification and statistical template matching, we systematically identify over 160 previously undetected mound features. This result improves our overall knowledge of settlement patterns by providing systematic knowledge about past landscapes.     

Fuelwood collection as daily practice: a wood charcoal study for the colonial period North Carolina Piedmont

ABSTRACT

European colonization brought innumerable changes and choices to Native groups across the Southeast. Scholars continue to examine the various ways communities navigated these disruptions. Studying the remains of daily practice offers a window into how communities negotiated continuity and change. Wood charcoal, representing the remains of daily fires, provides an important, but underutilized, method for examining people’s daily routines and interactions with their surrounding landscapes. This paper examines wood charcoal assemblages from several sites in the North Carolina Piedmont that span the precontact to early colonial periods (AD 1400–1705). Fuelwood collection models are used to consider the environments, practices, and preferences that influenced the composition of wood charcoal assemblages. Comparison of these datasets shows a consistent significant pattern of high-quality fuelwood selection with additional patterns potentially related to long-term use of the same environment and factors related to colonialism. Altogether, these patterns suggest continuity of some daily practices despite disruptions to other aspects of life.     

The Beaufort Inlet shipwreck project

Beaufort Inlet site 0003BUI was discovered off the coast of North Carolina in the autumn of 1996. Preliminary analysis of the site and its artefact assemblage has led researchers to tentatively identify the shipwreck as the pirate Blackbeard's flagship, Queen Anne's Revenge , known to have been lost near the inlet in 1718. A wide variety of artefacts have been recovered during the three field seasons conducted annually since 1997; this paper presents the most recent findings.