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任何企业的持续成长都需要独特的企业文化。CI导入理论的研究是对企业文化建设理论的丰富和发展。CI已日益成为中国经济发展和民族品牌参与国际市场竞争中不可或缺的重要手段,是我国企业必须拿起的一件基本战略武器。企业导入CI应该根据自身实际情况与需求,选择不同的角度导入,制定特定的CI推进路线,提出解决问题之道,收取内强素质,外显形象效果,具有实战效应。 相似文献
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"东海防空识别区"设立后,申进科忙得常常吃不上饭这几天,刚担任空军新闻发言人的申进科有点忙。因为"中国设立东海防空识别区"一事,他进行了一系列的新闻发布。从幕后走向台前,这个"新手"虽有些不适应,但还是很沉稳。从无到有今年11月21日,经中央军委批准,总政治部、总后勤部、总装备部和海军、空军等7个大单位正式设立军事新闻发言人。与以往不同的是,此次亮相的8 相似文献
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《中国西藏(英文版)》2013,(5):34-41
At first, Liu Yuan gave me the impression that she must be a "health nut" because at the dining table, she drank neither wine nor other beverages, just tea. She started her meal with vegetables and finished it with meat. I asked her what she had studied and, as expected, she answered 'medicine'. I continued by , asking her how to refuse a toast.., and she gave me the simple response: "insist". As we returned to Songpan from Hongyuan and Ruoergai, Lv Qiang, Director of the New Lotus Fritillariae Cirrhosae Bulbus Base, Liu Yuan and her two post-graduate students had been waiting for us in the Chuandrnp Monastery for some time. Soon, we were taken to the base. It should have been Lv Qiang that hosted the meeting but Liu Yuan interrupted now and then, trying to introduce their common "treasures" by herself: F.unibracteata Hsiao et K.C.Hsia, F.unibraeteata Hsiao et K. C. Hsiavar. wabuensis (S. Y. Tang et S. C.Yue), Z. D. Liu, S. Wang et and S. C. Chen, Rheum offieinale, Notopterygiumincisium Ting, and so on. Her quiek temper, wit and speech led me to suppose that she must walk and work very fast. When we finally had an opportunity to sit down together and In 2002, Liu Yuan was awarded a PhD in Chinese Pharmacology by Chengdu University of Traditional Chinese Medicine. At that time, the Southwest University for Nationalities was trying a project to "recruit talent". Among the 238 people who were accepted that year, she was the only PhD candidate and received a "settling-in" allowance of 30 thousand Yuan as and a scientific research fund of another 30 thousand. While nursing her three month-old daughter, she took the position of adviser for two classes and studied in the meanwhile. That year, she published a dozen thesis, such as Thin.layer Chromatography of Three Ligusticum Species: Naixiong, Shah Chuanxiong and Chuan Xiong (L. Wallichii). In 2003, in spite of a normal procedure, she was appointed Associate Professor by the university and initiated a precedent amongst the teachers that someone could be Associate Professor just one year later after graduation as a PhD. She was then aged 35. In the same year, Liu Yuan began to give lectures on Medicinal Plants and Traditional Chinese Medicine. "I prefer to be a teacher, because I like the feeling of standing before a class. I can give my students all that I know. Maybe sometimes they cannot understand a thing I say, but my enthusiasm and my love for what I teach will affect them, and lead them into study. For a teacher, it is the greatest satisfaction and achievement" Both her courses include content to identify primitive medicines so Liu Yuan was not satisfied to only teach in a classroom: she therefore decided to take her students out for a practice class. 相似文献
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为对秦始皇陵出土的彩绘铜车马采取非接触且科学可靠的方法开展研究,选择使用高光谱成像技术,以非接触方式无损地获取文物表面信息。通过对信息的处理与分析,实现对于文物表面彩绘纹样的发现与复原工作。针对秦始皇帝陵出土的二号青铜车马彩绘纹样的受损情况,提出了结合高光谱成像技术与计算机图像技术的数字复原方法。主要是利用了高光谱成像技术“图谱合一”的优势:一方面利用其在近红外区域的高光谱成像结果检测并复原出彩绘纹样难以识别的图案边缘信息;另一方面利用高光谱数据中的光谱信息,将铜车马彩绘纹样上未知矿物颜料的光谱同实验建立的矿物颜料标准光谱库进行拟合,识别出铜车马上彩绘所采用的颜料种类(雄黄1、石青5、石绿1、黄丹、铅白等),从而获得色彩信息。实验结果显示该方法可以得到较为完整的铜车马彩绘纹样的数字复原图像,并为今后对于铜车马更深入的研究和应用提供有利支撑。 相似文献
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从品牌推广与口号使用角度,按照语言学语音、词汇、语义、语法和修辞的分析方法,分析了85个省域和城市旅游推广口号的语言学特征,结果显示:①"偶音步+偶音步"的采用率最高,大部分都有平仄搭配变化;②超过半数的旅游口号都含有修饰性状态词汇,含表明资源地位词汇的口号所占比重相对较低;③资源属性型口号占有相对优势,复合型口号比重最低;④名词性短语占绝大多数;⑤大部分口号运用了修辞手法。最后根据研究结论对旅游目的地品牌口号创意及规范使用等问题进行了说明。 相似文献
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由中国地方志指导小组制定颁发的《地方志书质量规定》(以下简称《规定》)是中国第一部关于志书质量的法规性文件,对志书质量提出具体标准.为志书质量标准化奠定基础。之所以要出台《规定》这样一部既带有学术性,又带有行政法规性的文件.追根溯源还在于志书的特殊性。 相似文献