旅游目的地品牌基因选择的三力模型构建

旅游目的地竞争已从资源竞争转向品牌竞争。针对当前旅游品牌实践没有价值命题、同质性强等问题，本研究在批判继承现有战略管理、旅游目的地品牌战略等相关理论的基础上，从目的地、客源地、竞争性目的地三个维度，构建了目的地代表力、客源地吸引力、竞争性目的地竞争力的旅游目的地品牌基因筛选的三力（RAC）模型。其中，代表力包括原生性、唯一性、真实性；吸引力包括价值性、自然环境和生活方式差异性、地方依恋性；竞争力包括稀缺性、不可模仿性、难以替代性。旅游目的地品牌基因筛选的三力（RAC）模型将为旅游目的地品牌基因筛选提供完整、详细、具有可操作性且可以广泛应用的定量分析工具，有助于解决当下目的地品牌营销缺乏理论依据问题，能够指导旅游目的地管理机构的品牌建设实践。     

Neurocranial Trauma in the Late Archaic Human Remains from Xujiayao,Northern China

The early Late Pleistocene late archaic human remains from Xujiayao, northern China, reveal several abnormalities of the neurocranial vault. The Xujiayao site is located on the northwestern boundary of the Nihewan Basin, and on the basis of various indicators, it dates to the early Late Pleistocene. Among the 15 human neurocranial elements found at Xujiayao in the 1970s, three elements show minor traumatic lesions of the external table: the largely complete Xujiayao 5a immature parietal bone, the Xujiayao 8 small piece of anterior right parietal bone and the Xujiayao 12 partial occipital bone. The lesions are all superior to the temporal or nuchal lines and hence were subcutaneous, covered only by the pericranium, the galea aponeurotica and the overlying skin. The external tables are variably concave with irregular bone within the bony depressions, and the diploë show varying degrees of involvement. The Xujiayao abnormalities join a series of minor neurocranial healed lesions among Pleistocene humans, as well as more pronounced healed neurocranial and facial trauma. Copyright © 2012 John Wiley & Sons, Ltd.