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Theodore Metaxas 《European Planning Studies》2009,17(9):1357-1378
This article investigates place marketing and strategic planning processes in the case of Malta Island as a competitive tourist destination. The article focuses on the main ingredients that compose the marketing and strategic planning performance and presents the repositioning process of Malta's image in the international tourism market. The article concludes that place marketing is a strategic process with particular phases of development that leads to the creation of a competitive and attractive destination. Finally, the article supports that strategic planning and place marketing could not operate by themselves, but they need to be built on partnerships among local actors and decision-makers. 相似文献
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Theodore Jun Yoo 《Gender & history》2005,17(2):295-324
This study seeks to explore the changing discursive forces that competed to define Korean women's identity and roles within the context of the new spaces created by colonialism and modernity. It argues that a small coterie of literate women seized the initiative to enhance their education, define the politics of physical aesthetics and con‐tribute to the debate about the changing gender roles and expectations in Korean society all under the guise of 'Westernisation' and progress. The emergence of these 'new women' challenged traditional notions of Korean womanhood and brought the 'woman question' to the forefront of public discourse. 相似文献
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