Whitewashed empire: Historical narrative and place marketing in Vienna

ABSTRACT

The historical narrative of Habsburg grandeur has played a decisive role in branding the Austrian capital of Vienna. While scholars have situated place-marketing strategies within de-historicized frameworks of the neoliberal city, the nostalgic framing of imperial spatial assemblages should be critically interpreted from a historical vantage point. In tourist spaces such as the Kaiserforum, urbanists, museum curators, right-wing groups, and real-estate investors employ the discourse of Habsburg patrimony to leverage past spatial inequalities for contemporary purposes. Such nostalgic narratives obfuscate the historical material conditions of their making. I argue that this very obfuscation constitutes a continuing legacy of empire. I call this process ‘whitewashed empire,’ the redeployment of imperial structures through the preservation, renovation and assemblage of material heritage. As a memorial assemblage of narrative selection and a political economic relation of exploitation, imperial nostalgia extends the work of Habsburg spatial production into the present.     

FOUCAULT'S ‘HALL OF MIRRORS’: AN INVESTIGATION INTO GEO‐EPISTEMOLOGY

In this article we aim to single out a part of Foucault's trihedrals of spatialization – discourses and practices, that is, technologies of power that have their spatialized frames. In order to analyse them we use the concept of a trihedral, not a triangle, because we noticed that several lines can be drawn from any angle and can form new spaces. In such a manner we are able to see their multiplication, separation and parallelisms. Using the trihedrals of spatialization we detect in Foucault's work, besides the demands for a certain (spatialized) ontology, the existence of no less significant geo‐epistemology as knowledge and discourses that are formed in spaces and as the space formed through knowledge/power/discourses. We face a polyvalent character of the angles of the trihedrals and try to avoid the labyrinth into which their multiplication pulls us. The article pays special attention to Foucault's elementary trihedral, life–work–language, in which man came to life as a being who works, speaks and reproduces in a new shape – as population. In this trihedral the angles/concepts are only seemingly separated: they overlap, mix, collide and intertwine in a game that cannot end. That is why this is only a snapshot of the many trihedrals; a possible aggregate of combinations, yet in no case coherent and homogenous. In that sense this article is not an attempt to systematize Foucault's thought but to identify one of the many possible models/matrices for understanding the meaning of his spatial turn and his analysis of power.