Mass Politics and the Techniques of Leadership: The Promise and Perils of Propaganda in Weimar Germany

This paper traces the development of ideas about ‘professional’and ‘scientific’ publicity during the Weimar era,and their gradual absorption by mainstream politicians and officialsfrom the late 1920s onwards. The unprecedented wartime effortsto influence domestic morale and the scandalous revelationsof misinformation afterwards greatly increased popular awarenessof the ability of élites to manipulate public opinion,and generated intense interest in the problems of communicatingwith mass publics. Nowhere was this fascination greater thanin Germany, where many attributed their defeat primarily tosuperior enemy propaganda. The result was a wide-ranging postwardiscourse about the power of this modern ‘weapon’and its unavoidability as a part of modern political and commerciallife. Far from learning the so-called ‘lessons of thewar’, government self-representation efforts were steadilycriticized by journalists and advertisers as both quantitativelyand qualitatively inadequate. Whereas most republicans regarded‘propaganda’ as mendacious and unstatesmanlike,many of the radical parties’ publicity efforts clearlyreflected the basic tenets of the concurrent propaganda discourse,in particular the emphasis on emotional appeal and ritualisticsymbols. During the crisis of the early 1930s, amidst the visiblesuccess of the Nazis’ advertising-inspired campaigning,the spread of this discourse across the political spectrum helpedto hollow out democratic conceptualizations of leadership andpublic opinion from the very centre of Weimar political life.     

INCORPORATIVE THE VIEWS OF THE UNINTERESTED BUT IMPACTED PUBLIC IN ENVIRONMENTAL PLANNING

Due to a variety of factors, the great proportion of the public is excluded from participation in environmental planning. A well designed sample survey is one viable method for incorporating the views of the uninterested but impacted public in environmental decision making. Such a study was carried out on the Niagara Frontier, Experience with that study is instructive for delineating the conditions needed for maximum utilization of the information such a study can generate.     

Book reviews

INTERNATIONAL STABILITY: MILITARY, ECONOMIC AND POLITICAL DIMENSIONS. Dale J. Hekhuis, Charles G. McClintock and Arthur L. Burns (eds.). New York, John Wiley & Sons, Inc., 1964. Pp. xii + 296. £3.

THE AUSTRALIAN BALANCE OF PAYMENTS: A STUDY OF POST‐WAR DEVELOPMENTS. G. D. McColl. Melbourne University Press, 1965. Pp. xiii + 180. 45/‐.

NEW DIRECTIONS FOR WORLD TRADE: PROCEEDINGS OF A. CHATHAM HOUSE CONFERENCE, BELLAGIO, 16–24 SEPTEMBER 1963. For the Royal Institute of International Affairs. Oxford University Press, 1964. Pp. 241. 49/6.

JAPAN AND THE UNITED STATES IN WORLD TRADE. Warren Huns‐berger. New York, Harper & Row, for the Council on Foreign Relations, 1964. Pp. xvii + 492. $9.95.

MILITARY INSTITUTIONS AND POWER IN THE NEW STATES. William Gutteridge. London, Pall Mall Press, 1964. Pp. viii, 182. 25/‐.

AUSTRALIA'S DEFENCE. T. B. Millar. Melbourne University Press, 1965. Pp. x + 198. 20/‐ (paperbound).

QUIET DECISION. A STUDY OF SIR GEORGE PEARCE. Peter Heydon. Melbourne University Press, 1965. 67/6.

THE COMMUNIST PARTY OF INDONESIA 1951–1963. Donald Hindley. University of California Press, 1964. Pp. xviii + 380. $8.50.

THE COMMUNIST PARTY OF INDONESIA. Justus M. van der Kroef. University of British Columbia, 1965. Pp. viii + 347. $5.50 (paperbound).

INDONESIA. J. D. Legge. New Jersey, Prentice‐Hall Inc., 1964. Pp. viii + 184. $1.95.

SOVIET JEWRY AND HUMAN RIGHTS. Isi Leibler. Melbourne, Human Rights Publications, 1965. Pp. 78. 10/6d.

THE CHINESE IN SOUTHEAST ASIA. Victor Purcell. Second Edition, Oxford University Press for the Royal Institute of International Affairs, London, 1965. Pp. xvi + 623. £6/6/‐.

THE THIRD CHINA. C. P. FitzGerald. F. W. Cheshire for the Australian Institute of International Affairs, Melbourne, 1965. Pp. vii + 109. 13/6.

SOUTH AND EAST ASIA SINCE 1800. Victor Purcell. Cambridge University Press, Cambridge, 1965. Pp. x + 228. 25/‐ stg.