Effect of dimensions of place attachment on residents’ word-of-mouth behavior

The purpose of this study is to examine and compare the effect of residents’ different dimensions of place attachment on their word-of-mouth (WOM) behavior in two cities: Sydney, Australia and Shanghai, China. A six-dimensional construct of place attachment is proposed based upon a detailed literature review: four attitudinal dimensions (place identity, place dependence, affective attachment, social bonding) and two interactional dimensions (place memory, place expectation) are proposed to reflect different aspects of a resident's attachment to a place. To test the dimensionality of place attachment and relationships between constructs, a survey was completed by 691 residents in the two targeted cities (361 from Sydney and 330 from Shanghai), and a structural equation modeling instrument was applied to analyze the data. The findings of the empirical study statistically support the dimensionality of place attachment proposed, and reveal that, in general, interactional dimensions of place attachment have an effect on WOM behavior. The results suggest that WOM behavior of residents of the two cities is influenced by different attitudinal dimensions of place attachment: Shanghai resident's place identity and social bonding predict one-to-one WOM, while Sydney residents’ affective attachment to Sydney influences their one-to-one WOM behavior. This analysis provides insights into residents’ psychology and behavior in different tourism destinations, as well as important inputs for the sustainable development of destination branding and C2C tourism communication in these two cities.     

Factors Controlling Pre-Columbian and Early Historic Maize Productivity in the American Southwest,Part 1: The Southern Colorado Plateau and Rio Grande Regions

Maize is the New World’s preeminent grain crop and it provided the economic basis for human culture in many regions within the Americas. To flourish, maize needs water, sunlight (heat), and nutrients (e.g., nitrogen). In this paper, climate and soil chemistry data are used to evaluate the potential for dryland (rain-on-field) agriculture in the semiarid southeastern Colorado Plateau and Rio Grande regions. Processes that impact maize agriculture such as nitrogen mineralization, infiltration of precipitation, bare soil evaporation, and transpiration are discussed and evaluated. Most of the study area, excepting high-elevation regions, receives sufficient solar radiation to grow maize. The salinities of subsurface soils in the central San Juan Basin are very high and their nitrogen concentrations are very low. In addition, soils of the central San Juan Basin are characterized by pH values that exceed 8.0, which limit the availability of both nitrogen and phosphorous. In general, the San Juan Basin, including Chaco Canyon, is the least promising part of the study area in terms of dryland farming. Calculations of field life, using values of organic nitrogen for the upper 50 cm of soil in the study area, indicate that most of the study area could not support a 10-bushel/acre crop of maize. The concepts, methods, and calculations used to quantify maize productivity in this study are applicable to maize cultivation in other environmental settings across the Americas.     

Anomalies in Red and Blue II: Towards an understanding of the roles of setting, values, and demography in the 2004 and 2008 U.S. presidential elections

Counties identified as anomalous in the 2004 US presidential election - large metropolitan counties and majority-minority counties that voted Republican and non and small-metropolitan counties that voted Democratic, are the subject of a qualitative analysis to assess why they were exceptions to the conventional wisdom of a Red and Blue America polarized along metropolitan-non-metropolitan and modern versus traditional dimensions. Contacts with professional colleagues, and with media and partisan representatives, and visits to selected counties provided valuable insights and helped us to assess the extent to which the county votes in 2008 reinforced or changed the broad Red and Blue dimensions derived from 2000 to 2004.