In haec signa: Pilgrim-badge trade in southern France

Medieval shrines acquired their wealth from the pilgrims who worshipped in them. Though a large part of this wealth come in the form of outright donations, shrines received a considerable income from the sale of pilgrims' badges and other souvenirs. Originally an ecclesiastical monopoly, the sale of badges became a bone of contention in many pilgrimage centers between the shrine proper and the surrounding town. This phenomenon can be seen in the shrines of St James in Compostela, St Mary Magdalen in Saint-Maximin, and the Virgin Mary in Rocamadour and Le Puy. During the later middle ages the development of a whole souvenir industry for pilgrims reflected the change in the popular attitude towards pilgrimages. The pilgrimage ceased to be a purely religious undertaking of someone who had severed himself from secular society for the duration of the journey. It became a social event which combined piety with tourism.