Using television: Programme content and need gratification

It is shown that audience members actively select amongst available programmes on television. This selection is based upon the social role and situational characteristics of the viewer and it is also directly related to the reasons given by viewers for watching television.

Patterns of programme selection are related to three clusters of needs and reasons. The two most important of these are composed of needs relating to information and diversion. The least important cluster is concerned with the self and social contact.

Escape and diversion needs are satisfied by almost any programme; selection is minimal by those viewers expressing these needs. Information needs are best satisfied by news and other informational programmes, while social and self needs are best satisfied by quiz and variety programmes, popular drama and movies.     

John Stuart Mill and voluntary slavery contracts

Mill's unwillingness to support the enforcement of voluntary slavery agreements is problematically related to his strong anti‐paternalism. Working on the assumption that it is too simple to charge him with inconsistency, this paper examines several interpretations of his remarks, and explores some of the deeper motivations that may have influenced his position. Several features of his argument are emphasized: the fact that his opposition is to slavery contracts and not self‐enslavement as such; the weight he allows to ‘the necessities of life’ in determining what freedom‐limiting contracts to enforce; the way in which enforceable slavery agreements would undermine the presumption in favour of liberty; the problematic character of carte blanche consent, and the possibility this raises that enforcement could make the law a party to criminable harm. Although Mill's argument is too cryptic to be persuasive, it is too suggestive to be given the off‐handed treatment often meted out by his commentators.