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81.
不同地区、不同民族会有不同的消费观念,只有正确认识不同消费者的不同需求,才能更好地把握消费者的购买行为.本文通过考察消费者行为的影响因素、FCB Grid模式等理论背景,并在对居住在延边地区的朝鲜族消费者进行产品购买行为调查的基础上,提出了有针对性的建议,以便为面临激烈竞争的现代企业制定有效的营销策略提供借鉴.  相似文献   
82.
    
Spatial interaction models commonly use discrete zones to represent locations. The computational requirements of the models normally arise with the square of the number of zones or worse. For computationally intensive models, such as land use–transport interaction models and activity‐based models for city regions, this dependency of zone size is a long‐standing problem that has not disappeared even with increasing computation speed in PCs—it still forces modelers to compromise on the spatial resolution and extent of model coverage as well as on the rigor and depth of model‐based analysis. This article introduces a new type of discrete zone system, with the objective of reducing the time for estimating and applying spatial interaction models while maintaining their accuracy. The premise of the new system is that the appropriate size of destination zones depends on the distance to their origin zone: at short distances, spatial accuracy is important and destination zones must be small; at longer distances, knowing the precise location becomes less important and zones can be larger. The new method defines a specific zone map for every origin zone; each origin zone becomes the focus of its own map, surrounded by small zones nearby and large zones farther away. We present the theoretical formulation of the new method and test it with a model of commuting in England. The results of the new method are equivalent to those of the conventional model, despite reducing the number of zone pairs by 96% and the computation time by 70%. Los modelos de interacción espacial suelen utilizar zonas discretas para representar áreas o puntos de interés. Los requisitos computacionales de estos modelos normalmente aumentan a razón del número de zonas elevadas al cuadrado o más. Para modelos computacionalmente intensivos como los modelos de interacción entre uso de suelo y transporte y los modelos basados en actividades para ciudades‐región, el impacto del tamaño de la zona es un problema persistente no superado aun. Esta limitación persiste a pesar de los grandes avances en la velocidad de procesamiento en computadoras, pues obliga a los modeladores a hacer concesiones entre la resolución espacial y la extensión que abarca el modelo, así como en el rigor y profundidad del análisis. En este artículo se presenta un nuevo tipo de sistema de zonas discretas que: a) tienen como objetivo reducir el tiempo de estimación de la aplicación de modelos de interacción espacial; y b) al mismo tiempo mantienen su nivel de precisión. La premisa que gobierna este nuevo sistema es que el tamaño apropiado de las zonas de destino depende de la distancia a su zona de origen: a distancias cortas, la precisión espacial es importante y las zonas de destino deben ser pequeño; a distancias mas largas, conocer la ubicación precisa es progresivamente menos importante y las zonas pueden ser mayores. El nuevo método define un mapa específico de zonas para cada zona de origen; cada zona de origen se convierte en el foco de su propio mapa, rodeada de zonas cercanas pequeñas y zonas grandes a mayor distancia. El estudio presenta la formulación teórica del nuevo método y su demostración vía un modelo de desplazamientos residencia‐trabajo en Inglaterra. Los resultados del nuevo método son equivalentes a las del modelo convencional, a pesar de reducir del número de pares de zonas en un 96% y el tiempo de cálculo en un 70%. 空间相互作用模型通常采用离散区域代表区位。模型的计算量往往与区域数量呈平方甚至更高阶增长。对于可计算的精细模型,如土地利用‐交通相互作用模型和基于行为的城市区域模型,区域尺度的依赖性是长期存在的问题,即使计算机的计算速度增加,该问题仍无法消除。因此,建模者需在模型空间分辨率和覆盖范围以及模型分析的严谨性和深度上做出权衡。本文介绍了一种新型的离散分区系统,目的在于减少空间相互作用模型估算和计算时间,同时维持其精度。新系统的前提是目标区域的适当尺度取决于与初始区域的距离:在短距离范围内,空间精确性是重要的,且目标区域必须是小的;在更远距离上,位置精度的重要性降低,目标区域可以变大。该方法为每个初始区域制定了具体的尺度地图。每个初始区域成为其自身地图的中心,被近邻的小区域和更远距离的大区域所包围。本文给出了新方法的理论公式,并以英格兰地区的通勤模型进行检验。结果显示,尽管区域对的数量减少了96%,计算时间缩短了70%,但新方法的计算结果等效于常规模型。  相似文献   
83.
    
This research presents an analysis of the inferred Late Archaic social structure in Ohio based on degenerative joint disease (DJD, also known as osteoarthritis) and mortuary practices. We tested the hypothesis that mechanical loading involving physical activities is differentially distributed in a population along levels or types of social stratification. This hypothesis was investigated via statistical treatment of DJD as a skeletal stress marker of activity, its occurrence by age and sex, an association with grave goods, and spatial distribution in terminal Late Archaic cemeteries. The skeletal samples used in this study came from three cemeteries, the Boose, Kirian‐Treglia (KT), and Duff sites, dating to the Ohio terminal Late Archaic period. In general, the high overall prevalence of DJD in these people indicates that this population led a rigorous life. This study hypothesized that the burials in the Late Archaic period in Ohio might be socially patterned as evidenced from the unequal distribution of grave goods and skeletal variability in DJD. Nevertheless, the analyses suggest that there is no statistical association between DJD and mortuary practices including grave goods and burial location in a cemetery. As observed in numerous hunter–gatherer populations, the societies in our sample were also characterized by the absence of a marked social stratification. The results suggest that there were only ‘natural inequalities’ in Late Archaic societies due to biological factors, such as age and sex. Copyright © 2011 John Wiley & Sons, Ltd.  相似文献   
84.
本文通过对首轮10部县志有关艺文内容设置的统计,指出首轮修志在艺文志设置方面的缺憾,并从历代史志学家的主张及修志传统、新方志的功能等方面论述了设置艺文志的重要性。作者还进一步论述了编纂艺文志须从征、象、亲、本四方面加以把握。  相似文献   
85.
This paper traces a much overlooked historical event, whose impacts threatened to upend the status quo in the Far East and potentially escalate the Anglo-Russian rivalry in Eurasia. With the occupation of Port Hamilton (Geomundo) by a hegemon, Britain, Korea was catapulted into the centre stage of the international system, where it garnered unprecedented attention from major powers. It was also during this period that neutralisation was contemplated both within and without Korea. By exploring this incident through contemporary neutralisation discourse, this work illustrates neutralisation's role in providing an analytical framework to assess the geopolitical importance of this incident in international relations. After suffering a crushing defeat in the Crimean War, Russia was forced to modify its designs in the Mediterranean and adjust itself to a new regional order. Since its room for manoeuvre was constrained by its chief rival, Britain, the Russian government was forced to tread more cautiously in European geopolitics and to refrain from military means in advancing its interests there. Similarly, the British offensive on Geomundo thwarted Russian expansion into the Far East and denied Russia access to the Pacific, allowing Britain to repeat the feat that it had achieved in the Crimean War.  相似文献   
86.
    
The purpose of this study is to assess the mandibular ramus shape using geometric morphometrics, in order to examine secular changes in the shape from the Neolithic to modern period Koreans. Morphological data were collected from 151 adult mandibles representing four temporally different populations. Five landmarks on the mandibular ramus were subjected to a generalized Procrustes analysis. For statistical analysis, canonical variate analysis was conducted using shape coordinates. The Neolithic skeletal group had broader and shorter mandibular ramus shape, whereas the other archaeological and modern skeletal groups showed gracilization in mandibular ramus morphology. Possible causes for the observed secular changes are function‐induced variation and/or morphological integration in skull elements due to brachycephalization. This study can contribute to the discussion on temporal changes in mandibular morphology in relation to masticatory stress and/or morphological integration in skull elements.  相似文献   
87.
    
The provenance of the highly radiogenic lead (HRL) contained in Chinese Shang bronzes has attracted great scholarly attention in recent years. A new study of the Hanzhong Shang bronzes has put forward a hypothesis that the HRL metal may come from the adjacent Qinling Mountains. This article reanalyses the lead isotope ratios and alloy compositions of the Hanzhong bronzes. Combining the analytical results, the modern ore data and the slags from Guanzhong area, we propose that there is no direct evidence to identify Qinling as the provenance of HRL metal (especially lead). Whilst over 80% of the Hanzhong bronzes contain HRL, the indigenous artefacts containing both HRL and special alloying elements (As, Sb, Ni) account only for minor portions. This fact cannot verify that HRL originates from Qinling, and even makes it difficult to prove that most of the Hanzhong bronzes use local metal resources. An alternative argument might be that the HRL used in Hanzhong derived from the Shang dynasty. The use of HRL reflects a unified system for allocating metal resources centred on the Shang kingdom, which has great significance for further understanding of the resource circulation patterns among different bronze cultures and locations during the Shang period.  相似文献   
88.
    
The bronze wares of the Han Dynasty excavated in Chongqing are decorated with plating patterns, maintaining an exquisite lustre right up to modern times after the covering patina is cleared away. In this paper, a plated fragment of the Han Dynasty from the Wushan County Museum was characterized by combining optical microscopy (OM), scanning electron microscopy with X‐ray energy‐dispersive spectrometry (SEM–EDS), X‐ray fluorescence analysis (XRF), X‐ray diffraction (XRD) and X‐ray photoelectron spectroscopy (XPS). The results showed that the bronze fragment was gilded with a ~ 3 μm thick gilded layer and a ~ 20 μm thick silvered layer. The high concentration of Hg and Hg‐rich intermetallic compounds confirmed the existence of mercury gilding/silvering technology, for example, Au9Hg in the gilded layer and Ag13Hg7 in the silvered layer. An ordered stripe structure was observed in the gilded surface, corresponding to the formation of rod‐like, intermetallic Au–Hg compounds. Specifically, a high concentration of Au was detected in the silvered layer. The exploration of gilded/silvered bronze casts light on this ancient technology and the benefit of identifying, protecting and reproducing it.  相似文献   
89.
    
The paper examines the significance of state territoriality and the related multi‐scalar practices of the state in the light of the symptoms of post‐politics exemplified in global environmental governance. The focus rests on the South Korean government's Green Growth (GG) strategy and the efforts to export this strategy as a role model to emerging economies worldwide through the establishment of the Global Green Growth Institute. We begin with the question why the Korean government is going global with a political program that is heavily disputed at home. We then study the practices by which the state manages to maintain its territoriality under the conditions of global climate change. Lastly, we discuss how multi‐scalar practices of environmental governance in the GG strategy are applied by state and non‐state actors both in Korea and abroad.  相似文献   
90.
  总被引:1,自引:0,他引:1  
ABSTRACT

This paper examines an unusual type of ‘cultural theme park’, one that is not based on simulating existing cultural diversity or historical places, but based in some senses on a ‘double simulation’. The theme park is based on an historical painting assumed to represent the North Song Dynasty period in Kaifeng, China; however, it is a representation that historians argue may never have existed. Utilising on-site interviews and participant observation, this paper traces the connections between the classic painting (清明上河图) and the actual historical landscape of Bianjing (the first simulation), and in so doing, unravels the links between the painting and the theme park (the second simulation) and the simulacra that are envisioned to form within the spaces of the theme park as a result of the interplay of simulations during theme park visits. The simulations and intended simulacra are ‘consumed’ to various degrees, suggesting that the representations of Kaifeng's historical past and culture have been impactful and (in)authenticity has not been an issue. Moreover, the theme park has served to entertain and, in some cases, inspire through playful appropriations of Kaifeng's past and culture. The resultant simulacra and its double simulations (in simulating both the real Bianjing and the neo-real landscape painting) contrast and simultaneously connect with rampant replications of the Occident in contemporary Chinese residential landscapes, townships and themed spaces.  相似文献   
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