Marketing health education: advertising margarine and visualising health in Britain from 1964–c.2000

During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever’s Flora brand as an important case study in legitimising the emergent role of disease prevention as a marketing tool. It uses the methodology of visual culture to examine how advertising employed chronic disease prevention as a selling tool. This article assesses how the post-war environment gave rise to new ways of visually advertising food, and how these promoted innovative visualisations of food, the body and their interactions with health.     

The ‘Sleepiness’ of George Sarawia: The Impact of Disease on the Melanesian Mission at Mota,c. 1870–1900

George Sarawia, ordained in 1873 as the Melanesian Mission’s first Indigenous priest, was a pioneering figure in the mission’s plans for an Indigenous-led Anglican Church in the region. Sarawia founded Kohimarama, a mission station on Mota in the Banks Islands, Vanuatu, where he taught Mota Islanders and hosted visiting teachers and clergy. By the 1890s, some of the European missionaries had become critical of Sarawia and his flock on Mota, underlining their ‘natural, sleepy condition’ and recommending more intensive European supervision. This article will explore the role of epidemic and endemic disease, as well as the shortage of water on Mota, in creating substantial challenges for Sarawia and his mission. As he grew more incapacitated in later life, these challenges were insufficiently acknowledged by Sarawia’s critics.     

Analyzing the Relationship Between Smoking and Coronary Heart Disease at the Small Area Level: A Bayesian Approach to Spatial Modeling

We model the relationship between coronary heart disease and smoking prevalence and deprivation at the small area level using the Poisson log-linear model with and without random effects. Extra-Poisson variability (overdispersion) is handled through the addition of spatially structured and unstructured random effects in a Bayesian framework. In addition, four different measures of smoking prevalence are assessed because the smoking data are obtained from a survey that resulted in quite large differences in the size of the sample across the census tracts. Two of the methods use Bayes adjustments of standardized smoking ratios (local and global adjustments), and one uses a nonparametric spatial averaging technique. A preferred model is identified based on the deviance information criterion. Both smoking and deprivation are found to be statistically significant risk factors, but the effect of the smoking variable is reduced once the confounding effects of deprivation are taken into account. Maps of the spatial variability in relative risk, and the importance of the underlying covariates and random effects terms, are produced. We also identify areas with excess relative risk.     

In the front line: women,work and new spaces of labour politics in Poland

Pessimistic accounts of women's lives in post-communist Poland view women as powerless and passive victims of the transformation process. In contrast, this article argues that while political change and the restructuring of the economy have closed down some spaces of articulation and organisation, others have opened up. The article focuses on the way in which women in their spheres of work are shaping and actively resisting change through new organisations and individual and collective actions, which are in some ways a break with the past, but in other ways build on previous forms of activity. The work draws on qualitative research conducted over the last decade across Poland. This has coupled extensive interviews with women workers, national and regional trade union leaders, activists and feminists in a number of major Polish cities with reviews of Polish media and policy. We examine the economic and ideological context in which these new articulations are taking place, against the background of Poland's post-war communism and the rise of opposition movements. We look at the neoliberal restructuring of the economy and the implications for women within the labour market and in their domestic lives. In particular, we examine initiatives from below in workplace organisation, by focusing on new unions and new actions in the public sector, and the beginnings of organisation in the new areas of the economy such as supermarkets. Finally, we look at how women are articulating their interests beyond formal workplaces. We conclude that we should be optimistic about these new spaces of activism. While some are well established, others are embryonic but provide a strong foundation on which women can increase their participation in spaces that promote their varied interests.