Anthropology at the bottom of the pyramid

This article explores what anthropology has to say about contemporary business strategies for market expansion among poor consumers in Africa and Asia. Focusing on the activities of global consumer goods company Unilever in India, we show how anthropology can provide valuable insights into the hidden work and power relations involved in transforming an everyday commodity like soap into a composite object, what we call a 'social good', that is capable of simultaneously combating disease, tackling poverty and realizing value for shareholders.     

Agricultural brokers

Pigs worked as brokers of agrarian life in the early medieval west in two ways. First, they converted organisms and spaces that humans did not directly exploit into a ‘commodity’ that humans did value. And the material work that pigs did made possible a second kind of brokerage, this one conceptual: the animals facilitated (or provoked) ways of seeing local phenomena in the context of wider ecological and social systems. Pigs’ ability to make use of a range of habitats, and humans’ interest in exploiting that work despite the trouble that pigs routinely caused, demonstrated that seemingly small things could influence and illuminate early medieval economies, social status, justice, and even metaphysics.     

Workers' strategies to secure jobs,their uses of scale,and competing economic moralities: Rethinking the ‘geography of justice’

This paper considers workers' strategies to secure jobs, the justice of these strategies, and the spatial scales which they involve. It is argued that the justice of such strategies is strongly bound up with the scales at which they are enacted: the morality of social relations is intrinsically geographical. The paper discusses strategies within which workers compete individually or collectively for a given geographically-structured supply of jobs, including the use of social oppressions and territorial chauvinism in such competition. It contrasts these strategies with actions which challenge social oppression within employment, and which seek to know, contest and control flows of capital at large spatial scales. These latter strategies present a radical alternative to mutual competition, and embody different notions of economic justice. All of these strategies are analysed for the relations among workers and between workers and capital which they construct, the scales at which these relations are played out, the political ideologies they involve, and the moral notions generated and deployed. It is argued that to understand these different moralities, justice needs to be conceptualised not as rights understood as quasi-property of individuals but rather as a moral aspect of social relations. Accordingly, the ‘geography of justice’ is conceived as the geography of these social relations rather than geographical patterns of (dis)advantage. It is argued that the ‘interests’ of individuals and of collectives are not given objectively by social structure but are constructed through and between different feasible strategies of action; this has implications for the problem which selfishness poses to socialist economic strategies.     

International conservation ‘volunteering’ and the geographies of global environmental citizenship

Growing numbers of fee-paying ‘volunteers’ leave the UK each year to work on international nature conservation projects. Powerful advocates argue that such volunteering offers active global environmental citizens the opportunity to make a difference, delivering public services through a politically and economically appealing model of social enterprise. This paper reviews the geographies of citizenship performed in international conservation volunteering from the UK to critically examine these claims. It draws on and develops three conceptual approaches from political geography. First, it examines international conservation volunteering as a mode of cosmopolitan global environmental citizenship, guided by the universal framework of natural science across a flat earth of difference making opportunities. Second, it reviews the material reality of conservation volunteering as an illustration of the neoliberal and neo-colonial tendencies within mainstream global environmentalism. Third, it moves beyond these familiar theoretical tropes to present a more-than-human account of international conservation volunteering from the UK. This attends to the material assemblages of human and nonhuman bodies, practices and affects caught up in within these expressions of citizenship. In conclusion the paper critically compares the different materialisations of citizenship offered by these approaches. It finds that the geographies of citizenship performed within the sector are neither ‘global’ or ‘environmental’, nor do they comprise modes of citizenship that embody planetary humanism or panoptic rationalism. Instead, the modes, subjects and spatialities of citizenship performed here are asymmetric, affective and more-than-human. This has important implications for the scope, practices and future of international environmental politics and for the emerging sub-discipline of the geographies of citizenship.     

The evolution of human culture during the later Pleistocene: Using fauna to test models on the emergence and nature of “modern” human behavior

It has often been argued that the success and spread of modern humans ∼50,000 years ago was due to a series of key behavioral shifts that conferred particular adaptive advantages. And yet, particularly during the African Middle Stone Age (MSA), some of these “modern” behaviors see only patchy expression across time and space. Recent models have proposed a link between the emergence of modern behaviors and environmental degradation and/or demographic stress. Under these models, modern behaviors represent a form of social/economic intensification in response to stress; if this were the case, signs of subsistence intensification should be more common during periods in which these behaviors are manifested than when they are not. In order to test these models, I analyzed faunal remains from Sibudu Cave (South Africa), focusing on the Howieson’s Poort (HP), a phase in which modern behaviors are evidenced, and the post-HP MSA, when classical signatures of such behavior have disappeared. Significant variability in hunting behavior was identified. While much of this variability appears to correspond with changes in the local environment, evidence for resource stress was more common during the HP. The implications of these results to our understanding of the evolution of human culture are discussed.