Palaeolithic radiocarbon chronology: quantifying our confidence beyond two half-lives

It is now three decades since Waterbolk introduced evaluation criteria to ¹⁴C chronology. Despite this, and other subsequent attempts to introduce quality control in the use of ¹⁴C data, no systematic procedure has been adopted by the archaeological community. As a result, our databases may be significantly weakened by questionable dates and/or questionable associations between dated samples and the archaeological phenomena they are intended to represent. As the use of chronometric data in general becomes more ambitious, we must pause and assess how reliable these data are. Here, we forward a set of evaluation criteria which take into account archaeological (e.g. associational, stratigraphic) and chronometric (e.g. pre-treatment and measurement) criteria. We intend to use such criteria to evaluate a large ¹⁴C dataset we have assembled to investigate Late Glacial settlement in Europe, the Near East and North Africa, supported by the Leverhulme Trust. We suggest that the procedure presented here may at least form the basis of the development of more rigorous, scientific use of ¹⁴C dates.     

A new approach to recording and monitoring wet-preserved archaeological wood using three-dimensional laser scanning

The analysis and preservation of organic materials preserved within wetland environments represents one of the most costly parts of any post-excavation strategy. This paper outlines the application of high-resolution terrestrial laser scanning to one class of preserved material, worked archaeological wood. Scanning allowed the recording of the artefacts in three dimensions and the identification of features such as toolmarks. Features can be measured and volumetrically modelled within the digital environment, which may not always be possible for these often fragile materials using conventional techniques. Repeat scanning of the artefacts provided an opportunity to use comparative analysis software to investigate changes in the morphology of artefacts under contrasting conditions of short-term storage. The results suggest that immersion in water results in the least deterioration, whereas both freezing and air-drying caused distortion and degradation. This paper demonstrates that laser scanning provides a viable alternative post-excavation method for the recording, analysis and long-term ‘virtual archiving’ of organic archaeological materials, which may be more cost-effective in some instances than other methods of preservation.     

Pink truck ads: second-wave feminism and gendered marketing

Second-wave feminist media had a contentious relationship with corporate advertisers. This article uses automotive advertisements to explore the role of gender, class, and race in the construction of consumer markets from the 1970s through the 1980s. It analyzes the struggle of Gloria Steinem and other liberal feminists to navigate the terrain between the women's movement and corporate advertisers. The increased economic power of women, stemming from the Equal Credit Opportunity Act as well as broader social and political shifts, facilitated their efforts. In the 1980s, automobiles continued to be marketed to women, albeit through "feminine" imagery conforming to the era's dominant trends.