Flâneurie on bicycles: acquiescence to women in public in the 1890s

Although scholars have established the publicity of all types of nineteenth-century women, their public actions are still regarded as morally constrained. We offer one group of public women, bourgeois cyclists, who after encountering public skepticism only briefly were given free rein of the streets and country roads. This propensity of women and men to ride the thoroughfares 'a-wheel' we refer to as flâneurie on bicycles, a technology-mediated form of the pedestrian variety. Similarities and differences necessarily abound because of the requirements of safe cycling and the long-distance rambling capacity of cyclists. We argue, however, that flâneurie of the bicycle kind is largely faithful to the original in that cycling promoted peripatetic individualism, for female as well as male riders.     

Responsive advertising regulation: A case study from New Zealand

As the most visible element of the marketing communications mix, advertising has had its critics and, given the choice, developed countries usually select a self-regulatory approach to deal with unacceptable or irresponsible advertising. This article reviews the literature in this area and incorporates thoughtful contributions from research conducted with New Zealand's Advertising Standards Authority. This approach helps bridge the gap between theory and practice and assists advertising practitioners and regulators concerned with advertising control to eliminate undesirable features of such systems in the future. Findings indicate that practice differs from theory in the areas of complaint acceptance procedures and code enforcement. A challenge for future research lies in addressing these two key components of the model in more detail and less breadth.