Strategic management for visitor-oriented museums

Abstract: Strategic management is a familiar concept in for-profit organisations but is relatively new to museums. This paper presents and discusses a model of strategic management for visitor-oriented museums that aims to be more comprehensive than current approaches. It shows how museums can overcome the tension between the strategic demand to develop visitor-oriented museum services and the duties and social mandate of museums as public institutions that are defined by cultural policy—enabling access to cultural heritage, promoting broad cultural participation and providing informal education. Visitor-oriented strategic museum management is concerned with attracting a variety of visitors as well as the development of museum services that are appropriate to diverse museum audiences. The model presented here emphasises the comprehensive strategic management concept. Audience research and evaluation are shown to be valuable analytic and revision tools for strategic management in visitor-oriented museums.     

Dying for the fatherland: Thomas Abbt's theory of aesthetic patriotism

This article aims to dissect Thomas Abbt's (1738–1766) theory of aesthetic patriotism as laid out in his On Dying for the Fatherland (1761) and his prize-essay On Mathematical, Metaphysical and Moral Certainty (1763). Aesthetic idioms, such as the emphasis on the intrinsic pleasure from the order and beauty of virtue, had been invoked throughout the eighteenth century to vindicate the morally optimistic view of humanity against the sceptical vision of an exclusively utility-centred mankind. In the post-Montesquieu debates on the moral foundations of modern politics, German-speaking authors in particular, from both republics (Switzerland) and monarchies (Prussia), appropriated the aesthetic idioms in order to reject those theories which grounded patriotism in some sort of self-interest or proclaimed it redundant in modern society. Thomas Abbt was one of the most prominent representatives of this intellectual position. Combining the general emphasis of Shaftesbury on the role of aesthetic appreciation in moral and political agency with the more specific German Baumgartenian analysis of ‘beauty’ as a central principle in human ‘empirical psychology’, Abbt argued that patriotism in modern monarchies could be grounded in an aesthetic passion of enthusiasm generated through sensuous examples of great virtue. The example of a king fighting for his country on the battlefield could inspire monarchical subjects to follow his example as well as regenerate patriotism among them. Abbt was adamant that patriotism based on aesthetic foundations had to be supported and stabilised by a pervasive patriotic culture of remembrance and emulation of dead heroes through the fine arts, as well as by a system of meritocratic honour in the army.     

Five thousand years of atmospheric Ni,Zn, As,and Cd deposition recorded in bogs from NW Iberia: prehistoric and historic anthropogenic contributions

The analysis of environmental archives from across the world has demonstrated that human perturbation of the geochemical cycles of trace metals and the resultant atmospheric metal contamination date back, at least, several millennia. However, an understanding of the local processes and timing of changes in trace metal deposition is also essential for a proper global interpretation. The Iberian Peninsula was a major mining area since prehistoric times and the analysis of environmental archives provides a good opportunity to improve our understanding of the history of mining and metallurgy in Europe. We present the results from three ¹⁴C dated peat cores from the Xistral Mountains (NW Iberia). These records are used to reconstruct past atmospheric deposition of Ni, Zn, As, and Cd. The chronology of the changes in concentrations and metal accumulation rates was found to be concordant in the three bogs, and showed great similarity to total Pb, Hg, and Pb isotope ratios as determined in previous investigations. They present a consistent view of changes in atmospheric pollution and the importance of metals in the development of human societies, especially: i) the first evidence of atmospheric metal pollution 3400 years ago, which is simultaneous with the expansion of the Atlantic Bronze Koine; ii) a pollution event between 2350 and 2150 years ago, associated to the development of so-called Celtic culture (local Late Iron Age); iii) a dramatic increase of metal fluxes in Roman times; iv) a severe and rapid increase in the last 250 years corresponding to the beginning of the industrial revolution in Europe, reflecting the emergence of the new dominant sources of pollution, and v) the increase of long range atmospheric transport of pollutants. Our data suggest that all detected ancient (until ca. 1450 cal BP) periods of enhanced Ni, Zn, As, and Cd accumulation may have had an anthropogenic origin, related to the onset and development of mining and metallurgy.     

Costs and benefits of environmental change: tourism industry's responses in Arctic Finland

ABSTRACT

Recent research has focused on the impacts of environmental change to tourism. In particular, the perceived costs of climate change have been increasingly studied. However, the relationship between costs and benefits resulting from the changing environmental conditions for the industry has been less examined. This paper identifies the locally observed changes in the natural and socio-economic environments and aims to analyse the financial costs and benefits to tourism businesses in two tourism-dependent communities in northern Finland. The specific focus is on adaptation and adaptive management in a tourist destination scale. Adaption is understood as an investment creating not only implementation costs, but potentially also benefits for tourism operations. Research materials were collected among tourism and tourism-related businesses through 41 semi-structured thematic interviews. Results indicate that the evaluated benefits of environmental change seem to exceed those of costs. This conforms to the on-going discourse of climate change–tourism relations associated with the Arctic region where both awareness and vulnerability to change are considered relatively high but the level of responses, i.e. adaptation, low. These results can help to further identify the most vulnerable sectors in tourism and assist entrepreneurs preparing for environmental and climate change. However, the paper concludes that while global environmental change, with specific adaptive management strategies, may create local short-term direct benefits for the industry, a long-term sustainability of tourism in the Arctic calls for mitigation responses to climate change.     

Empowering marginal lifescapes: the heritage of crofters in between the past and the present

There is a rich, but unacknowledged, heritage of rural subalterns, crofters, in Scandinavia. A Swedish-Norwegian interdisciplinary research-network investigated the most prominent category – the remains of crofts. Due to industrialisation, urbanisation and the modern welfare state, the institution of crofting was abolished, and many crofters left for opportunities elsewhere. The welfare state transformed a landscape of living and working people into a one filled with relicts mostly from the nineteenth century. Although numerous and important to local citizens, these sites fall outside the authorised heritage discourse (AHD) in terms of both research and heritage management. This paper takes an environmental justice perspective to challenge the AHD. Three themes are in focus: (1) bringing out the history of a subaltern and marginalised group of people; (2) promoting crofts as heritage of importance to local citizens and demanding complex management due to the various historical narratives and risks; (3) considering the crofting landscapes in relation to the (economisation) framing of heritage in development processes, especially in relation to fair development in present rural communities.