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91.
As the most visible element of the marketing communications mix, advertising has had its critics and, given the choice, developed countries usually select a self-regulatory approach to deal with unacceptable or irresponsible advertising. This article reviews the literature in this area and incorporates thoughtful contributions from research conducted with New Zealand's Advertising Standards Authority. This approach helps bridge the gap between theory and practice and assists advertising practitioners and regulators concerned with advertising control to eliminate undesirable features of such systems in the future. Findings indicate that practice differs from theory in the areas of complaint acceptance procedures and code enforcement. A challenge for future research lies in addressing these two key components of the model in more detail and less breadth. 相似文献
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Naturally coloured, blue or green are the most common glass colours found in assemblages from the Roman world from the end of the 1st century BC onwards. In the 4th century two different compositions have come to dominate this group, ‘HIMT’ and ‘Levantine 1’ glasses, both of which are now thought to have been produced in the eastern Mediterranean. Using Romano-British glass assemblages from the 4th and 5th centuries, it is shown here that although the two naturally coloured glass types predominate, by far the most common composition in British assemblages is HIMT, although older, earlier blue-green compositions are still present. The earliest date HIMT could be identified in these assemblages is around AD 330, although two distinct compositions can be identified within this group which relate to changes in composition over time. A similar change over time is seen in the Levantine 1 glasses. The reasons for these patterns within the assemblages are explored within the archaeological evidence currently available for glass production and consumption in the Roman world. 相似文献
94.
Ancient copper and lead pollution records from a raised bog complex in Central Wales,UK 总被引:1,自引:0,他引:1
This paper presents records of metal deposition as preserved by a peatland which has accumulated in the lowland coastal zone at Borth, near Aberystwyth, Ceredigion, mid-Wales, U.K. The research objective was to explore the origins and history of metal mining and (or) metallurgy by reconstructing a geochemical record of copper, lead and zinc pollution for the last four millennia. Two cores were extracted from Borth Bog, one from the raised ombrotrophic part of the bog and another from a minerotrophic part of Borth Bog close to the ancient copper workings at Llancynfelin. Although peat stratigraphy and nutrient status have influenced the geochemical record, the results suggest that an early phase of copper and lead pollution occurred at Llancynfelin whilst lead enrichment occurred in the peat core taken close to the centre of Borth Bog during the Bronze Age and the Roman occupation. Therefore the origins of copper and lead mining and metallurgy possibly extend back to the Bronze Age in central Wales. No record of historical pollution exists at either site. The results of this study also provide further evidence that lead and copper are immobile in ombrotrophic peat and that pollution records can be elucidated from minerotrophic peat. Zinc, however, may have suffered from post-depositional mobility. 相似文献
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Elizabeth S. Greene Justin Leidwanger Harun A. Özdaş 《International Journal of Nautical Archaeology》2011,40(1):60-68
During its annual surveys of the Turkish coast in the 1970s and 1980s, the Institute of Nautical Archaeology discovered two early Archaic (7th‐ to early‐6th‐century BC) shipwrecks at Kekova Adas? (Antalya region) and Kepçe Burnu (Mu?la region); Dokuz Eylül University's Institute of Marine Science and Technology is currently involved in survey of the region. The wrecks, marked by a primary cargo of basket‐handle amphoras, indicate exchange between Cyprus and the cities of coastal Asia Minor and Corinth. Such Iron Age internationalism may have been driven by an interest in processed agricultural goods such as olive oil. © 2010 The Authors 相似文献
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98.
Since its discovery in the early 1980s, the nineteenth-century Australian colonial-built schooner Clarence has undergone more extensive research and investigation than any other historic vessel located within Victoria’s jurisdictional waters. Although early managerial approaches were well intentioned, those in-situ preservation methods employed proved ineffective and in some circumstances had an adverse effect, resulting in a significant loss of the archaeological integrity in a short 30-year period. As such, this paper outlines the knowledge gained due to both managerial successes and failures over the last 30 years, discusses the long-term applications of the applied methodologies and highlights the importance of environmental assessments, ongoing active management and the application of pro-active in-situ preservation methods. 相似文献
99.
Elizabeth S. Greene Justin Leidwanger Numan Tuna 《International Journal of Nautical Archaeology》2019,48(1):103-122
Between 2011 and 2015 archaeological fieldwork was conducted in the Archaic through Late Antique harbours associated with Burgaz on the Datça Peninsula in south‐west Turkey. This work focused on survey and documentation of built features associated with the four harbours, limited stratigraphic excavation, and identification of shipwrecks and seafaring activity outside the harbours. The results offer new insights into the growth, expansion, and eventual abandonment of the port complex, its development alongside the urban settlement, and its changing maritime dynamics in light of economic shifts across the peninsula and the eastern Mediterranean. 相似文献
100.
Going unscripted: A call to critically engage storytelling methods and methodologies in geography and the medical‐health sciences
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Sarah de Leeuw Margot W. Parkes Vanessa Sloan Morgan Julia Christensen Nicole Lindsay Kendra Mitchell‐Foster Julia Russell Jozkow 《The Canadian geographer》2017,61(2):152-164
Geography and the medical‐health sciences have long histories of engaging the humanities. The last decade has seen for both disciplines a significant growth in theoretical frameworks, pedagogic strategies, and research methods that draw upon visual and literary arts, critical self‐reflection, creative tools and expressions, and even direct engagement or partnership with artists, curators, authors, theatre‐practitioners, and other professionals in the arts. Both geographers and medical‐health professionals, then, are increasingly (re)making and understanding various worlds through the humanities. In this paper we explore the histories of humanities in both geography and the medical‐health sciences, especially medicine: we argue the two disciplines have much to learn from each other's engagement and work with the humanities. Focusing on the increasing use of narrative and storytelling in both disciplines, we argue that deployment of humanities‐based frameworks and impulses must not be taken up without careful and critical analytical reflection. Finally, we ground our theoretical explorations with empirical examples from recent community‐based work about the risks and benefits of storytelling and visual arts when looking at the health geographies of Indigenous and settler peoples in Northern British Columbia.