From Active Young Explorers to Passive Young Consumers: The Commercialization of Canada's OWL Magazine

This article provides a content analysis of OWL magazine, a popular Canadian children's periodical published initially by a non-profit organization and, after 1997, by a for-profit corporation. Researchers examined issues of OWL from 1982, 1992, and 2002 to assess changes in the magazine in response to commercial ownership. Quantitative and qualitative methodologies were used to show how OWL has shifted from a primarily science and animal-themed magazine to a general interest “consumer” magazine for children with features like video game reviews. This shift from 1982 to 2002 is discussed within larger changes in Canadian children's commercial media and marketing. Canadian and American children's commercial media “boomed” during the 1980s and 1990s, placing additional pressure on OWL to incorporate content that met advertisers' interests and emerging consumerist outlook of Canadian children. We conclude by discussing how this research informs ongoing theoretical debates about the commercialization of childhood.     

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This article compares the solar eclipse records in Fan Ye’s Hou Hanshu “Benji” 本紀to those in the Dongguan Hanji (225 CE), Sima Biao’s Xu Hanshu “Wuxing zhi” 五行志, Yuan Hong’s Hou Hanji, as well as Espenak and Meeus’ Five Millennium Canon of Solar Eclipses to comment upon the source, selection, reliability, and function of the eclipse records included in his imperial annals of the Eastern Han (25–220 CE). It finds that while Fan Ye stuck faithfully to the reliable observational record in the Xu Hanshu he at once replaced its interpretative apparatus of omenology with one of politico-ritual action for simple reasons of genre.