Corporate Branding and Collegiate Coats of Arms as Logos: Marked Ceramics and the University of Cambridge

Corporate branding and logos are typically conceived of as mid-twentieth-century phenomena. This study provides a greater time depth to these concepts, by considering ceramics used by the colleges of the University of Cambridge between the late eighteenth century and the current day. It also considers corporate branding and logos in terms of well-established institutions, which were already deeply associated with pre-existing symbols such as coats of arms. As well as being functional items collegiate ceramic tablewares fulfilled a range of symbolic functions, including both reinforcing overall group identity as well as internal status divisions.     

Reviews Australian

Francis G. Castles, The Working Class and Welfare: Reflections on the Political Development of the Welfare State in Australia and New Zealand, 1890–1980, Sydney, Allen & Unwin, 1985, pp.128. $11.95 (paper)

B. Costar and D. Woodward (eds), Country to National: Australian Rural Politics, Sydney, Allen & Unwin, 1985, pp.150. $24.95 (cloth), $12.95 (paper)

Jim Moss, Sound of Trumpets: History of the Labour Movement in South Australia, Adelaide, Wakefield Press, 1985, pp.454. $20.00 (paper).

Julianne Schultz, Steel City Blues: the human cost of industrial crisis, Ringwood, Penguin, 1985, pp.282. $7.95 (paper)

Jane Ross, The Myth of the Digger, Sydney, Hale & Iremonger, 1985, pp.251. $14.95 (paper)

Pat O'Malley, Law, Capitalism and Democracy: A Sociology of the Australian Legal Order, Sydney, Allen & Unwin, 1983, pp.204. $12.95 (paper)

A. Patience and J. Scott (eds), Australian Federalism: Future Tense, Melbourne, Oxford University Press, 1983, pp.217. $14.99 (paper)

Trevor Barr, The Electronic Estate: New Communications Media in Australia, Ringwood, Penguin, 1985, pp.271. $8.95 (paper)

Michael Roe, Nine Australian Progressives: Vitalism in Bourgeois Social Thought 1890–1960, St Lucia. University of Queensland Press, 1984, pp.328. $40.00 (cloth)

Strobe Talbott, Deadly Gambits, London, Pan Books, 1985, pp.380. £3.95 (paper)

Ian Clark, Limited Nuclear War, Oxford, Martin Robertson, 1982, pp.266 £9.95 (paper)

Peter Pringle and William Arkin, SIOP: Nuclear War from the Inside, London, Sphere Books, 1983, pp.225. £2.95 (paper)

R.F. Miller and F. Feher (eds), Khruschev and the Communist World, London, Croom Helm, 1984, pp.237. $31.95 (cloth)

N. Nugent and D. Lowe, The Left in France, London, Macmillan, 1982, pp.275. $18.95 (paper)

C. O'Faircheallaigh, Mining and Development: Foreign‐financed Mines in Australia, Ireland, Papua New Guinea and Zambia, Sydney and London, Croom Helm, 1984, pp.302. $33.95 (cloth)

D. C. Pitt and B. C. Smith (eds), The Computer Revolution in Public Administration, Brighton, Wheatsheaf Books, 1984, pp.214. £6.95 (paper)

R. L. Wettenhall, Architects of Departmental Systems: Five Profiles, Canberra, CCAE, Canberra Series in Administrative Studies, Occasional Paper 3, 1984, pp.60 (no price given).

Ian McAllister & Richard Rose, The Nationwide Competition for Votes: The 1983 British Election, London and Dover, Francis Pinter, 1984, pp.257. £12.00 (cloth)

F. Feher, A. Heller, G. Markus, Dictatorship Over Needs: An Analysis of Soviet Societies, Oxford, Blackwell, 1984, pp.299. $14.95 (paper)

Lea Campos Boralevi, Bentham and the Oppressed, European University Institute — Series C:I, Berlin and New York, Walter de Gruyter, 1984, pp.xii + 248. DM88.00 (cloth)

Conal Condren, The Status and Appraisal of Classic Texts: An Essay on Political Theory, Its Inheritance, and the History of Ideas, Princeton, New Jersey, Princeton University Press, 1985, pp.xiii + 303. US$36.00 (cloth)

J. M. Barbalet, Marx's Construction of Social Theory, London, Routledge & Regan Paul, 1983, pp. 228. $25.95 (cloth)

Dag Anckar and Erkki Berndtson (eds), Essays on Democratic Theory, Helsinki, Finnish Political Science Association, 1984, pp.166, US$10 (paper); and Ilkka Heiskanen and Sakari Hanninen (eds), Exploring the Basis of Politics, Helsinki, Finnish Political Science Association, 1983, pp.132, US$10 (paper).

Brian W. Head, Ideology and Social Science: Destutt de Tracy and French Liberalism (International Archives of the History of Ideas: 112), Boston & Dordrecht, Martinus Nijhoff Publishers, 1985, pp.229. US$45.00 (cloth)

Z.A. Pelczynski (ed.), The State and Civil Society: Studies in Hegel's Political Philosophy, London, Cambridge University Press, 1985, pp. 300. £8.95 (paper)

Michael J. Shapiro (ed.), Language and Politics, Oxford, Basil Blackwell, 1984, pp.261. $17.95 (paper)

James M. Enelow & Melvin J. Hinich, The Spatial Theory of Voting : An Introduction, Cambridge, Cambridge University Press, 1984, pp. 238. $59.50 (cloth), $21.00 (paper)

Jocelyn Clarke and Kate White, Women in Australian Politics, Sydney, Fontana Books, 1983, pp.216. $8.95 (paper)

Marian Sawer and Marian Simms, A Woman's Place: Women and Politics in Australia, Sydney, Allen & Unwin, 1984, pp.235. $11.95 (paper)

Marian Simms (ed.), Australian Women and the Political System, Melbourne, Longman Cheshire, 1984, pp.222. $11.95 (paper)

Race Mathews, David Bennett — a Memoir, Melbourne, Australian Fabian Society (Pamphlet 44), 1985, pp. v + 59. $3.00 (paper)     

A united states of Australasia?

Australia and New Zealand have always been close, and the adoption of the Closer Economic Relations Agreement has brought them closer. In the context of public debate in Australia about constitutional reform it is appropriate to discuss the possibility of political union between the two countries. This article looks at some of the processes and politics involved with five scenarios under which union might or might not take place. They are: New Zealand as one or more Australian states; the Canadian model; an Australasian Parliament like the European Parliament; the abolition of the Australian states; and the secession of the Australian states.     

ANTHROPOGENIC ENVIRONMENTAL ALTERATION OF THE SEA OF AZOV

The authors concentrate on four aspects of environmental alteration of the Sea of Azov. First, they trace the Azov's problems back to Soviet resource-use conflicts. Second, they present several examples of anthropogenically induced environmental disruption of the Azov's ecosystem. Third, modeling is utilized to project possible future salinity conditions within the Azov. Fourth, in their attempt to evaluate the various ameliorative efforts that have been made or are being proposed, they challenge the overall ecologic-economic effectiveness of the proposed dam across the Kerch' Strait designed to regulate the salinity of the Azov. Finally, they conclude it is unlikely that the Azov ever will be returned to its previous “natural” condition. This article should be read in conjunction with Pecherin's article also in this issue of Soviet Geography. (Illustrations by Elinore Mathews, University of Washington, Seattle.)     

Placing Managua: a landscape narrative in post-earthquake Nicaragua

On 23 December 1972, a major earthquake occurred near Managua, Nicaragua. Followed by two strong aftershocks, the earthquake had devastating consequences for the people of Nicaragua's capital, and corruption and mismanagement during the relief efforts gave impetus to what would become the Nicaraguan Revolution of 1979. The earthquake also dramatically altered the landscape of the capital, destroying most of the city's historic center. Abandoned after the earthquake, the area nevertheless maintains a prominent symbolic role in Nicaragua, and in many ways remains the heart of a vastly changed modern city. The revolution was celebrated in the historic core, and memorials, government buildings, and ongoing revitalization efforts have all shaped it in the nearly four decades since its devastation. Though initially abandoned, it remains a powerful and dynamic place. This article investigates landscape transitions in the historic heart of Managua since the tumultuous events of the 1970s, with particular emphasis on the ways in which visions of Nicaragua's past, present, and future are reflected in the competing currents of the built landscape.     

Seismic Site Response Modeling for Three Missouri River Highway Bridges

Three highway bridges spanning the Missouri River flood plain were selected for evaluation of seismic site response for moderate size earthquakes emanating from the New Madrid Seismic Zone (NMSZ) in the Midwestern United States. The NMSZ is known to be capable spawning earthquakes larger than magnitude (M) 7.0, four of which occurred in a three-month period between 1811 and 1812, and the M_w 6.0 earthquake of October 1895 centered near Charleston, Missouri. This study evaluated the likely impacts of long period motion of these historic earthquakes on three long-span highway bridges using geotechnical data obtained from recent investigations. Our results suggest site amplification between 6× and 9×, depending on the magnitude and epicentral distance. We believe that threshold magnitude for serious foundation failure and damage to these bridges is between M_w 6.5 and 6.6. Above these magnitudes widespread liquefaction is predicted, which would effect the peak horizontal acceleration and spectral accelerations, causing the ground motions to be different than predicted. Increase in amplification of the response spectra also should be expected where the periods are higher than 1.0 sec. Therefore, M_w 6.5+ earthquakes at ranges 210–260 km could be expected to engender resonant frequency problems for multiple span bridges and tall buildings (10 to 25 stories) in channel corridors containing 20 to 46 m of unconsolidated sediment.     

Life in a “Cathedral of Consumption’: Corporate and Personal Material Culture Recovered from a Cellar at the Robert Sayle Department Store in Cambridge, England, ca. 1913–21

An early twentieth-century assemblage dating to ca. 1913–21 associated with staff that worked for and lived in the associated hostel of the Robert Sayle department store in Cambridge, England, contained a mixture of material that was supplied by the business for communal activities and personal items. The contrast between these two types of material allows the relationship between the business and its staff to be explored. The assemblage is also considered in terms of the class, gender and age composition of the hostel population and the concept of resistance.