区域市场营销与区域经济学拓展理论

区域市场的存在是营销行为区域化的必然结果。环境本底差异加上劳动地域分工出现了区域产品,各种类型区域产品空间分布在不同的地域单元,由此带来商品的市场流通,这就要求针对不同区域特点,制定企业的营销策略。区域市场营销理论是对区域市场、市场缺口理论、区际贸易理论以及市场区位论的拓展。企业在不同区域的营销行为,受区际因素和区际关系的影响使营销策略、营销效果发生变化。本文通过深入研究,揭示这些现象存在的本质问题。     

城市住宅小区可持续发展研究

分析了我国住宅小区目前存在的问题,探讨了住宅小区可持续发展的目标体系,并提出实施可持续发展的措施。     

中国入境外国游客旅游行为研究

在心理测试量表调查的基础上,利用心理学实验,归纳,演绎推理,行为意象图,数理统计等分析方法,从游客决策行为、空间行为、旅游文化行为切入,研究中国热点城市日韩、北美、东南亚、欧洲客源市场游客的行为规律及其制约因素,构建主要群体入境游客的旅游行为模式,发现了入境外国游客旅游选择偏好、时空动态规律;探讨旅游决策的主导模式、范式和影响决策的可控因素;研究\"文化边际域\"中的跨文化冲突特征和旅游认知预期衰减效应模式;揭示了旅游意愿评价、旅游感知评价数量模型和四种不同群体游客文化交互模式。并提出了适应外国游客旅游行为的相应对策建议。     

关中平原历史地名演变中的文化政治格局——基于批判地名学的研究

基于GIS技术,分析从夏到明清,关中平原历史地名空间格局和命名方式的演变规律.从景观表征和布尔迪厄符号权利视角,借鉴批判地名学研究理论,揭示关中平原历史地名空间格局和命名方式演变过程中的文化政治格局.研究发现:①作为关中平原历史地名空间置换的高密度区域,以西安—咸阳为核心的政治中心区,以及以潼关、陈仓(今宝鸡)为核心的...     

DENG DONG,MR. NICE OF YUSHU

During our talk with Danke, he suggested enthusiastically that we interview another person： ＂You＇ve got to talk to him. He＇s been working tirelessly in Yushu for quite a few years, planning the new Yushu and new projects for it. Danke was talking about Deng Dong, Director of the Urban Planning and Design Institute of the China Academy of Urban Planning and Design （CAUPD）. The locals have given him the nickname ＂Mr. Nice of Yushu＇.     

Testing the standardized growth curve (SGC) to OSL dating coastal sediments from the south Bohai Sea, China

It has been suggested that the standardized growth curve (SGC) method can be used to accurately determinate equivalent dose (D_e) and reduce measurement time. However, different opinions regarding the applicability of the SGC method exist. In this paper, we evaluated quartz OSL SGCs of marine and coastal sediments of different grain sizes and different cores in the south Bohai Sea in China, and tested their applicability to the determination of D_e values. Our results suggested as follows: (1) The SGC method is applicable to both multiple- and single-aliquot regenerative-dose (MAR and SAR) protocols of OSL dating and efficiently provides reliable estimates of D_e. (2) Finesand quartz of different palaeodoses showed highly similar dose-response curves and an SGC was developed, but old samples using the SGC method have large uncertainties. (3) For coarse-silt quartz, two different types of dose-response curves were recorded: low-dose (≤60Gy) and high-dose (≥100Gy). The growth curves of low-dose quartz were similar to each other, facilitating the use of SGC in D_e estimations, but errors tended to be larger than those obtained in the SAR method. For high-dose (100–300Gy) quartz, the SGC was also found to be reliable, but there was large uncertainty in D_e (>300Gy) estimation. We suggest that SGC could be employed for the dating of marine and coastal sediments dating using either MAR or SAR OSL protocol and either fine-silt, coarse-silt or fine-sand quartz.     

阮元著述文本的总貌及其整理的现状和意义

阮元是清代的大官僚,又是著名的大学者。在政治上,阮元政绩非凡;勤政之余,不废学术,学识渊博,著述丰富。他的学术成就是多方面的,著述、辑录、编刻的书籍浩如烟海。如此丰富的著述,而后人的文本整理却相当缺乏。我们要加强对阮元著述文本的整理,这无疑具有重要的学术作用。     

四川德昌县毛家坎新石器时代遗址发掘简报

为配合西攀高速公路的建设,2004年发掘的毛家坎遗址出土有大量的石器和陶器。出土器物特征不见于周边的同时期遗址,并且在本地的晚期文化中目前也找不到与其相关联的因素,是新石器时期的一种新的文化因素。在攀西地区目前发现的早期文化中也是较早的一种文化类型。     

Book reviews

CHINA

TANG KWOK‐LEUNG. Colonial State and Social Policy: social Welfare Development in Hong Kong 1842–1997. Lanham, MD: University Press of America, 1998. 192 pp. US$36.00, hardcover.

ZHENG YONGNIAN. Discovering Chinese Nationalism in China: modernity, Identity, and International Relations. Cambridge: Cambridge University Press, 1999. 208 pp. US$54.95, hardcover; US$19.95, paper.

STEVAN HARRELL, BAMO QUBUMO and MA ERZI (photographs by Zhong Dakun). Mountain Patterns, The Survival of Nuosu Culture in China. Seattle and London: University of Washington Press, 2000. Colour and black‐and‐white illustrations. No price given, paper.

PENG XIZHE with ZHIGANG GUO (eds). The Changing Population of China. Oxford: Blackwell Publishers, 2000. 312 pp. Figures, tables, index. £50.00, US$68.95, hardcover; £15.99, US$31.95, paper.

ROBERT S. ROSS (ed). After the Cold War: domestic Factors and U.S.‐China Relations. Armonk: M. E. Sharpe, 1998. xiv, 208 pp. Charts, figures, index. US$59.95, hardcover; US$22.95, paper.

PING CHEN. Modern Chinese: history and Sociolinguistics. Cambridge: Cambridge University Press, 1999. 229 pp. Introduction, tables, notes, references, index. US$59.95, hardcover; US$21.95, paper.

JAPAN, KOREA

MARK R. MULLINS. Christianity Made in Japan: a Study of Indigenous Movements. Honolulu: University of Hawai'i Press, 1998. 288 pp. Illustrations, preface, notes, bibliography, index. US$24.95, paper.

HIROSUKE KAWANISHI (ed). The Human Face of Industrial Conflict in Post‐war Japan. London: Kegan Paul International, 1999. 287 pp. Introduction, chronology of events, translation of Japanese organisational and statutory names, index. US$93.50, hardcover.

YUKIKO KOSHIRO. Trans‐Pacific Racisms and the US Occupation of Japan. New York: Columbia University Press, 1999. xi, 295 pp. US$21.50, paper.

PHYLLIS BIRNBAUM. Modern Girls, Shining Stars, the Skies of Tokyo: five Japanese Women. New York: Columbia University Press, 1999. 255 pp. US$29.00; UK£19.95, hardcover.

ROBIN M. LEBLANC. Bicycle Citizens: the Political World of the Japanese Housewife. Berkeley: University of California Press, 1999. 246 pp. US$14.95, paper.

SOUTH, WEST & CENTRAL ASIA

ROWENA ROBINSON. Conversion, Continuity and Change: lived Christianity in Southern Goa. New Delhi, Thousand Oaks, London: Sage Publications, 1998. 236 pp. £27.50, hardcover.

RAJAT GANGULY. Kin State Intervention in Ethnic Conflicts: lessons from South Asia. New Delhi: Sage Publications, 1998.266 pp. Map, notes, bibliography, index. Rs. 350, hardcover.

SOUTHEAST ASIA

DANNY UNGER. Building Social Capital in Thailand: fibers, Finance, and Infrastructure. Cambridge: Cambridge University Press, 1998. 227 pp. A$90.00, hardcover; A$29.95, paper.

JEFFREY R. VINCENT, ROZALI MOHAMED ALI and ASSOCIATES. Environment and Development in a Resource‐Rich Economy: Malaysia Under the New Economic Policy. Cambridge, MA: Harvard University Press, 1997. 364 pp. Foreword, preface, bibliography, index. US$46.95, hardcover; US$22.95, paper.

GENERAL ASIA

ANITA CHAN, B. J. TRIA KERKVLIET and J. UNGER (eds). Transforming Asian Socialism: China and Vietnam Compared. St. Leonards, NSW: Allen & Unwin, 1999. 240 pp. A$24.95, paper.

KURT W. RADTKE and J. A. STAM et al. (eds). Dynamics in Pacific Asia: conflict, Competition and Cooperation. London and New York: Kegan Paul International, 1998. 287 pp. US$110, hardcover.

YUE‐MAN YEUNG (ed). Urban Development in Asia: retrospect and Prospect. Hong Kong: Hong Kong Institute of Asia‐Pacific Studies, Chinese University of Hong Kong, 1998. 453 pp. Plates, introduction, notes, index. No price given, hardcover.     

高校旅游教育发展研究

随着我国全面建设小康社会的现代化进程的加快,以及国际旅游业的蓬勃发展,我国高校旅游教育发展的重要性进一步凸显出来。本文就培养目标的定位、课程设置的确定、科学研究的支撑和高端教育的学科依托等几个当前中国高校旅游教育发展面临的紧迫问题进行了分析,并提出了相应的对策。