基于观众视角的我国博物馆微信营销策略研究

我国博物馆应充分运用互联网、多媒体、新媒体等技术手段,使博物馆文化成果惠及更多受众,博物馆微信营销是完成该任务的有效手段之一。我国博物馆通过微信营销策略满足观众需求具有很强的实践性。专业化程度较高、功能较完善、社会作用较明显的96家国家一级博物馆中,有65家开通了微信公众号,但目前微信公众号存在基本内容不完整,功能不完善,内容更新频率低,宣传推广力度不够等问题。今后博物馆应根据自身情况,完善公众号的基本内容与功能,加快内容更新频率来保持目标用户的关注,多途径进行微信公众号的推广,凭借微信公众平台这个低成本的沟通渠道,为观众提供更加优质的服务。     

To be a true Muslim: online discussions on the headscarf among Moroccan-Dutch women

The headscarf (hijab) and its relation to Muslim identity and gender relations within Islam is a major topic of contention for Muslim women living in Western Europe. One aspect of this is that they have to present an acceptable religious identity vis-à-vis other Muslims. The present study uses membership categorization analysis to examine the membership categories and category-bound attributes used in Internet forum discussions on the headscarf among Moroccan-Dutch women. The analysis shows how the category of ‘true’ Muslim is linked to wearing the headscarf out of religious submission. Women who did not wear the headscarf produced accounts that emphasized personal conviction and religious engagement as additional defining attributes of a ‘true’ Muslim, or emphasized other activities or predicates as being critical for a Muslim female identity. With these accounts, these women negotiated the normative religious context on which categorization practices with fellow believers are based.     

文史资料的开发利用浅议

贵州文史资料是一座珍贵而丰富的历史文化宝库,是为当地政治、经济、文化提供参考服务的又一地方文献类型。面对篇幅繁多、内容庞杂的大量文献,如何开发利用其中的史料价值,对文史资料进行数字化,建立多种检索渠道的数据库,是使文史资料得以长久保存和开发利用的最佳选择和最终归属。     

Using an awakening narrative to leave behind a former national‐identity: an investigation of the conversion of national‐identity in Taiwan

National‐identity has become a civil religion and a major source of how people define themselves. Changing one's nationality thus is a salient event/social process in today's society; therefore, people's nationality conversion deserves more academic attention. Treating the convert as a social type and regarding people's self‐reports (or converts' accounts) as topics for analysis, this article examines the Taiwan case to illuminate how people tell their stories of converting nationality. ‘Converts’ usually employed an awakening narrative to leave their former national‐identity behind: For example, the ‘awakening’ plot is readily apparent, a huge contrast between a previous ‘wrong’ self and a current ‘correct’ self is mentioned, and the ‘awakening’ is delineated as an achievement. The symbolic awakening is harnessed as a strategic tool to create discontinuity autobiographically, to justify one's major change, to ensure that one's cognitive security remains intact, and to call for more awakenings. This article further notes that, since narrative itself is a practice, people always have ‘a self in the making’ which determines (and is determined by) how people (re)tell their life stories. Moreover, in Taiwan's case, we see that ‘awakeners’ usually admired early awakeners but blamed late awakeners (which constitutes an interesting triadic group relationship); people may also describe their experience of having multiple awakenings before the ‘grand’ awakening (‘Awakening’). © The author(s) 2015. Nations and Nationalism © ASEN/John Wiley & Sons Ltd 2015     

清代前期奏销制度与政策演变

奏销制度是财政制度的重要内容之一。清代的奏销制度有一个逐步完善的过程 ,在这一过程中 ,既借鉴、承袭了前朝的某些规章 ,又在新的政策指导规范下有所修改补充。本文在叙述奏销行政组织职能与奏销程序的基础上 ,主要对常规奏销制度和战时奏销制度以及与此相关的政策演变做系统探讨 ,以期明了清代前期钱粮奏销的程序和运作特点 ,及制度与政策、财政与吏治的相互关系。     

改革开放以来中国县级以上政区名称变更及其问题探讨

自1978年始,为了发挥中心城市带动周围农村的作用,国家行政体制作出了重要改革,实行市领导县体制。随之各级行政区的数量、名称和范围发生了较大的变化。本文以1978-2007年国家民政部统计数字为准,对改革开放30年来,中国县级以上行政区域名称的变更进行了统计分析与研究,揭示了政区通名和专名的变更特点及影响因素,指出更名中存在的主要问题,最后提出县级以上行政区域名称的变更的对策和建议。     

晚清至民国徽州小农的生产与生活——对5本婺源县排日账的分析

The Pairizhang (day-to-day accounts) found in Huizhou were mostly written by the pupils in old-style private school. They seem similar to a dairy in some way with the activities of family members (mostly male) as the main contents. However, they differ from modern diaries in many ways. It was a common practice in Wuyuan County to keep day-to-day accounts in the late Qing Dynasty and the Republic of China. By analyzing the 5 accounts found there, many underlying facts can be revealed, such as the time allocation of the main labor force, the composition of the peasant’s family economy, the general situation of productive activity and the days and ranges of their outdoor activity, etc. All these findings can help us have a better understanding of the peasants’ life in Huizhou at that time. __________ Translated by Li Dan from Jindaishi Yanjiu 近代史研究 (Modern Chinese History Studies), 2008, (2): 119–124     

南京国民政府前期官费留学经费考察(1927-1937)

近代中国留学事业蓬勃兴起.南京国民政府成立初期,在留学管理政策等方面基本延续了晚清和北洋政府时期的相关政策,但还是有一定的区别,主要体现在留学经费的来源与使用方面.南京国民政府初年留学经费来源渠道不一,在经费拮据的前提下,政府实行了严格的预决算制度.此外,政府还通过鼓励团体和私人资助等形式多方筹措资金,以保障公费留学生的培养所需.经费使用方面,政府在保障学费供给的前提下,为鼓励留学生学业更进一步,对于继续深造的学生往往给予一定资费补助,同时加大了对自费留学生的奖励和扶持.通过对南京国民政府初年留学经费来源和使用情况的考察,发现其经费虽捉襟见肘,但经费的筹措与使用逐步明晰化、制度化,因而在留学生培养上取得了一定成效.     

Alan Wilson – contributions to research on population and migration

ABSTRACT

This article reviews Alan Wilson's research on population and migration in the 1970s and the 2010s, which supplements his principal contribution - mathematical modelling of urban and regional systems. In the 1970s, drawing on input-output models of economies and working with Philip Rees, Wilson established the accounting basis for Andrei Rogers' multi-regional projection model, adding international migration. Innovative methods were developed to complete demographic accounts, where there were data gaps. In the 2010s, working with Adam Dennett, Wilson systematized methods for estimating migration flows between regions in Europe, employing his family of spatial interaction models. The key aim of both research strands was to ensure that no information was ignored to ensure consistency in population and migration models. The influence of Wilson's contributions to research on population and migration is traced through a survey of subsequent research.     

Living the cruel futures of industrial change

Industrial change is related to and experienced by those affected by such changes through particular sets of relations with futures. However, engagements with industrial change have in large part included futures only in the role of the temporal, and often teleological, background of industrial change rather than addressing futures in their own right. Through an engagement with the closure and later reopening of a steelworks within Teesside, UK, this paper argues that attending to futures allows the complex relationships through which industrial change comes to be rendered present, related to and lived to be brought into accounts of the experience of industrial change. Through diverse modalities such as phone calls, tones of voice, news reports, rumour and soundscapes a future of works closure was rendered present by and for the steelworkers of Teesside. In addition to this, the paper also goes on to exemplify how such relationships with futures of industrial change can be theorized through the example of engaging with pension entitlements through the concept of ‘cruel optimism’ after the work of Lauren Berlant.     

Geographies of Industrial Convergence: The Case of Retail Banking

This paper considers the relationship between space, place and the convergence of industrial structures and organizational forms by way of an analysis of the retail banking industry in the USA and the UK. The paper examines this process from two theoretical positions. It does so firstly by viewing the process of convergence through the analytical lens of political economy, which looks for explanation in broad structural forces, such as changes in regulatory space and pressures on profitability. The paper then goes on to draw attention to some of the limitations of interpretations of this kind by drawing attention to the importance of place-based evolutionary economic change, and the ways in which conventions of industrial restructuring are transmitted over space. By way of illustration the paper focuses upon the organizational and practical implications of the implementation of two banking technologies: Magnetic Ink Character Recognition (MICR) and telephone banking. In doing so, the paper calls for accounts of economic change to pay attention to the rich histories of industrial sectors and for a more active account of economic change which pays attention to the ways in which outcomes are produced through the mixing and borrowing of technologies and practices through space and over time.     

Remaking Work, Remaking Space: Spaces of Production and Accumulation in the Reconstruction of American Capitalism, 1865–1920

The era of US capitalist development between 1865 and 1920 offers a good opportunity to analyze the relational nature of social change at multiple scales precisely because it was a time of transition, for US and world capitalism alike. Existing accounts of the transition to monopoly capitalism in the US have focused on one or two geographical scales, such as the national economy or the shop floor. In this literature, scales are essentially treated as "containers" within which social change occurs. The possibility that the containers themselves may be fundamentally altered is not addressed. In contrast, this paper views labor process transformations, and transformations of the social division of labor, as dialectically bound. In particular, I seek to explain how the American transition to monopoly capitalism shaped, and was shaped by, class conflict and competitive pressures at multiple scales—the shop floor, the region, and the national and global divisions of labor.     

Belief System Continuity and Change in Policy Advocacy Coalitions: Using Cultural Theory to Specify Belief Systems,Coalitions, and Sources of Change

This paper evaluates the prospects for application of the “grid/group” cultural theory (CT), as advanced by Mary Douglas and Aaron Wildavsky, to the Advocacy Coalition Theory (ACF). CT would seem to be relevant to several key aspects of the ACF: the content of the core beliefs that provide the “glue” that binds coalitions; the resilience of core beliefs and associated implications for belief change and learning; and the structure of coalitions and the mechanisms for coordination and control within them. The paper considers the compatibility of the ACF's account of deep core beliefs and coalition structure with that of CT; surveys an array of empirical studies based on variations of CT; and extends accounts of change in cultural identities from CT to the ACF. In addition, we highlight some of the ways in which the ACF may offer important theoretical insights for scholars of CT, potentially clarifying hypotheses concerning the relationships among basic worldviews, more specific beliefs, and behaviors.     

鸡首壶的演变与发展

鸡首壶俗称鸡头壶,也称天鸡壶,是指壶身一侧贴有鸡首状流的盘口壶,创烧于三国末年南方窑口,流行于魏晋南北朝、隋时期,隋以后逐渐消失,起而代之的是执壶。鸡首壶的样式应该说是从盘口壶演变而来,在盘口壶的基础上,肩部两侧加有鸡头和把手。     

Accounting for Carbon: The Role of Accounting Professional Organisations in Governing Climate Change

Abstract: Since the turn of the century accounting professional organisations have been involved in a number of debates about climate change, catalysed initially by technical discussions about the treatment of European carbon credits in financial accounts. These bodies are positioning themselves as leading on climate change, for example, through launching professional training courses, funding research, and initiating corporate workshops and seminars. The paper examines the role of the accountancy profession in governing the new carbon economy. We review climate change related activities undertaken by accountancy professional bodies through drawing on primary empirical material, including interviews with accountants, accountancy standard setters and professional bodies. A mix of theories about the role of calculation, measurement and expertise in governance are used to help explain and understand the situation, including ideas about accountancy and society, epistemic communities, and governmentality.     

Towards Household Sustainability in Sydney? Impacts of Two Sustainable Lifestyle Workshop Programs on Water Consumption in Existing Homes

Residential water consumption accounts for approximately 70 per cent of Sydney's water consumption. The capacity of households to reduce water consumption is limited by expectations and conventions of water supply shaped by existing water infrastructure ( Allon and Sofoulis, 2006 ) and ‘saver‐unfriendly’ household water fittings ( Sofoulis, 2005 ). Sustainable lifestyle workshop programs – many of which address water use – are relatively new, and rigorous research into their impacts is scarce. Existing research generally relies on reported behaviour change from participants, which is then used to estimate resource savings. This paper examines water consumption data, and the questionnaire responses of participants in two sustainable lifestyle workshop programs, to examine whether reported behavioural and technical changes are translating into significant water savings. The Sustainability Street (Penrith) and GreenHome (Parramatta) programs are changing participant behaviours, but reductions achieved by Sustainability Street are not significant at the 0.05 level. GreenHome reductions, while significant, cannot be fully attributed to the program due to the downward trend commencing prior to the program. The improved behaviour of participants – in comparison to their previous behaviour and the behaviour of non‐participants – is thus not translating into significant water savings. This indicates that the relationship between improved environmental behaviour and actual water savings is not as straightforward as program operators might assume. The implications of this are that research should use real consumption data and not estimations derived from behaviour change, and strategies to reduce household water consumption need to involve bigger technical changes to household water infrastructures.     

Explaining Shell-Tempered Pottery in Prehistoric Eastern North America

Explanations for the rise in frequency of shell-tempered pottery in the Eastern United States have vacillated between historical and functional accounts. Using evolutionary theory, the historical records of first appearance and diffusion are woven with physical properties of shell-tempered pottery that may have led to its selection. An appreciation of the scale at which change occurs and the units of analysis most appropriate for understanding that change is necessary for an explanation that can account for the widespread use of shell-tempering and the more-or-less coincident rise in its frequency. A hypothesis with empirical consequences is offered as a starting point for understanding this phenomenon.     

Oral Histories and Scientific Knowledge in Understanding Environmental Change: a case study in the Tumut Region,NSW

What can professional land managers gain by consulting with local communities? Scientific knowledge provides valuable insights into the causes of environmental change and the processes by which it occurs but often lacks a historical dimension. Recollections of local people can supplement both historical records and scientific understandings of cause and process to achieve a more comprehensive picture of change over time. However, the process of memory is tied to life experience and is highly selective. Any attempt to use oral accounts in constructing a picture of environmental change over time must also include an analysis of the process of memory itself. Drawing on oral histories with long term residents of the Tumut region of NSW, this paper explores the nature of local environmental knowledge and evaluates oral history as a source of information for understanding environmental history and the impact of changing patterns of land use.     

Seismologies of emotion: fear and activism during domestic violence

This paper explores the relation of fear to activism in private and constrained circumstances of chronic risk and anxiety. Asking how people contest domestic violence, given the intensity of the fear that it generates, the paper reframes their responses as practices of activism. It draws on qualitative research that charts the nature, experience and effects of fear over time. Using seismology as a metaphor for this process, the analysis describes complex and often hidden shifts in emotions over periods of years, as interviewees describe being simultaneously constrained by fear and actively using fear to manage and contest violence. Their practices of resistance are small scale, largely invisible to others, and have a messy and non-linear relationship with the process of leaving that some eventually undertake. Such action is only necessary in a social and political climate which continues to place more emphasis on individual than social responsibility for domestic violence. I examine what this resistance adds to recent accounts of activism, concluding that isolated actions constitute activism when they anticipate or engender collective social and political change at other scales.     

‘No more road to walk’: cultures of heritage and leprosariums in Singapore and Malaysia

This paper examines how the state, social activists and former sufferers of leprosy participate in an international heritage discourse and how they construct the history of leprosy in contemporary Singapore and Malaysia. This paper finds both dissonances but also convergences between these different interests. The emergence of such entangled narratives is taking place at a time when the leprosariums are threatened by redevelopment and while social activists are calling for their conservation as heritage sites. The paper finds that both the state and social activists, in different ways, have selectively appropriated the history of leprosy to fit an international heritage discourse. Meanwhile aspects of that history, which are deemed incompatible, are discarded to fall in between the cracks of the discourse. By contrast, the oral history accounts of the leprosariums’ residents, as a possible source for intangible and radical heritage, are ambivalent about the sites’ heritage values. They reveal that while many residents reject the heritage discourse that seeks to save their homes from demolition, others have created a unique culture of heritage that appropriates the international discourse, but also expresses their own needs and perspectives. Cultures of heritage are, however, themselves fluid and liable to change like the memories on which they are based.