Beyond the local: places,people, and brands in New England beer marketing

Despite decades of domination by a few large companies, the American beer market has seen a dramatic resurgence of microbreweries. Contrary to conventional oligopolistic market theories, small firms have consistently gained market share from their entrenched competitors. Researchers have attributed this success to “neolocalism.” Through their marketing, microbreweries appeal to consumers’ desire for connections to real people and distinctive products from local places. However, no study has verified whether this pattern is most characteristic of microbreweries. With newer firms threatening their market share, larger firms might adopt neolocal claims, but little empirical attention has been directed at large brewers, and mid-sized, regional firms have been largely ignored by researchers. This paper uses content analysis of beer packaging to investigate the nature of the appeals made to consumers. I find that while microbreweries do make neolocal claims, regional breweries are more likely to associate their products with places on a local scale. Large breweries make few such claims, but instead rely on “reflexive branding”: marketing that refers back to the brand itself rather than borrowing existing symbolism from people or places. These findings partly support the neolocal perspective, but also challenge our expectations of which firms use neolocal appeals the most.     

生产范式变革下集群企业的去地方化研究

在全球化和地方化共同作用下,经济活动的去地方化现象越来越受到关注。与一般的产业转移概念不同,去地方化着重强调企业受到某种作用脱离地方生产网络,进而对地方生产网络产生的影响。目前关于去地方化的研究多集中在欧美国家,且多是基于全球生产网络的视角,而由企业生产范式变革引起的去地方化没有得到应有重视。实际上,在中国沿海地区,集群内创新型企业进行生产范式变革,引起企业去地方化现象十分明显,对地方经济社会产生深刻影响。在此背景下,本文建立生产范式变革、组织协同与企业去地方化的理论架构,分别以东莞鞋业集群和华宏鞋业公司为例,分析鞋业集群和企业在生产范式变革下的去地方化现象,为地方政府更好地制定实施集群政策和产业转移提供理论依据。     

EMBEDDED AND DISEMBEDDED PRACTICE IN THE FIRM–PLACE NEXUS: A STUDY OF TWO WORLD‐LEADING MANUFACTURERS OF SKI EQUIPMENT IN THE LILLEHAMMER SKI CLUSTER

Studies of agglomerations and clusters in economic geography anticipate strong interdependency between firms and places. However, despite the extensive literature, we lack a coherent micro‐theoretical foundation. The relationship between the rationales and practices of firms remains somewhat unspecified. In this article, we analyse the diversity of rationales and practices in a firm–place nexus. Possible rationales for firm practice are outlined, examining the assumptions of three, main theoretical perspectives in economic geography. This microeconomic approach is applied through an analysis of the two key firms in the Lillehammer skiing industry cluster in Norway. The study contributes to a more nuanced understanding of how the agency of firms influence and are influenced by co‐location.     

Labour Relations and the Transfer of Knowledge in Industrial Clusters: Why do Skilled Workers Share Knowledge with Colleagues in Other Firms?

Industrial clusters are held to offer competitive advantages to firms that accrue from the transfer of tacit knowledge between skilled workers co-located in spatially bound regions. This paper argues that informal knowledge transfers between skilled employees working in spatially bounded industrial clusters might have an association with the labour relationship between employers and employees. In the literature on industrial clusters general knowledge is readily traded through codified texts and collegial networks but high value, tacit knowledge transfers occur less frequently but are critical to the success of firms located in clusters. Tacit knowledge transfers are held to occur when workers move to other firms because of firm death or poaching but less frequently through contacts between colleagues from other firms. Industrial clusters are said to offer labour market advantages for skilled workers in the form of ample job opportunities and rising wages, which engender firm loyalty and discourage the transfer of tacit knowledge of competitive value to other firms. However, the limited empirical evidence available on actual working conditions for skilled workers in regional industrial clusters indicates that this argument is contestable. Some evidence suggests that there are limited wage premiums accruing to the industrial districts, a limited role for geographic proximity, and weak localised returns on seniority and education. We argue that in such circumstances high value knowledge between workers in different firms might be traded as an act of epistemic solidarity or sociability that disregards the interests of employer organisations. Such actions might vary by region and country in relation to the prevailing system of labour relations. Australian labour relations are offered as a case in point.     

Increasing Role of Services in Competitive Power and Innovativeness of Firms and Industrial Clusters

The aim of this paper is to discuss the importance of different types of global services for industrial firms and clusters in terms of their economic competitiveness and innovative performance. The theoretical debates argue that globalization, deregulation and the new production organization make it necessary to use global services that are supplied easily with the help of new telecommunication technologies. The existing empirical studies provide some supporting evidence. However, they also indicate that global service firms can be attained by only smaller numbers of industrial firms and clusters. Still, in-house services besides temporal and informal mechanisms are important to meet the needs of the specialized services, even for the firms that try to become a part of the global production system. The paper focuses on three main questions: “What types of global services are becoming crucial for manufacturing firms and what type of services are still local and national? Is there a significant difference between the characteristics of firms that use the same type of services? To what extent is having access to global services important for the innovativeness of industrial firms and clusters? This paper looks for the answers to these questions based on existing case studies as well as this study of three industrial clusters in Turkey. The findings indicate that there is not a perfect match between theory and empirical evidence and there is a need for more refined theoretical discourses on industry–service relations.     

Reterritorilizing the Relationship between People and Place in Refugee Studies

The article discusses different conceptions of space and place in refugee studies, especially contributions from anthropology and geography. A main distinction is drawn between two understandings of space and place; an essentialist conception, stating a natural relationship between people and places and an alternative conception attempting to de-naturalize the relationship between people and places. The consequences of applying different conceptions of space and place for the development of refugee policies and representations of refugees and displaced persons are addressed. For many displaced persons, displacement is experienced as being physically present at one place, but at the same time having a feeling of belonging somewhere else. It is argued that though attempts to de-naturalize the relationship between people and places have been important for how the refugee experience is conceptualized, there has been too much focus on imagination accompanied by a neglect of the local perspective of migrants and displaced people. In the local perspective of forced migration, the present lives of displaced people are emphasized. Especially the attitudes from the host communities, the policy environment that displaced people are part of, and their livelihood opportunities are the focus of regard. 'Territoriality' and 'reterritorialization' of the relationship between people and places are discussed as tools to analyse the local perspective of forced migration in general and the strategies of internally displaced persons and their hosts in Sri Lanka in particular.     

Local Firms and Global Reach: Business Air Travel and the Irish Software Cluster

We study the external linkages of clusters through a typology of forms of temporary proximity (from foreign business meetings to co-located projects). We suggest that here business air travel and information and communication technologies have given significant advantages to small firms. We investigate these arguments through a case study of the Irish software industry in Dublin. Comparing indigenous and multinational corporation (MNC) firms confirms that indigenous firms are as travel intensive as MNCs but are linked to fewer destinations. We conclude that air travel enables small firms to go global without the support of collective cluster institutions.     

Innovation,knowledge and relations – on the role of clusters for firms’ innovativeness

ABSTRACT

For more than two decades, theories on regional clusters have inspired economic and structural policies at the European, national and regional levels. Based on the assumption that clusters generate innovation, policy-makers at all levels of governance have adopted instruments and mechanisms to stimulate, resource and sustain clusters. Despite the considerable attention paid to the clustering phenomenon, empirical evidence on to what extent firms’ innovation activities benefit from operating in clusters is scarce and inconclusive. This paper contributes to the micro-foundation of clustering effects by examining the characteristics and activities of cluster firms in relation to their innovativeness. Bridging innovation, management and cluster theories, it is argued that structural and relational embeddedness, relational capital and absorptive capacity influence clustered firms' innovativeness. Partial least-squares structural equation modelling of data from 104 firms in two software and information technology service sector clusters reveals that firms’ structural embeddedness (i.e. frequency of interactions) in clusters and external networks facilitates innovation cooperation. Firms’ absorptive capacity reinforces this positive effect of cluster-internal interactions on innovation cooperation. Results also suggest a substitution effect of trust as relational control mechanisms for formal control mechanisms within the cluster. However, the study finds no significant impact of firms’ innovation cooperation within the cluster (i.e. relational embeddedness) on their innovation success.     

When Firms Take the Lead in Facilitating Clusters

This paper focuses on the role of lead firms and their efforts to facilitate the development of clusters. Several clusters are known for the location of the lead firms that create and shape them, for example, by increasing their skill base, attracting suppliers and creating entrepreneurial activity. However, the literature suffers from insufficient dialogue on the role of lead firms as facilitators of clusters and on how the developmental differences in clusters affect the facilitation performed, and thus the benefits delivered, by lead firms. A key question then is how does the facilitation by lead firms differ in a top-down cluster from that in a bottom-up cluster? The paper is based on a comparative case study investigating the facilitating role of a lead firm within two clusters: Medicon Valley (top-down) and Mechatronics Cluster Denmark (bottom-up). The main conclusion reached is that lead firms in top-down clusters and in bottom-up clusters contribute with quite similar and overlapping cluster benefits, but the way in which these benefits are delivered differs greatly.     

不同类型产业集群发展中地方政府行为的比较研究

产业集群是当今地方政府发展本地经济的主要政策方向之一。本研究首先从理论上探讨地方政府在经济发展和产业集群中行为动机和特征,其次案例分析内生型的花都区狮岭镇皮革皮具产业集群和外生型的东莞市石龙镇电子信息产业集群发展不同阶段中地方政府的行为方式,然后对比发现两种类型产业集群中的地方政府行为方式与产业集群的形成过程和发展特征相协调,最后总结出不同类型产业集群在不同阶段地方政府行为方式的重点领域,以期为地方政府产业集群政策的制定提供参考。     

Internationalization intensity of clusters and their impact on firm internationalization: the case of Poland

Existing and dominant perspectives on determinants of firm internationalization have focused on the firm-specific and country-specific factors, paying less attention to the question ‘if and how can clusters foster internationalization of cluster firms’. To investigate this issue, we conducted the study focused on the Polish clusters. First, we conceptualize the impact of clusters on the internationalization of cluster firms by introducing the concepts of the propensity of internationalization and intensity of internationalization. Second, we assess the internationalization intensity of clusters in Poland and check how cluster managers facilitated the internationalization of cluster firms. The results obtained show that clusters play an important role in neutralizing the liability of foreignness suffered by cluster entities. The findings confirm that the need of internationalization which is related to the internationalization propensity emerges over the time as a cluster matures and internationalization intensity is higher in case of more dense clusters. By combining meso- and microeconomic perspectives, this study offers a more holistic approach for studying internationalization processes.     

The Location and Concentration of Businesses in Britain: Business Clusters, Business Services, Market Coverage and Local Economic Development

An important debate has recently developed around the significance of business clusters for the development of the economy. This paper assesses the extent to which concentrated clusters of businesses exist in Britain, using the fine spatial mesh of postcode districts. It identifies the major clusters using a development of the methodology to define local labour market areas. The paper demonstrates the high degree of localization and uneven development of businesses in Britain. It also shows that business service firms are even more highly localized and clustered than other businesses. Moreover, the larger the business centre, the more localized and clustered the firms. The pattern suggests that there is a strong influence of increasing returns of scale, and that, as well as local clusters, much of the British economy is covered by one metacluster. Implications from these results are drawn for the likely future development of the economy, the location of business service suppliers in order to develop their market coverage, and local economic development policy.     

权力集中化、生产片断化与全球价值链下本土产业的升级

全球领先企业的权力集中化和生产的片断化导致价值分配的非均衡,并进一步加剧了全球生产网络中权力结构的不对称。本文提出全球价值链上的权力是一种建立在战略资源基础上的不对称的话语权,并归纳了八种基本的市场权力形式。通过对全球十大工业制成品及服务业的市场份额分析,发现技术能力和品牌能力是全球领先企业市场权力集中的主要根源,也是决定全球价值链上价值分配的决定性因素。嵌入全球价值链有利于发展中国家的本土企业迅速提高生产能力、接近全球市场和技术通道,但是从生产能力到创新能力的升级过程并非自动发生;全球价值链生产片断化带来创新过程的垂直分离和重新整合,发展中国家产业升级的关键在于本土企业的吸收能力和学习速度。     

Re-presentar the religious: nation,community and identity in museums 1

This paper examines the roles that museums play as ‘unofficially sacred’ places, underscoring or challenging the religious life of a people and ‘nation’. It focuses on three key questions: (1) Do sub-national and transnational religious formations pose a challenge to or present opportunities for nation-building strategies, and what part do museums play in this struggle? (2) In what ways do re-presentations of religion in museums contest or reinforce religious community and identity? and (3) What challenges do museum displays pose to the understanding of religious meanings? This paper explores these three key questions about the intersection of religion with politics and ideologies, social relations, and cultural interpretations and transformations using an in-depth case study of an exhibition on the Jewish community in Singapore.     

Building global knowledge pipelines: The role of temporary clusters

Business people and professionals come together regularly at trade fairs, exhibitions, conventions, congresses, and conferences. Here, their latest and most advanced findings, inventions and products are on display to be evaluated by customers and suppliers, as well as by peers and competitors. Participation in events like these helps firms to identify the current market frontier, take stock of relative competitive positions and form future plans. Such events exhibit many of the characteristics ascribed to permanent spatial clusters, albeit in a temporary and intensified form. These short-lived hotspots of intense knowledge exchange, network building and idea generation can thus be seen as temporary clusters. This paper compares temporary clusters with permanent clusters and other types of inter-firm interactions. If regular participation in temporary clusters can satisfy a firm's need to learn through interaction with suppliers, customers, peers and rivals, why is the phenomenon of permanent spatial clustering of similar and related economic activity so pervasive? The answer, it is claimed, lies in the restrictions imposed upon economic activity when knowledge and ideas are transformed into valuable products and services. The paper sheds new light on how interaction among firms in current clusters coincides with knowledge-intensive pipelines between firms in different regions or clusters. In doing so, it offers a novel way of understanding how inter-firm knowledge relationships are organized spatially and temporally.     

Marketplaces and Morality in Papua New Guinea: Place,Personhood and Exchange

In Papua New Guinea (PNG) more rural people, and especially rural women, earn cash from selling in marketplaces than from any other source. PNG's marketplaces are critical for food security, and for the redistribution of wealth. They are also important meeting places where people gather to see friends, hear the latest news, attend court cases, play cards and be entertained. This introduction to this special issue on ‘Marketplaces and Morality in Papua New Guinea’ reviews the history of PNG marketplaces and their contemporary forms. It charts their transformation from introduced colonial spaces into dynamic Melanesian places, which, as places to buy, sell and socialise, have become pervasive institutions in the lives of both urban and rural Papua New Guineans, and places where people interact with both known and unknown others. From this, marketplaces emerge as important spaces of moral evaluation and contestation in relation to what constitutes morally acceptable exchange and what practices are acceptable in these places. The paper demonstrates that exchange in the marketplace should not be reduced to commodity transactions, and questions assumptions about the types of people marketplaces create. It argues that the country's marketplaces are productive sites to consider ideas of exchange, social relations and social personhood, and that there is a critical need to understand the concrete details of what takes place in contemporary marketplaces.     

What is the Alternative? Youth,Entrepreneurship and the Developmental State in Urban Ethiopia

This article investigates the implementation of small‐scale entrepreneurship programmes in inner‐city Addis Ababa. Drawing on eighteen months of ethnographic fieldwork, it discusses the failure of these programmes to open up opportunities for social improvement for young people. It also analyses how young people confronted with this failure suggest ways of conceptualizing ‘alternatives’ to established development concepts of poverty reduction, such as microfinance and small‐scale entrepreneurship. In doing this, the author does not pretend either to offer a grand solution or to invent a brand new developmental concept. Rather, the aim is to provide a critical commentary on the reasons why some of the current academic debate on alternatives to neoliberalism have, de facto, amounted to an endorsement Ethiopia's political authoritarianism.     

From Clusters to Platform Policies in Regional Development

This short briefing paper addresses the next stage in the evolution of regional development policy. It is clear that the cluster idea has held sway in this field for some 20 years. By now, practitioners and academics are widely sceptical of policy capabilities to create let alone build clusters. Recessionary times make this more difficult. Moreover, where some recent success can be seen, it is associated with command economies such as China where normal market and democratic barriers to large public investments in such measures are absent. Nevertheless, clusters exist in many places and there is evidence, displayed in this paper, that in some regions they have mutated into multi-cluster platforms. Now, as regions seek to rebalance, platform policies are evolving and being implemented. This paper shows how this is in part a response to “Grand Challenges” and the emergence of “challenge-driven” innovation.     

Cluster Dynamics: New Evidence and Projections for Computing Services in Great Britain*

Abstract. This paper tests some of the main hypotheses about the importance of horizontal clusters for the growth of employment in small firms using data from Computing Services in Great Britain. In the main section of the paper, spatial econometric models are estimated controlling for supply‐ and demand‐side conditions to isolate the effect of initial cluster intensity. The paper then projects cluster development using the fitted model, showing how clusters are likely to emerge and intensify. One aspect of the paper is the existence of a de‐clustering mechanism due to congestion effects.     

The Effect of Hedonic Migration Decisions and Region-Specific Amenities on Industrial Location: Could Silicon Valley Be in South Dakota?

This paper analyzes the effect of hedonic migration decisions and regional amenities on industrial location. Labor-intensive firms bifurcate into companies that follow the workers completely to the most attractive places, and companies which engage in a trade-off between "following" and "compensation for disamenities." In the latter case, regional amenities induce three distinct location patterns: (a) a concentration of firms where the level of amenities is rapidly changing, (b) a gradual change of industrial composition at intermediate locations, and (c) a concentration of specific industries at the periphery of high-amenity areas. These patterns explain some of the controversial empirical findings about regional amenities and migration.