Projections of China's normative soft power

Fuelled by unparalleled recent development, China has by necessity been reaching outward in search of foreign resources and international recognition. The three books reviewed in this essay all speak to China's spectacular global ascendency of the past two decades—and to the political consequences and international reactions that have followed. What unites these three volumes—Tongdong Bai's China: The Political Philosophy of the Middle Kingdom (2012), Peter Nolan's Is China Buying the World? (2012) and William Callahan and Elena Barabantseva's edited volume, China Orders the World: Normative Soft Power and Foreign Policy (2011)—is their focus on the uniquely Chinese norms that now underpin China's soft power in the twenty-first century. How will China go about ordering the world and will it succeed? The answers to these questions, as these authors demonstrate, may have less to do with China's present than with its ancient past.     

The disjunction of image and word in US and Chinese soft power projection

This article compares US and Chinese national soft power strategies, using the cases of the US Shared Values Initiative for the Middle East in the aftermath of 9–11 and the present operation of Chinese Confucius Institutes in the US. Comparing these two national programs, I describe a consistent disjunction between visual image and spoken word for each. Regardless of variations in national approaches to soft power, this disconnect between seeing and talking is a limitation of soft power as a cultural tool of diplomatic communication. First, public diplomats’ unexamined folk theories about culture’s instrumental role in messaging emphasize spectacle in ways inimical to reciprocal engagement. Second, as a cultural policy of display, soft power image projection discourages opportunities for inter-cultural dialogue. Third, government-sponsored national image management and branding are often controversial elsewhere, in the process touching off boundary-patrolling public debates instead of helping to build international relationships.     

中国文化现代化与东亚合作

本文尝试将中国文化现代化与东亚合作议题结合起来进行整体性思考,以探讨区域文化传统的传承、大众文化与文化产业合作以及有益于共同利益的、面向未来的"文化共同体"建构。首先,提出了观察和思考中国文化现代化路径的三个维度:民族本源、地区基础和全球视野。其次,梳理了东亚文化传统的同质性内容和共同演进逻辑,讨论了以东亚文化传统为基石构建面向未来的"文化共同体"的可能性。其三,以全球范围内的文化"同质化"趋势为背景,提出应立足东亚三国文化产业领域的既有优势、合作基础和共同市场,构造一条成熟有序的大众文化生产与传播"链条"。     

China's Emergence and Impact on Technology in East Asia: The Case of Machinebuilding

Two Taiwan-based economists estimate the technology content of exports by the machinebuilding industry of the East Asia region during 2004-2008, using comparative analysis to clarify changes in the relative competitiveness of four East Asian nations (China, Japan, South Korea, and Taiwan) accompanying the formation of a regional trading bloc and production networks. In particular, they examine the technology content of these countries' machinebuilding sub-industries' exports within the Southeast Asian market (documenting the rise of the machinebuilding industry in China) as well as the penetration of Japanese, South Korean, and Taiwanese sub-industries into China's market. The results point to areas of emerging competition among China, South Korea, Japan, and Taiwan for East Asian markets, which can only be expected to intensify in the future. Journal of Economic Literature, Classification Numbers: F14, F15, F36, O14, P23. 7 tables, 36 references.     

China's New Generation of Leaders and Regional Challenges in East Asia

A pair of Hong Kong and U.S. specialists on China examines the dynamic international environment China's new leadership now faces, focusing on East Asia. They first examine the complex balance the leadership seeks to strike between: (1) China's projection of increasing economic, military, and political power internationally; (2) the primary domestic goals of economic growth and stability; and (3) rising public awareness, demand for information access, and (in some quarters) nationalism among the Chinese people. The authors then proceed, in successive sections of the paper, to assess in greater detail China's international and regional security environment, Sino-American relations, China's relations with its East Asian neighbors, and the complex interconnections between the country's domestic and foreign policy. They conclude that Sino-American relations will continue to be pivotal to Beijing's foreign relations in general and its relations with countries in the East Asian region more specifically.     

The China Museum Boom: soft power and cultural nationalism

ABSTRACT

We document major changes in museum supply in China between 1996 and 2015. These years have seen the opening of many small, low budget and locally managed museums; an increase in the average size and expenditure of all museums; and significant investments in a few large and centrally managed superstar museums. Chinese people have access to larger and better museums and pay lower admission fees. Regional inequalities in museum growth are smaller than inequalities in GDP growth. We relate these findings with the small literature on Chinese museums and specifically the notions of soft power and cultural nationalism.