佛教寺庙旅游者类型研究——基于观察法的实证分析

佛教寺庙旅游者类型研究是宗教旅游市场开发与管理的基础。本文选取湖南衡阳雁峰寺为实证景区,研究了佛教寺庙旅游者类型。通过观察法收集了204名寺庙旅游者样本数据,聚类分析结果表明寺庙旅游者可以分为5种类型,分别命名为虔诚香客、开光客、许愿香客、许愿游客和观光游客。本文分析了5种不同类型旅游者在寺庙内的旅游行为特征,并绘制了“佛教寺庙旅游者分类轴”。不同类型的寺庙旅游者分别位于该轴的不同位置,并可能沿着轴从行为特征的世俗端向神圣端转化。     

Wanderers in the shadow of the sacred myth: pilgrims in the 21st century

Drawing on qualitative interviews with people journeying to Santiago de Compostela in Spain, this paper examines contemporary forms of pilgrimage. The journeys are found to encompass elements of both pilgrimage and tourism, blending the sacred and the profane. Contemporary pilgrimage to Santiago de Compostela is shown to be an expression of new forms of spirituality, as well as reflecting the global increase in tourism, rather than as a revival of a traditional religious practice. At one level, the sacred meaning of Santiago de Compostela is thus shifting. A sense of the historical sacredness of the Way persists, however, and this is as an important backdrop for the understanding and experience of the contemporary pilgrim.     

Pilgrimage and tourism: Cathedral visiting in contemporary England

Abstract

This paper examines the role of cathedral visiting in contemporary England. It highlights the importance of cathedrals to the tourism economy and also considers the issue of the commercialisation of heritage within cathedrals and the difficulties posed for cathedral authorities in contrasting perceptions of visitors as tourists and pilgrims. The issue of pilgrimage is examined through the results of a survey of the experiences and attitudes of eight hundred visitors to four English cathedrals. It is suggested that the tension between tourism and pilgrimage is not as great as might be expected and that experience of visiting a cathedral can engender a sense of pilgrimage in the tourist     

Regionalökonomische Bedeutung kleiner Wallfahrtsorte

Today pilgrimage is experiencing an increasing interest, although motives are notable changing. Sites along pilgrim routes normally profit in an economically way. But until today regional economic effects of even very small pilgrimage sites are underexplored. Therefore economic impulses of the pilgrimage site in Biberbach (Bavaria) were identified using interviews and calculations. According to that the 10,000 visitors per year generate nearly 30,000 € gross turnover and 0.5 jobs. So even small pilgrimage sites can obviously produce a notable increase of local EVA.     

Assessment of Visitor Management at the Archaeological Site of Umm Qais: Condition and Problems

Abstract

Umm Qais is one of the most significant archaeological tourist attractions in Jordan besides Petra and Jerash. It is also popular with locals due to its rich diversity of natural history features and landscapes. However, there has been no detailed study of approaches to visitor management at the site. This paper investigates the visitor management pressures on the site of Umm Qais, seeking to develop an understanding of the approaches that direct the process of visitor management in an archaeological site. The specific objective of this study is to identify and analyse the current visitor management measures and tools at the site. It explores issues of hard and soft visitor management through monitoring, visitor guidance, and interpretation. The study has been conducted as a qualitative case study, and its results are based on direct personal observation and discussions with the personnel that have been conducted on-site by the Jordanian authors.

Despite the visitor management applied approaches, results reveal important and continuing challenges for Umm Qais due to limited visitor monitoring, weak information, and poor restriction measures. Based on the findings of the study, some recommendations are made in order to permit the local heritage managers to develop the site and its visitor management appropriately. This is an essential process in aiding this potential World Heritage Site to update approaches and adapt to the changing circumstances related to the visitor needs for the site. This will contribute to heritage and tourism literature and practice by enhancing the knowledge of visitor management at a national level.     

Making an Edgier Interpretation of the Gold Rushes: Contrasting Perspectives from Australia and New Zealand

This article examines the interaction between changing interpretations of history and visitor interpretation provided at heritage tourist sites. Generally, the literature distinguishes between history (which is seen as objective and fixed) and heritage interpretation (which is characterised as biased, selective and serving parochial interests). It is argued that history is actually far more dynamic and subjective and that this requires an ongoing revision of interpretation for visitors as historical interpretations change. To illustrate these processes, Goodman's concept of a new ‘edgier history of Gold’ is applied to interpretation at Sovereign Hill and the Mount Alexander Diggings in Australia and the Central Otago Heritage Trail in New Zealand.     

Constructing the Climb: Visitor Decision‐making at Uluru

Uluru‐Kata Tjuta National Park in Australia's Northern Territory continues to be a contested site, as half of its 400 000 visitors continue to climb Uluru each year against the wishes of the Traditional Aboriginal Owners, the Anangu. Since being opened to tourism in the 1950s, Uluru has come to symbolise the ‘heart’ of the Australian nation. The influx of tourists also marked the beginning of contestations over control and access to this site between settler Australians, who wished to photograph and climb it, and the Anangu, to whom it is sacred. That visitors still climb Uluru could be seen as evidence that this site continues to symbolise a split between settler and Aboriginal Australian concepts of place and appropriate actions in relation to Uluru. To explore whether the continued climbing of Uluru was indeed evidence of an irreconcilable ‘clash’ of cultures, a survey of visitors to Uluru and interviews with both tourist operators and National Park staff were undertaken regarding visitor decision‐making processes. This research found that rather than entrenched, fixed perspectives on the issue of the Climb, both non‐Aboriginal visitors and tour operators showed an openness to the Anangu view of Uluru and their wish that it not be climbed. It also indicated, however, the importance of tourism and other media in conveying the Anangu view to visitors before they arrived at the site of the Climb itself, a point considered to be ‘too late’ by many visitors. These findings suggest the potential for change in the actions of many visitors in regard to the Climb through a more proactive representation of the wishes of the Anangu to visitors before they reach Uluru.     

Pilgrim routes as contested spaces in Norway

Abstract

Many of today’s pilgrim routes are not only conceived of as religious thoroughfares. They are also seen as historical and cultural routes and are embraced by heritage polices and the tourism industry. It follows from this that contemporary pilgrim routes are endowed with many meanings and expectations, both in the public and private spheres. While much research has focused its attention on the diversity of motives, experiences and symbolic meaning processes among those who embark on journeys along pilgrim routes, less attention has been paid to the varieties of stakeholders involved. By exploring how different types of stakeholders engage with a recently reinvented pilgrim route in Norway, it is shown how this route represents a contested space. Among various stakeholders involved in the development and the management of the pilgrimage, as well as stakeholders who take an interest in the material and symbolic benefits one could possibly draw from it, there are disagreements on what kind of heritage pilgrimage should represent. The differing approaches are basically represented by those who want to promote religious motivations, traditionalist outdoor recreation interests and stakeholders who primarily want to develop and market the pilgrim route in a touristic context. While distinctions between categories such as pilgrims and tourists, or vacationers and religious travellers, are becoming more and more blurred, opposing and partly intersecting discourses among stakeholders tend in this case to result in the upholding of these kinds of distinctions. This implies that travellers along pilgrim route are not left to themselves with their experiences and practices. While some stakeholders take an interest in what pilgrims are doing, in the sense that they want to profit from it, others are concerned about questions of whom a pilgrim is and for whom a pilgrim route is for.     

国外旅游目的地游客管理研究进展

作为当前国外旅游研究领域的前沿热点问题之一,旅游目的地游客管理(Visitor Management)是一种以游客为中心的新型旅游管理模式。在对国外游客管理方面的文献进行搜集和整理的基础上,文章从游客需求和偏好研究,游客容量管理,游客行为管理,游客体验管理,游客安全管理以及游客冲击管理等6个方面分析了近年来国外游客管理的研究脉络和研究进展情况,并且指出了其研究的薄弱环节。并对国外游客管理的研究进展进行了系统综述,以期为国内旅游目的地游客管理的理论与实践提供借鉴和参考。     

价值共创:景区游客管理理念转向及创新路径

在可持续发展思潮的影响下,游客管理重新成为研究的热点。国内外景区游客管理理论先后出现了"以环境保护为导向"和"以游客为中心"两种重要思想,但二者均忽视了游客在自我管理中的能动性及其对景区可持续发展的重要意义,因而削弱了二者的实践价值。价值共创理论作为强调企业和消费者基于价值互动的新理论,为重新审视和创新景区游客管理理念提供了新路径。在价值共创式游客管理框架模型中,景区游客的偏好管理、容量管理、体验管理和行为管理等界面,构成了价值共创式游客管理理念模型的四大板块。景区为游客搭建对话与互动的平台,并构建个性化体验环境,推动四大板块的管理创新与联动,从而实现生态价值、体验价值和经济价值的最大化。     

Romanian Monasteries: Signs of Tourist Attraction and Self-Discovery

Besides Dracula, Ceau?escu, and Nadia Com?neci, monasteries constitute a permanent Romanian brand, inextricably linked in every foreign visitor's mind to Romanianness. Specific to Moldavia and Bucovina—the Eastern and Northern parts of Romania—these monasteries have attracted visitors for the past 500 years. The person visiting a sacred site is transformed from being merely a tourist into a pilgrim. The painting “The Ladder towards Heaven” at the Pâng?ra?i Monastery, for example, highlights the importance of the mental and physical involvement of the tourist-pilgrim as an interactive participant in the process of self-discovery.     

Sami Tourism and the Signposting of Spirituality. The Case of Sami Tour: a Spiritual Entrepreneur in the Contemporary Experience Economy

Abstract

The tourism industry provides an important insight into cultural heritage production and marketing. Therefore, it is also important to look at what elements and components are selected to represent a chosen culture in the context of tourism, where some cultural elements are placed at the forefront while others are silenced. There is an increasing tendency to highlight religious symbols and conceptions in the marketing of a tourist destination and many major tourist sites have developed largely as a result of their connections to sacred people, places and events. One of these sites is analysed, namely the location Sápmi as it is marketed on the tourism web portal www.samitour.no, where New Age spirituality in conjunction with local indigenous traditions are highlighted to promote Sápmi as a tourist site. The focus is on the signposting of religious symbols as a resource in a tourism context and the challenges connected with the merger of spiritual and commercial values.     

Geographies of religion and spirituality: pilgrimage beyond the ‘officially’ sacred

Abstract

The papers in this special issue, Geographies of Religion and Spirituality: Pilgrimage beyond the ‘Officially Sacred,’ are placed in the context of a comprehensive theoretical overview of the role that the sacred plays in shaping, conducting, controlling, and contesting pilgrimage. As scholarship examining the lived experiences of travelers has demonstrated, pilgrimages need not necessarily be religious in nature, nor be officially sanctioned. Rather, if pilgrimages are perceived as ‘hyper-meaningful’ by the practitioner, the authors in this special issue argue that a common denominator of all of these journeys is the perception of sacredness—a quality that is opposed to profane, everyday life. Separating the social category of ‘religion’ from the ‘sacred,’ these articles employ an interdisciplinary approach to theorize sacredness, its variability, and the ways in which it is officially recognized or condemned. Thus, the authors pay particular attention to the authorizing processes that religious and temporal power centers employ to either promote, co-opt, or stave off, such popular manifestations of devotion, focusing on three ways: through tradition, text or institutionalized norms. Referencing examples from across the globe, and linking them to the varied contributions in this special issue, this introduction complexifies the ways in which pilgrims, central authorities, locals and other stakeholders on the ground appropriate, negotiate, shape, contest, or circumvent the powerful forces of the sacred. Delving ‘beyond the officially sacred,’ this collective examination of pilgrimages, both well-established and new; religious and secular; authorized and not; the contributions to this special issue, as well as this Introduction, examines the interplay of a transcendent sacred for pilgrims and tourists so as to provide a blueprint for how work in the geography of religion and the fields of pilgrimage and religious tourism may move forward.     

Visitor Management,the Development of Sustainable Cultural Tourism and Local Community Participation at Chogha Zanbil,Iran

Abstract

Chogha Zanbil, an Elamite ziggurat and UNESCO World Heritage Site in Iran, has considerable potential as a cultural tourism destination but currently it receives a surprisingly small number of visitors. The site has seen a successful international conservation project over the past decade: now it needs a complete heritage strategy, which will give sufficient weight to developing sustainable tourism in a way that ensures the site's conservation, as well as its effective presentation to the public. This paper combines existing approaches to sustainable cultural development with primary research in Iran, including interviews with different stakeholders. It uses the Chogha Zanbil case study to suggest how visitor management strategies and cultural tourism can equip a site with the necessary tools to receive visitors and manage their impact while generating revenue for the site's maintenance and preservation. It also highlights the importance of local community participation in this process and provides examples of how local villagers can participate in, and benefit from, the development of sustainable cultural tourism at Chogha Zanbil.     

旅游目的地游客忠诚机制模式构建

本文从分析顾客忠诚的内涵入手,在参照前人有关研究的基础上,构建出一种旅游目的地游客忠诚机制模式。在此模式中,笔者将旅游地生命周期、旅游地市场开发导向程度、旅游地休闲度假旅游产品比重、旅游地感知距离设为4个关键变量。通过对这4个关键变量的分析,笔者认为那些短途的,以市场开发为导向,以休闲度假旅游产品为主的旅游目的地,形成游客忠诚有较大的可能性。最后,针对性地提出了旅游目的地游客忠诚管理策略。     

景区游客游憩行为计算机仿真模型

本文针对我国重点景区在“十一”黄金周以及“五一”等小长假期间持续出现客流高峰而导致的游客游憩质量下降、游憩安全以及景区环境资源可持续利用等问题,从景区游客游憩行为出发,以基于Agent的RepastSimphony建模框架与地理信息系统ArcGISShape数据模型为元模型,建立了可动态模拟景区游客时空分布的游客行为仿真模型。以颐和园景区长廊游览区为研究对象,基于“五一”小长假现场观测与跟踪数据对模型进行了校核与验证,对实验输出数据所反映的客流时空分布进行了分析,并对其在景区管理的实际应用进行了讨论。     

The Hindu nationalist reinterpretation of pilgrimage in India: the limits of Yatra politics

ABSTRACT. Victor Turner's anthropological reading of pilgrimages in terms of communitas is of utmost relevance in the case of Hinduism: indeed, Hindu pilgrimages produce a relative and temporal obliteration of social cleavages – particularly caste divisions – allowing the emergence of a sense of group belonging. Moreover, the geography of pilgrimage sites maps out the sacred land, marking the area of extension of Hindu civilisation in space. Hindu nationalists have tried to exploit this particular alchemy to offer an ethnic definition of the nation (and its territory) and thereby gather a following by lending some of their demonstrations the appearance of a pilgrimage. This approach asserted itself in the early 1980s thanks to the Ekatmata Yatra (Unity March) in 1983, and was confirmed in 1990 during the Rath Yatra (Chariot festival). Nevertheless, the instrumentalist interpretation of such movements comes up against an issue that is already at the core of subaltern studies' historiography, i.e. that masses do not always mobilise for the reasons put forth by political leaders. More specifically, if women march massively in the streets during these Yatra pilgrimages, it is both because they feel concerned by the reason for demonstrations and because these demonstrations have legitimised their entry into the public space, which still remains relatively closed to them.     

Sightseeing in the mansions of the dead

This paper looks at a type of tourism visit which inhabits an ambiguous and relatively unmapped territory of meaning, crossing boundaries between the conceptual domains of pilgrimage, commemoration and pleasure-seeking. These visits and activities have developed in response to traumatic histories, and also reflect the growth of secular forms of spiritual experience, in which the pursuit of revelation is personal rather than hierophantic. Sites of Holocaust memorialization raise questions of memory and forgetting, guilt and redemption, meaning and ownership, with particularly acute force. However, even these most consecrated and highly cathected sites are experienced through the mediation of mimetic forms and processes of representation which significantly re-order testimony and evidence. Furthermore, the grounding of collective memory in sacralized locations and structures tends towards the distancing, externalizing and disarming of traumatic memory. Under these conditions, visitor motivations and experiences are polysemic: fractured, ambivalent, unstable, and resistant to paradigms of either the sacred or the profane.     

旅游网站信息搜寻对旅游者行为决策影响的评价分析

随着互联网的普及和旅游电子商务的发展,旅游网站信息搜寻行为已成为旅游者行为决策研究的重要内容。本文通过对来张家界市旅游游客的实证调查,研究张家界市旅游者信息搜寻的特征和偏好,并进一步采用因子分析法分析了旅游网站信息搜寻对旅游者行为决策的影响。研究发现:张家界市游客对旅游网站的信息搜寻与年龄、职业、知识层次等因素相关;年轻、学历较高的游客访问率更高,而且对网站的依赖程度更大;网络已经成为游客获取旅游信息最重要的渠道;在网络旅游信息有效传播的方式中,百度,Google,综合性门户网站和专门旅游网站优势明显。