旅行社管理中的品牌化经营战略

随着我国旅游行业的进一步发展,旅行社的市场发展也愈加的蓬勃,从实际出发加强旅行社的管理,对我国的旅游业的进一步发展也有着积极意义。实际的管理过程中,最为重要的就是树立良好的品牌,这样就比较有利于品牌经营战略发展目标的实现。基于此,本文主要就我国在旅行社管理中的品牌化经营战略的重要性以及存在的问题加以分析,然后结合实际对旅行社管理的品牌化经营战略的发展策略进行详细探究,希望能通过此次理论研究,对旅行社的管理发展有所裨益。     

重庆大型旅行社经营模式创新研究

正如许多学者和业内人士所注意的那样,与我国旅行社市场结构变迁过程相伴而生的是我国旅行社业的发展渐入困境,现行旅行社经营体系暴露出越来越多的问题。一、重庆大型旅行社经营模式概念(一)旅行社经营模式概念旅行社经营模式是指在经营过程中,采取的管理方式和进行的业务结构调整,组织结构的设置和旅行社规模的选择等一系列与旅行社经营活动有关的经营管理方式和方法。     

重庆大型旅行社经营模式创新研究

<正>正如许多学者和业内人士所注意的那样,与我国旅行社市场结构变迁过程相伴而生的是我国旅行社业的发展渐入困境,现行旅行社经营体系暴露出越来越多的问题。一、重庆大型旅行社经营模式概念(一)旅行社经营模式概念旅行社经营模式是指在经营过程中,采取的管理方式和进行的业务结构调整,组织结构的设置和旅行社规模的选择等一系列与旅行社经营活动有关的经营管理方式和方法。     

谈旅行社与旅游购物商店之间的协作关系

全文从旅行社与旅游购物商店之间外部经济效应的存在导出他们之间建立协作关系的必要性,从目前我国旅游购物的现状导出他们之间建立协作关系的迫切性;最后提出旅行社与旅游购物商店之间建立规范合理的协作关系的方法,以加强对旅游购品行业的管理,保证旅游者和旅行社的正当权益。     

我国旅行社立法的回顾与前瞻

本文回顾了我国旅行社的立法历程,全面评价了1985年《旅行社管理暂行条例》和1996年《旅行社管理条例》在我国旅游业发展中发挥的重要作用,分析了2009年新颁布的《旅行社条例》较前两个法规在立法上取得的突破。本文在此基础上提出并讨论了今后我国旅行社立法工作中必须加以足够重视并妥善解决的三个方面问题。     

旅游产业市场结构分析

本文从产业组织的角度,对W市旅行社行业的市场集中度、产品差别程度和进入退出壁垒三个方面进行了分析,得出了W市的旅行社业的强竞争、弱垄断的竞争型市场结构。一、研究内容产业的市场结构是指企业市场关系的特征,其实质就是市场竞争与垄断的关系。产业市场结构的判断依据有三个方面:本行业内企业数量及相对规模;各企业生产的产品差异化程度;进入、退出壁垒。分为完全竞争市场、垄断竞争市场、寡头垄断市     

旅行社战略联盟问题研究

战略联盟不失为增强我国旅行社整体竞争力的有效手段,本文就旅行社的战略联盟问题进行了探讨,提出组建战略联盟的必要性和主要形式。     

旅行社危机管理初探

危机管理是现代企业管理的重要课题,本文在现阶段旅游危机管理研究基础之上,分析新形势下旅行社危机发生的诱因和表现形式,阐明了旅行社企业加强危机管理的重要意义,并就旅行社危机的解决办法进行了初步的探讨分析,提出了旅行社危机的管理对策,以期帮助旅行社行业迎接新的发展机遇和挑战。     

旅行社经营管理存在的风险及管理对策

世界经济的发展和社会环境的复杂化,使旅行社经营管理面临越来越多的风险。分析了目前旅行社经营管理存在的主要风险,得出主要有财务、市场、安全、合同、金融和其他风险。研究了旅行社经营管理规避风险的主要对策,为加强旅行社经营管理提供了理论依据和决策参考。     

转型时期制约我国旅行社业市场绩效的原因探析——基于竞争有效性与所有权有效性双重视角

我国旅行社业整体绩效水平低下的深层原因是市场竞争失效和所有权结构失效导致旅行社企业无法有效地成长,实现规模化经营。因此,提升我国旅行社业整体绩效水平的根本是,变革旅行社业产业制度环境并同时推进旅行社业所有权结构改革,从而建立有效的竞争市场环境和有效的所有权结构。     

单团核算--旅行社有效经营的基础

针对目前旅行社采用批量核算的方法来核算营业成本的缺陷,本指出：在知识经济时代可靠技术的支持下,旅行社应该改用单团核算的方法;并介绍了单团核算的做法及其在经营管理、评价业绩方面的意义。     

少数民族地区旅游发展的战略联盟与网络构建——以广东连南瑶族自治县为例

本文根据战略联盟和战略网络理论,以广东连南瑶族自治县为例,探讨了少数民族地区旅游发展的战略联盟与网络构建。文章认为连南县旅游发展战略联盟应考虑旅游的前竞争联盟、后竞争联盟和竞争性联盟,在此基础上,构建连南县的旅游战略网络。     

More flexible,less coherent: NATO after Lisbon

At its 2010 Lisbon summit, the North Atlantic Treaty Organization (NATO) took significant steps towards becoming a modern alliance. In the face of a changing security environment and divergent strategic interests among 28 members, NATO adapted its strategic concept and reformed its way of formulating strategy. The new strategic concept advances conflict management as a core task for the alliance. In combination with a greater emphasis on developing partnerships, NATO conceptually strengthened its profile as a global security actor. The summit also reflected a new approach to formulating NATO strategy by providing the Secretary General Anders Fogh Rasmussen with a strong role in setting the strategic agenda. Indeed, he assumed a more supranational function rather than acting as a representative of all allies. But as the Libya operation demonstrates, NATO will struggle to maintain cohesion in an increasingly ‘polycentric’ alliance. While the focus on conflict management will make the alliance more flexible, it will also become a less coherent global security actor.     

循环经济思想与我国饭店能耗管理方式的转变

循环经济思想与饭店的能耗管理具有战略相融性。文章探讨了循环经济思想对我国饭店能耗管理的战略指导价值,分析了在这一思想指导下的饭店能耗管理范式以及运作原则。文章认为,在循环经济思想指导下的饭店能耗管理范式将在成长动力、竞争方式、污染治理方式和经营形态等四个方面发生改变。文章在指出传统饭店能耗管理方式的种种与循环经济思想背离的现象之后提出,饭店在能耗管理中贯彻循环经济思想应该注重从技术、管理和二者综合的方向上进行。     

Travel Blending: Whither Regulation?

Travel blending, as a form of travel demand management, has in recent times been celebrated by transport planners as a means of shaping travel behaviour without regulation. Accordingly, travel blending is said to overcome the problems of the state bureaucracy imposing its will upon the individual’s travel choices. In this paper we introduce a Foucauldian analysis to the field of transport in order to examine the assertions made by proponents of travel blending that they are not exercising power in the course of shaping travel behaviour. In particular, we use recent elaborations of Foucault’s work on governmentality to explore the ways in which the sites, subjects and objects of travel are discursively constituted within travel blending thereby enabling new ways of intervening upon the travelling subject. We suggest that a governmentality approach not only provides a fertile means of investigating transport but also reveals travel blending as a regulatory practice serving to structure the individual’s field of action.     

导游薪酬构成指标体系研究

导游薪酬制度是旅行社人力资源管理制度的核心。本文以旅行社人力资源的重要组成——专职导游为研究对象,分析了影响导游薪酬的要素,阐述了导游薪酬改革所依据的基本原则。并以此为基础,建立了一个导游薪酬指标体系。该指标体系的建立对于旅行社发挥对专职导游的激励与约束作用具有重要意义。     

Strategic management for visitor-oriented museums

Abstract: Strategic management is a familiar concept in for-profit organisations but is relatively new to museums. This paper presents and discusses a model of strategic management for visitor-oriented museums that aims to be more comprehensive than current approaches. It shows how museums can overcome the tension between the strategic demand to develop visitor-oriented museum services and the duties and social mandate of museums as public institutions that are defined by cultural policy—enabling access to cultural heritage, promoting broad cultural participation and providing informal education. Visitor-oriented strategic museum management is concerned with attracting a variety of visitors as well as the development of museum services that are appropriate to diverse museum audiences. The model presented here emphasises the comprehensive strategic management concept. Audience research and evaluation are shown to be valuable analytic and revision tools for strategic management in visitor-oriented museums.     

试论旅行社的危机管理

对旅行社的危机管理是一个重要而又陌生的课题。本通过对旅行社危机形式的分析,说明了旅行社危机的存在和对其进行科学管理的必要性,并提出了对旅行社进行危机管理的原则和措施。     

Going Global: Assessing Presidential Foreign Travel

Abstract

Since President Franklin Delano Roosevelt broke the “Ironclad Custom”—and especially following World War II—presidents have routinely traveled outside of the United States to visit other countries and meet foreign leaders and publics. Presidents are expected to engage in face-to-face diplomacy, but they must also be present and active in domestic politics. To balance these pressures, presidents need to be strategic and mindful of their limited political resources and the opportunities the political environment creates. How, then, do international and domestic political resources and opportunities affect the extent and frequency of foreign travel? To examine this question, we collected and analyzed a dataset of presidential foreign travel—number of trips, countries visited and days spent abroad—during the post-World War II period (1953–2016) and estimated the frequency of travel with a set of explanatory variables that capture U.S. foreign involvement as well as the domestic policy agenda and political incentives that affected presidents from Eisenhower to Obama. Our findings demonstrate that domestic policy and political incentives are strong determinants of presidential foreign travel.