新闻报道策划的创新性思考

为了适应经济竞争的需求,目前新闻报道策划已逐渐成为新闻媒体的系统工程,发挥了重大的作用。文章首先分析了新闻报道策划创新需遵循的原则,然后总结了新闻报道策划创新的一些重点。     

党报做活新闻报道的突破口

在媒体竞争日益激烈的新形势下,作为纸质媒体的党报也面临严峻的挑战。本文就如何正视存在的问题,找到党报做活新闻报道的突破口,创新报道形式,打造一支高素质的新闻队伍,不断提高舆论引导能力和水平,提高新闻宣传的影响力和感召力进行了论述,指出做好新闻报道工作已经成为各级党报研究的重要课题,也是党报发展壮大必须解决的现实问题。     

浅论经济新闻报道中存在的问题及改进思路

做好经济新闻报道对于贯彻党和国家有关经济方面的方针、政策,对于客观理性地分析世界经济局势、评判我国经济现状和走向、保持经济平稳较快发展、满足人民群众日益增长的信息需求都具有十分重要的意义。文章指出了长期以来我们在经济新闻报道方面存在的问题,并就这些问题提出了改进方法。     

媒体融合发展背景下党史宣传教育路径探究

媒体融合发展对新时代党史教育提出新要求。传统媒体与新兴媒体迭代融合传播要求党史宣传教育方式应具多样性,主流媒体与商业媒体集约融合传播要求党史宣传教育主体应具多元性,大众化媒体与专业性媒体融合传播要求党史宣传教育内容应具多重性、中央媒体和地方媒体互补融合传播要求党史宣传教育视野应具开拓性。媒体融合发展视阈下进行党史教育应遵循单向性与交互性相结合、把关性与多元性相结合、普及性与提高性相结合、全球视野与地方特色相结合的原则。新时代,应从完善党史教育互动交流机制、效果评价机制等方面拓展党史教育路径。     

试论广电媒体在重大突发事件中的舆论导向

广电媒体作为我国媒体行业中的主流媒体,对于我国传媒事业的发展有着重要的推动作用。坚持正确的舆论导向对于构建我国社会主义和谐社会而言意义非凡。本文从分析广电媒体舆论导向的重要性入手,重点分析其在应对重大突发性事件中坚持舆论导向的基本原则,并依据相关理论指导,与实践相结合,从具体实例中分析我国广电媒体在应对重大突发性事件时的表现与影响。     

新闻媒体人力资源管理现状与改革

人力资源管理的水平和效率是新闻媒体生存和发展的关键。近年来,伴随着我国新闻媒体企业化改革的不断深化、市场化运作模式的逐步形成,新闻媒体人力资源管理中存在的问题与漏洞逐渐显现出来,一定程度上影响了新闻媒体的正常运行,而且,上述问题的存在,造成了新闻报道中“负面报道”的现象与问题不断出现。这不但致使得媒体的新闻报道没有坚持“正确舆论导向”原则,偏离了党对新闻媒体的基本要求,也致使整个社会对新闻媒体形成了不良的印象。因此,我国新闻媒体人力资源管理改革势在必行。     

从新闻业发展论美国媒体与政党的关系

看一个国家媒体和政党之间的关系要从这个国家的新闻制度、国情以及新闻报道的例子出发进行分析。美国作为当今世界的大国,传媒实力相当强大,美国是如何发展传媒,美国的政党又与媒体之间有着怎样的关系呢?相信通过分析美国这样一个传媒大国的成功经验,找到适合自己的,值得借鉴的,对我国的新闻事业改革也会有很好的作用。     

略论热点报道中新闻媒体的合力作用

本文结合新闻热点报道中广泛运用新闻合力的实际,提出新闻报道合力是新闻报道发展的内在需要和外在受众群的客观要求。文章对新闻报道合力的主要方式和特点进行了深入分析,并对如何发挥好新闻报道的舍力作用,使媒体合作报道真正达到最佳的合力效果提出了建议。     

新闻报道语言对大学生受众双重性影响探究——以校园系列侵害案件为研究雏形

从2004年马加爵特大杀人案发生至今,我国校园侵害案件的发生呈上升趋势,并引起社会的广泛关注。社会各界在加强校园安保和心理疏导的同时,也开始对媒体铺天盖地的报道进行反思。对于媒介而言,校园突发性事件的新闻报道具有一定的特殊性——大多涉及未成年人这一敏感问题,因此传播者在新闻报道中易对大学生受众认知产生偏差。本文将针对传播接收端的群体受众所产生的正反馈和负反馈,研究现代传播媒介在报道校园侵害案件时,新闻报道语言使用上的特点及不足,从而对突发性新闻事件的新闻报道具有指导意义。     

我国区域经济地理学科的创新与发展

本文认为随着世界政治经济格局的深刻变化和世界经济一体化、区域集团化的飞速发展,区域经济地理学作为我国地理科学中的一门年轻学科,正处于深刻的变革之中。在新的21世纪中,学科发展面临着重大挑战,同时也面临着发展的重要机遇,要实现学科的创新与发展,关键在于如何深刻认识与处理学科发展面临的相关学科的挑战、继承与创新、理论与实践相结合等几个重大问题。最后,本文提出了区域经济地理学科的四个发展趋势。     

Public Problem Characterization,Policy Solution Generation,and Intra‐Agenda Connectivity

While policy agenda studies have extensively examined the interplays of various venues, one under‐explored area is the internal dynamics within an agenda venue. In this study, we focus on one of the important venues—news media—and investigate the inherent connections between how a public problem is characterized and how problem solutions are generated in media agenda setting. Drawing on agenda‐setting theories, we develop a typology to theorize the relationships between problem characterization and solution advocacy, and use a news dataset on climate change to empirically assess how issue characterization affects issue solution generation. Our logistic regressions demonstrate that the likelihoods of climate change policy solutions being proposed in the news are significantly influenced by how the media stories characterize the issue along four key attribute dimensions: issue image, scope, linkage, and narrative style. Key implications are discussed in the conclusion.     

Writing up the region: anchor firm dismantling and the construction of a perceived regional advantage in Swedish news media

This study investigates how geographic representations and regional industrial identity in news media are used to mobilize local/regional actors and to attract inward and outward investments by mediating and narrating stories of the recovery and rebirth of a region in distress – that is, how media contribute to economic development in or of the region. The study targets media attention covering the dismantling and relocation of two regionally embedded life science and likewise anchor firms: the Pharmacia and Upjohn merger in Uppsala in 1995 and the closure of AstraZeneca's operations in Lund in 2010. By drawing on the method of framing and content analysis of news articles derived from a public media database, the analysis show that: (a) geographic representation and associations are intensified in times of media turbulence; (b) news coverage follows two subsequent phases (an initial ‘crisis’ phase and a following more optimistic ‘recovery’ phase) and (c) news media (as intermediary actors and arenas) by communicating ideas of a shared regional industrial identity contribute to the construction of a ‘perceived regional advantage’ (as understood and communicated by news media). Thus, regional industrial identity-building and how the region is perceived by internal and external audiences are important for regional development.     

Destination image repair while combatting crises: tourism marketing in Africa

ABSTRACT

The current study analyzes the media strategies used by Sub-Saharan African (SSA) countries to repair their destination image during and after crisis, and attract international tourism. There has been to date a dearth of academic studies that looked at the marketing and branding of destinations in SSA. The few studies that have appeared on this topic focused primarily on a single case study, rather than examining various models and theories that belong to the field of image repair. We, therefore, sought to analyze a variety of case studies to look for common strategies among SSA nations. The conceptual framework used in this research was the ‘multi-step model for altering place image.’ The study was based on qualitative content analyses of news reports, press interviews, campaigns and other marketing initiatives. These items were located in three sources between the years 2008 and 2015: official websites and social media pages of the national tourism boards of SSA countries, news, reports about African countries published in three main international media outlets and reports in a global tourism news website.The study's conclusions show that SSA marketers and policy-makers used three groups of strategies to promote their destinations during and after tourism crises: (1) source-focused strategies (media cooperation and media relations, physical/economic threats and media blockage, and internet use as an alternative source), (2) message-focused strategies (ignoring the crisis, negative image acknowledgement, scale of crisis reduction, counter-message delivery, association with well-known brands and celebrities, tackling the crisis and the spin of liabilities into assets), and (3) audience-focused strategies (patriotism and personal/national heritage, and target audience change). We discovered that despite the differences among the countries, marketers in this area have adopted similar strategies to combat crises in order to repair destination images.     

浅议西部地方党报的创新发展

本文从当前我国西部地方党报发展的现状入手,分析西部地方党报在新时期发展过程中所面临的诸多困难和挑战,提出创新是西部地方党报摆脱困境,实现自我生存和发展的主要任务,并从办报理念、转变观念、新闻策划、版面改革、管理模式,以及向内地先进报业集团学习、加强队伍建设等方面进行了深入探讨,认为唯有不断创新,我国西部地方党报才能有一片广阔的发展天地。     

对开拓青海报业市场的几点思考

由于青海省经济相对落后等多方面的原因,青海报业尚未进入产业化运作,无论是管理体制方面,还是经营机制方面,均存在一定的问题。市场化运作是青海报业发展的长远之计。报业要发展,就要突破传统的思维方式,开扩眼界,寻找新的经济增长点,扩大多种经营范围,采取切实可行的措施和办法,以适应市场竞争的需要。     

浅谈新闻媒体在构建和谐社会中的作用

构建和谐社会,新闻媒体肩负着重要的职责。做好构建和谐社会的舆论宣传工作,新闻媒体必须进一步挖掘潜能,提高宣传质量和舆论引导水平,更好地为构建和谐社会提供强大的舆论支持。     

‘Local Repercussions’: the Impact of Staff ‘Bias’ and Market ‘Sensitivity’ on Reuters Coverage of the Arab-Israeli Conflict, 1967–73

The importance of international communication and media to the study of international relations has long been recognised. This paper focuses on coverage of the Arab-Israeli conflict in the late 1960s and early 1970s by the Reuters news agency, one of the most important international providers of news. The voluminous academic discussion of international media coverage of that conflict has related primarily to exploration of news content. This article breaks new ground by evaluating through archival documentation some organisational, commercial, and editorial aspects involved in the actual process of news production. It studies the efforts by Reuters to overcome staff ‘bias’ and market ‘sensitivity’ and to provide publicly perceived ‘objective’ coverage. This it does in respect of a conflict separating the political and emotional loyalties of media and institutional subscribers in the Middle East region and around the world. It examines in particular the problems created by the national affinities of local staff employed in the region and the effect of political considerations and market pressure on regional dissemination of media information.     

Media and Ideology in the Middle East: A Critical Discourse Analysis

This study explores the ideologization of media discourse in the Middle East through investigating political influences over leading media corporations in the region. A critical discourse analysis was applied to news reports issued by prominent Middle Eastern media giants Al Jazeera and Al Arabiya. The research data included eight news articles from both media outlets. Thus, four articles from each corporation have been studied and analyzed in an effort to realize the objectives of the study at hand. Blass’s Manipulative Strategies… and van Dijk’s Ideological Square… constituted primary methodological instruments within the framework of this research. The findings indicate an explicit impact of local political agendas on the discourse and editorial policies of each of the studied media corporations, which emerge in violation with the claimed journalistic commitment to objectivity and impartiality in terms of news reporting.