农产品品牌营销与农业可持续发展

我国是一个农业大国,农业的发展问题关系到我国经济发展的全局,关系到我国社会的稳定和安全。加强农产品品牌营销是推动我国农业与农村经济快速发展,提高我国农产品质量安全水平和市场竞争力,促进我国农业的可持续发展的有效途径。     

分析舞台艺术中的管理与品牌营销

舞台艺术要想获得很好的发展,在管理层面增强其科争性及在营销侧面强化其品牌价值是十分必要的。因此。本文从管理与品牌营销两个方面,综合分析了舞台艺术发展过程中所要注意的管理策略与品牌营销要点,从而为舞台艺术更好的发展提供必要的借鉴与参考。     

有关企业品牌营销的探讨

品牌既能给消费者带来超越其功能的附加值,也能给企业带来超越营业利润的附加利润,从而产生双赢的市场效益,未来营销之战将是品牌之战,是为获得品牌主导地位而进行的竞争。     

浅析知识经济时代下创建学习型图书馆

文章分析了学习型图书馆的定义、内涵,论述了创建学习型图书馆的意义,并提出了创建学习型图书馆的一些措施。     

基于4G网络的旅游目的地精准营销初探

在4G网络的支持下,旅游目的地进行精准营销,即通过政府和4G运营商之间的合作,建立旅游者数据库,进行市场细分,开展旅游目的地的精准营销,促进旅游目的地的快速发展。同时为旅游目的地管理部门及旅游企业提供参考。     

基于4G网络的旅游目的地精准营销初探

在4G网络的支持下,旅游目的地进行精准营销,即通过政府和4G运营商之间的合作,建立旅游者数据库,进行市场细分,开展旅游目的地的精准营销,促进旅游目的地的快速发展。同时为旅游目的地管理部门及旅游企业提供参考。     

探究舞台艺术中的管理及品牌营销

我国的文化艺术产业在不断的发展,而舞台艺术及其表演团体竞争也越来越激烈,很多观众的眼光越来越挑剔,那么这也就给表演团体提出了更大挑战,所以进行舞台艺术营销、管理是很有必要性的,这也可以让舞台艺术更好发展。舞台艺术是一种艺术形式,相比物质产品是有独特生产特征的,因此营销和生产就是统一、不可分离的,对此,本文将对舞台艺术的管理、品牌营销进行分析。     

广州本土酒店品牌营销策略研究

随着经济水平的持续增长,人们的消费水平有了极大的提高,其对服务业,尤其是酒店业的选择标准出现了明显的变化。同时,近年来,大量外资酒店集团的涌进,给广州本土酒店业带来了极大的冲击,品牌消费观念牵动着广大消费群体的神经。在这种情况之下,作为本土酒店,要想在激烈的竞争中持续发展,就必须要重视品牌及品牌营销,开拓科学的特色品牌策略。因此,建立和完善品牌体系,实施品牌营销,对广州本土酒店来说具有重大的现实意义。     

跨界营销对品牌的传播与塑造作用——以好利来为例

品牌的建设除了依靠自身过硬的实力之外,还需要强大有效的营销方式作为宣传手段.时代发展的洪流下,消费者的消费和体验都有所升级[1],大量新兴品牌入驻市场,竞争日益加剧,产品同质化严重,品牌特有的辨识度逐渐弱化.为了重新整合品牌立意点,整理品牌传播方式和渠道,高效率地进行宣传,突出其不可替代性,跨界营销成为大势所趋.跨界意...     

铸"匠初"品牌展"铁军"风采——高速公路运营管理品牌创建纪实

茉莉花·匠初清障工作营运品牌是苏高速·茉莉花品牌创建在江苏省高速公路经营管理中心(以下简称高管中心)落地生根、开花结果的真情演绎.高管中心将凝心聚力培育工匠精神与苏高速·茉莉花品牌创建有机结合,探索打造了茉莉花·匠初清障工作营运品牌,丰富了苏高速·茉莉花营运管理品牌内涵,诠释了苏高速·茉莉花...     

浅谈报纸的核心竞争力

报纸的核心竞争力包括必读性、整体性、品牌性、独特性、不可替代性和延展性。报纸的核心竞争力主要体现在报纸本身,体现在报纸的新闻及其思想的质量上,取决于新闻采编人员的综合能力。一份报纸是否拥有核心竞争力,关键要看这张报纸是否能够满足自己核心受众的信息需求,而且是否能够保持受众对自己报纸的品牌忠诚度。提升报纸的核心竞争力,则要有准确的定位,完整的营销策略,版面的整合,人才的培养,优秀的品牌意识和核心的竞争机制,最终形成自己的报纸企业文化。     

闽教会大学图书馆馆藏文献特色分析

闽教会大学图书馆是近代中国图书馆事业的重要组成部分,其文献收藏丰富而有特色,主要表现在:西文文献收藏多,流通量大;自办出版物及教职人员撰写的著作占一定比例;文理书刊兼收并蓄,馆藏各具特色;珍善本及特色收藏颇负盛名;捐赠及各类交流文献巨大。     

论利益表达与构建和谐

社会的转型、体制的转轨,不同社会利益主体之间的矛盾大量出现,必然要求妥善协调好各方面的利益关系.和谐社会就是一个有能力解决和化解利益冲突,并由此实现利益均衡的社会.利益表达和利益博弈乃是维系和谐社会利益均衡格局的两大制度性基石.建立起畅通有效的利益表达机制,是构建和谐社会的首要环节.     

浅析图书馆信息服务向知识服务转变

图书情报信息的传递离不开信息服务和知识服务,二者既有密切联系、又有明显区别,知识服务必将成为图书馆发展的必然选择。本文浅析了信息服务如何向知识服务转变,指出,这一转变已成为当今图书馆面临的核心问题。     

Indigenous myths and nation building in Latin America

In Latin America, ethnicity is equated with indigenity. It is an objective of this article to review the legacy of Anthony Smith regarding the vitality of the ethnic past and the myth of origin, as the core of his theory of nationalism based on the weight of ethnocentrism. To this end, we address two routes, the use of the ethnic past and ethnicity by nationalists and founders of the state and, how indigenous intellectuals, on the other, have found a reinvention of their identities through various myths of Amerindian origin. Ethnic myths and the use of the ethnic past have been accepted, denied or rejected by nationalists, while indigenous peoples adhere to their own myths or seek to reinvent them. Mythical information is a component of identity but also requires institutions to disseminate such information among the group.     

论寨峁梁房址的建造、使用和废弃

2014至2015连续两年的考古工作,清理了晋陕高原上目前揭露最为完整的一处龙山时代石城聚落——榆林寨峁梁遗址。本文以寨峁梁遗址材料为基础,尝试复原龙山时代以窑洞为主体建筑的前后室房址的建造过程和使用情况,并着重探讨了寨峁梁前后室房址的废弃时间和废弃原因。通过与中国北方地区发现的史前窑洞的比较,作者认为,以寨峁梁为代表的前后室房址是窑洞式居址的复合结构和高级形态,半地穴覆顶的前室应为起居空间,掏挖于生土中的窑洞为卧室。根据灶址的使用和室内器物的相关情况推测,寨峁梁聚落当废弃于夏秋季节,其废弃原因可能与社会动荡引起的冲突事件相关,寨峁梁龙山先民系突发性的自行迁移。     

论新加坡民族国家创建的基础

新加坡民族国家的创建有着曲折的历程和独自的特色,这源于开埠后新加坡的社会发展特征.20世纪20年代以后,新加坡逐渐由移民社会向普通社会过渡,建立现代民族国家已成为其历史发展的内在要求.新加坡社会由三大族群构成,各族群在职业、文化、传统等方面有着很大的区别,族群关系复杂.因为商业与贸易的发展,到1900年时新加坡已经具备了现代化城市的多个特征,商业城市使新加坡社会具有较高的理性;英国的殖民统治给新加坡留下了法治精神、有限责任政府和文官制度等殖民遗产,使得新加坡具有"强国家"的潜质;地狭人多、经济模式单一、族群关系复杂,这些因素增加了新加坡民族国家创建的艰巨性.     

‘A strong and prosperous condition’ — the geography of state building and social reform in Peter the Great's Russia

The point is often made that the rise of the modern state in Europe provided models which have been influential, if not actually copied, across much of the rest of the world. In Russia during the reign of Peter the Great (1682–1725), not only was the tsar aware of the European experience of state building, but consciously strove to base many of his political and social reforms on European models. Peter aimed at sweeping reform of the Russian state and society in the attempt to bring them into the modern world. The paper argues that the reforms were necessarily geographical, involving an attempt radically to reconstruct the country's economic and social geography. The focus is upon the spatial implications of reform, including the founding and development of the city of St. Petersburg as an experiment in social reconstruction. In the event, Peter's success was only partial, and the end product quite different from the models which had influenced his reforms. It is argued that this relative failure derived not only from the widespread resistance to reform but also from geographical, social and cultural circumstances peculiar to Russia. Greater scholarly sensitivity to the social and cultural contexts in which state building occurs might stimulate more cross-cultural and comparative perspectives and enrich this important area of social theory.     

The politics of recognition: symbols,nation building and rival nationalisms

ABSTRACT. Ceremonial initiatives linked to nation‐building projects are highly visible in multiethnic states, where governments seem to have adopted a Durkheimian approach in which ceremonies contribute to the strengthening of communities. However, national ceremonies are not invented or exported to other nations easily, as seen when outlining the pattern of a successful national day. A unifying narrative (sometimes the historical genesis) is significant in the establishment of successful national days, as is the nature of the national day design. The celebrations of the constitution in Norway – and the 77 year struggle to get the Norwegian flag officially recognised – became part of resisting the enforced union with Sweden (1814–1905). Therefore, the growth of Norwegian nationalism must be understood in the context of rival nationalisms in Scandinavia. However, Constitution Day (17 May) has remained a powerful component of Norwegian nationalism long since the constitution ceased to be threatened because of its incorporation in primary and secondary school curricula and, more recently, within the debate on multiculturalism.     

Old wine in new bottles: civic nation‐building and ethnic nationalism in schooling in Piedmont,ca. 1700–1861

ABSTRACT. Gellner (1983 : 35) equates nationalism with ‘the organisation of human groups into large, centrally educated, culturally homogeneous units’. As the theorist of nationalism argues, and as recent and not so recent historical research shows, the modernisation of schooling is a defining moment in this process. The objective of this article is twofold: first, to show that during the Risorgimento schooling in Piedmont became nationalist; and second, to explain why that was the case. In doing so, it is argued that: (a) the modernisation of schooling reflected the rise of laissez faire liberalism, industrialisation and the enfranchisement of the middle class; and (b) the leadership of the Risorgimento revived pre‐modern ethnic symbols of patriotism to legitimate inequality and state formation under conditions of individualism.