Mass Politics and the Techniques of Leadership: The Promise and Perils of Propaganda in Weimar Germany

This paper traces the development of ideas about ‘professional’and ‘scientific’ publicity during the Weimar era,and their gradual absorption by mainstream politicians and officialsfrom the late 1920s onwards. The unprecedented wartime effortsto influence domestic morale and the scandalous revelationsof misinformation afterwards greatly increased popular awarenessof the ability of élites to manipulate public opinion,and generated intense interest in the problems of communicatingwith mass publics. Nowhere was this fascination greater thanin Germany, where many attributed their defeat primarily tosuperior enemy propaganda. The result was a wide-ranging postwardiscourse about the power of this modern ‘weapon’and its unavoidability as a part of modern political and commerciallife. Far from learning the so-called ‘lessons of thewar’, government self-representation efforts were steadilycriticized by journalists and advertisers as both quantitativelyand qualitatively inadequate. Whereas most republicans regarded‘propaganda’ as mendacious and unstatesmanlike,many of the radical parties’ publicity efforts clearlyreflected the basic tenets of the concurrent propaganda discourse,in particular the emphasis on emotional appeal and ritualisticsymbols. During the crisis of the early 1930s, amidst the visiblesuccess of the Nazis’ advertising-inspired campaigning,the spread of this discourse across the political spectrum helpedto hollow out democratic conceptualizations of leadership andpublic opinion from the very centre of Weimar political life.     

Oskar von Miller and the Art of the Electrical Exhibition: Staging Modernity in Weimar Germany

Within the larger framework of understanding how modernity wasframed within and through the domestic sphere, this articleconsiders the efforts of Bavarian electrical engineer Oskarvon Miller to electrify and modernize Germany against the backdropof Weimar reform movements. Unlike modernist reformers associatedwith such projects as the Bauhaus or the Werkbund, Miller wasa practical systems-builder who sought to encourage consumptionwithin traditional frameworks of home and Heimat. For Miller,exhibiting the benefits of technology was a key element in securingits success, and his reliance on consumers rested on a corporatistideal that would create a new kind of community centred on technology.Whereas in the Imperial era Miller focused on Handwerker andsmall machines as the guarantors of both progress and socialstability, in the Weimar era he turned to housewives and housework.Through his involvement in electrification schemes as well asin his work in founding the Deutsches Museum, one of the firstmuseums of science and technology in Europe, Miller createda powerful narrative of technological progress that was bothtraditional and modern.