Branding the United Nations: The Adoption of the UN Insignia and Flag, 1941–1950

Abstract

This article contends that the symbols of the United Nations (UN) have played a vital role in establishing the organization’s identity and in protecting its personnel. The design and usage of these emblems developed in a number of steps in the 1940s and early 1950s, a process dominated mainly by Americans. Although private admirers of the UN originated a number of serviceable and aesthetically pleasing designs, products mainly of their own self-initiative, the emblems chosen by the UN were prepared by professional designers, starting with an Office of Strategic Services (OSS) team operating under the aegis of the U.S. State Department. The author compares this process to product ‘branding’, and he also sees it as reflecting a longstanding claim to predominance in the internationalist project by technical specialists. In the 1940s, this dynamic revealed itself in rivalry between an elite of liberal internationalist technocrats and ‘populist internationalists’, the former coming to determine the character and choice of UN emblems. Members of the OSS design team had backgrounds in advertising and – not surprisingly – produced a logo-like design. The ultimate product of this process, a UN flag, was adopted in 1947, but it was treated by early UN bureaucrats like a protected trademark of the UN, at least until popular pressure-driven by an outpouring of mass emotion at the time of the Korean War – forced its release for broader public use.     

Not Like the US? Europeans and the Spread of American Culture

work reviewed:
Not like us: how Europeans have loved, hated, and transformed American culture since World War II . By Richard Pells     

New Technologies of Embroidered Robe Production and Changing Gender Roles in Zaria,Nigeria, 1950–2005

Abstract

The old walled section of the Northern Nigerian town of Zaria known as Zaria City is renowned for the production of elaborately hand-embroidered robes, worn by men throughout Nigeria and West Africa. These garments are of some antiquity, yet they continue to be produced. None the less, there have been several changes in their production, including the introduction and expanded use of embroidery machines and new materials by men, new marketing practices, and women's hand-embroidery of robes. These changes are closely linked with political, economic, and socio-cultural factors, reflecting technological innovation, changes in gender-associated work, and the impact of federal import regulations in Zaria.     

Beyond the crabgrass frontier: industry and the spread of North American cities, 1850–1950

The conventional story of suburbanization in Canada and the United States portrays an outward movement of residences from the cities that only since World War II has been fuelled by the dispersal of employment to the urban fringe. This prevailing wisdom needs considerable revision. In this essay we present a theoretical interpretation of industrial suburbanization. We argue that the outward spread of factories and manuÍfacturing districts has been a distinctive and important feature of North American urbanization since the middle of the nineteenth century. The paper begins with a discussion of how industrial decentralization has been repeatedly misinterpreted as new and unprecedented, rather than an extension of past trends. In contrast to the prevailing interpretation, we claim that industrial suburbanization is the product of a combination of the economic logic of geographical industrialization, investment in real estate, and political guidance by business and government leaders. The result has been extensive, multinodal metropolitan regions.