Mass Politics and the Techniques of Leadership: The Promise and Perils of Propaganda in Weimar Germany

This paper traces the development of ideas about ‘professional’and ‘scientific’ publicity during the Weimar era,and their gradual absorption by mainstream politicians and officialsfrom the late 1920s onwards. The unprecedented wartime effortsto influence domestic morale and the scandalous revelationsof misinformation afterwards greatly increased popular awarenessof the ability of élites to manipulate public opinion,and generated intense interest in the problems of communicatingwith mass publics. Nowhere was this fascination greater thanin Germany, where many attributed their defeat primarily tosuperior enemy propaganda. The result was a wide-ranging postwardiscourse about the power of this modern ‘weapon’and its unavoidability as a part of modern political and commerciallife. Far from learning the so-called ‘lessons of thewar’, government self-representation efforts were steadilycriticized by journalists and advertisers as both quantitativelyand qualitatively inadequate. Whereas most republicans regarded‘propaganda’ as mendacious and unstatesmanlike,many of the radical parties’ publicity efforts clearlyreflected the basic tenets of the concurrent propaganda discourse,in particular the emphasis on emotional appeal and ritualisticsymbols. During the crisis of the early 1930s, amidst the visiblesuccess of the Nazis’ advertising-inspired campaigning,the spread of this discourse across the political spectrum helpedto hollow out democratic conceptualizations of leadership andpublic opinion from the very centre of Weimar political life.     

Prophetic Criticism and the Rhetoric of Temporality: Paul Tillich’s Kairos Texts and Weimar Intellectual Politics

ABSTRACT

The paper discusses Paul Tillich’s changing conception of a “prophetic critique” of contemporary culture and society through the notion of a “kairos”, the moment of fullfilled time. It shows how Tillich refers both to a specific notion of prophecy (developed in Max Weber’s reflections on charisma) and to a concept of eschatological time (developed in Karl Barth’s dialectical theology). In different texts from the 1920ies and the 1950ies, Tillich uses the idea of “kairos” for a critique of the “idols” of bourgeois culture that is both radical and urgent. However, read in their historic sequence, these texts also reveal the difficulty of upholding the urgency of such a critique over time – as a result, Tillich’s notion of “kairos” becomes more and more reflexive and self critical as the possibility of prophetic critique is concerned.     

From Propaganda to Modernization: Media Policy and Media Audiences under National Socialism

To date, historians have worked on the assumption that NationalSocialism used the media to powerful propaganda effect. Yetat an early stage a few voices, especially within Anglo-Saxonscholarship, questioned whether the process was so direct. Increasinglythe individual media have been examined, both technically andin terms of their public the reactions they provoked. This essayexamines how the media can be said to have modernized underNational Socialism, and how newspaper readers, radio listenersand cinema audiences reacted to the development of the media.There were major differences. Radio was conceived as a mediumfor music and entertainment; new formats were developed in responseto listeners turning to programmes from abroad, so that Germanradio could no longer keep a monopoly on information. The majorityof feature films were melodramas and light entertainment, andalthough many carried a ‘message’, the cinema wasfundamentally a commercial, non-political sphere. Newspapersremained relatively conservative in presentation. The presswas largely concentrated in the hands of the party, so informationwas highly controlled, and due to difficulties of productionin wartime they became increasingly unattractive, and by 1942were trusted by few readers. The corpus of the media generallybecame technically more efficient, and sought to please itsgrowing audience. Total control of the media by the politicalleaders was not achieved. Particular elements, such as war films,or the ‘Wehrmacht Request Show’, had memorable success.Agenda setting by the media planners put certain key politicalideas into the forefront, and they were able to disseminatekey symbols and rituals of National Socialism. The media werebut one of many agents used, though, to foster political loyalty.The régime also, and more importantly, achieved thisby using existing attitudes, and through its permanent threatof violence towards the population, whom they also seduced withmaterial ‘treats’. It emerges that it is both possibleand helpful in studying the development of the media to examineit as a process of modernization in the media, in their organizationaland technical structures. This process was however underminedwherever in German society anti-modernist ideology and practicespersisted or fought back.     

仪式政治:国民党与南京国民政府对孙中山的祭祀典礼

国民党与南京国民政府为标榜是孙中山民主革命思想与事业的合法继承者,把孙中山从“总理”推尊演绎成了“国父”圣符,并为之举行了逝世纪念、奉安纪念与诞辰纪念三种典礼仪式。从仪式政治与国家祭祀的角度对前两种典礼仪式进行系统的史学考察,并挖掘和诠释其表象背后的政治思想与社会文化内蕴,不仅有利于把握“后孙中山时代”民国官方对孙中山政治遗产的利用与运作体系,而且有利于继承和弘扬孙中山的民主革命精神与思想。     

“Loyalty” in National Socialism: A contribution to the moral history of the National Socialist period

This article is based on the assumption that core concepts of National Socialism—different from Marxism—turn not on economic, but on moral concepts, or categories heavily related to such concepts as honour, loyalty, decency and comradeship. The article investigates National Socialism from the standpoint of moral judgments, and turns this investigation into part of a moral history. It further is concerned with the continuing impact of National Socialism beyond the military, political and ideological defeat of 1945; the moral historical approach can show how this influence continues at a level hitherto relatively unexamined. The moral history of National Socialism involves more than a shift of perspective. It opens up a specific, barely explored, field of research. This draws upon a variety of sources, especially films (Hotel Sacher—1939 and Downfall—2004 are discussed). The examination is directed to the concept of loyalty within this framework; it is a concept of virtue, which is moreover suited to illuminate some aspects of the functioning of Nazi morality, and its subsequent influence.