Heritage and gastronomy: The pursuits of the ‘new tourist’

Abstract

The main thrust of this text is to acknowledge the relationship between gastronomy and heritage as a key motivator for travel. Gastronomy, as a central part of culture, and its influence on other aspects of culture has received scant recognition from the academic world generated by tourism. Gastronomy, heritage and tourism are old friends; the relationship between them is mutually parasitic. Gastronomy's role as a cultural force in developing and sustaining heritage tourism is addressed, as is its increasing role as a catalyst in enhancing the quality of the tourist experience. Today's consumers’ search for an individual lifestyle is changing tourism and the ‘new tourist’ is using the holiday for acquiring insight into other cultures. Recent research and current market trends are examined to reveal the increasing significance of gastronomy to holiday choice. It is argued that gastronomy brings culture and cultures together. Place and setting enhance the food experience and arguably vice‐versa. Heritage and gastronomy combined make for an excellent marriage of tourist resources. The text argues that this combination is both used and viewed by the tourist. As such the tourist becomes engaged in cultural heritage to a deeper level.     

Ethnographic reflections on ‘oppositional heritage discourse’ in two post-earthquake Italian cities

This article explores the politicisation of cultural heritage during the aftermath of the 1980 earthquake in Naples and the 2009 earthquake in L’Aquila. It begins by critically addressing the positions of Tomaso Montanari and Salvatore Settis, two prominent heritage intellectuals at the forefront of national campaigns to restore the damaged historic centre of L’Aquila. Both have been instrumental in shaping an ‘oppositional heritage discourse’ in Italy that underscores the civic virtues of the nation’s cultural patrimony while simultaneously railing against its marketisation. Reflecting upon observations in L’Aquila, where locals involved in protests at government inaction have been scolded by fellow inhabitants for their lack of obeisance to cultural heritage, and drawing on longstanding ethnographic research in Naples, where heritage campaigns against redevelopment in the historic centre in the 1980s were later incorporated into an ambitious regeneration agenda, the article argues that this oppositional heritage discourse is not only premised upon idealist notions of collective identity but also, as a result of its attempts to legislate the boundaries of heritage citizenship and its disavowal of philologically incorrect relationships with historic centres, it ultimately provides tacit support to the very same neoliberal urban processes against which it claims to take a stand.     

Heteroglossic heritage and the first-place of the Kalahari

Abstract

Using Bakhtin’s concept of ‘heteroglossia,’ this article examines the layering and intersections of multiple claims to heritage places that form dialogics about heritage truths. Social groups derive their collective-self, in part, through association with a place, or places, to which they attribute their origin, described here as a ‘first-place.’ Identity maintenance can occur through the praxis of heritage tourism in which group members exhibit emotional performances during their visits to a first-place. Through the extended example of the Tsodilo Hills in Botswana and the various social groups – local ethnic communities, national citizens, and segments of the global community – who each form a collective-self using Tsodilo as a first-place, this article addresses the roles of science (archaeology) and tourism, and their interplay, in enabling several languages or dialects of belonging to coexist without dissonance. The argument is that heteroglossic heritage is possible because visitors’ affect-mediated encounters with heritage places facilitate the reaffirmation of their shared group identity. While all heritage discourse is heteroglossic, the article focuses on claims to a first-place set within a postcolonial context of nation building and modernising that involves the politicisation and re-spatialization of heritage places through tourism development.     

Caught between nationalism and internationalism: replicating histories of Antarctica in Hobart

In December 2013, a replica of ‘Mawson’s Hut’ (a historic structure in Antarctica) joined a growing list of polar tourist attractions in the Australian city of Hobart, Tasmania. Initially promoted as the city’s ‘latest tourist hotspot,’ the ‘replica museum’ quickly took its place in Hobart’s newly redeveloped waterfront, reinforcing the city’s identity as an ‘Antarctic Gateway’. The hut forms part of a heritage cluster, an urban assemblage that weaves together the local and national, the past and present, the familiar and remote. In this article, we examine the replica hut in relation to the complex temporal and spatial relations that give it meaning, and to which it gives meaning. Our focus is the hut as a point of convergence between memory, material culture and the histories – and possible futures – of nationalism and internationalism. We argue that the replica hut, as a key site of Hobart’s Antarctic heritage tourism industry, reproduces and prioritises domestic readings of exploration and colonisation over a reading of Antarctic engagement as a transnational endeavour. However, like other ‘gateway city’ heritage sites, it has the potential for aligning with a larger trend in international heritage conservation and heritage diplomacy, that of prioritising narratives of the past that weave together transnational connections and associations.     

From appropriation to conservation: Mughal monuments,colonial tourism and the Dak Bungalow

ABSTRACT

The rise in colonial tourism in the post-uprising decades propelled the need for tourist infrastructure in the Indian Subcontinent. This need was met by appropriating historic monuments and reusing them as tourist rest houses, called Dak Bungalows – a common occurrence in Agra and Delhi, former Mughal capitals and popular tourist destinations. Even as the state established the Archaeological Survey of India to safeguard the Subcontinent’s monuments, the transformation carried out by colonial engineers undermined their historic worth in the absence of guidelines. Critical of the engineers’ undertaking, Viceroy Curzon, took up the challenge of ridding monuments, particularly Mughal monuments, of modern interventions. While being instrumental in providing monuments with statutory protection, Curzon appropriated these monuments to legitimize the colonial state’s authority. This paper examines the seventeenth century Mughal city, Fatehpur Sikri, a popular tourist destination in the nineteenth century, where three historic buildings were appropriated and transformed into Dak Bungalows prior to the building of a new Dak Buangalow at Curzon’s behest. Examining these developments against the backdrop of the colonial state’s post-uprising political dispensation, through the prism of monument conservation and colonial tourism, it argues that all forms of engagement with monuments operated within the colonial framework.     

Between universal spaces and unique places: heritage in Universal Studios Singapore

ABSTRACT

This paper presents a case of Singapore's latest theme park, the Universal Studios Singapore (USS). While theme parks are commonly perceived as money-making entities providing entertainment to the masses, the study argues that heritage is an equally important dimension of a commercial theme park's development, identity and profile. As a heritage-rich environment, the USS is a tourism landscape shaped simultaneously by the forces of corporate heritage and local cultural considerations. ‘Glocalization’ – the interaction of global and local forces – offers a conceptual insight into understanding how themed environments are created and marketed as tourism destinations welcoming to all and yet distinctive to its community and locality. Caution, however, is also sounded as to whether an international attraction can or should ever be ‘too local’ at the risk of diluting its global brand name and broad-based appeal.     

‘Unity,stability, continuity’: heritage and the renovation of Franco’s dictatorship in Spain, 1957–1969

Spain between 1957 and 1969 – the period in the history of the dictatorial regime of General Francisco Franco known as desarrollista (development‐guided) – presents a peculiar case of a state‐driven heritage industry. The present article examines the desarrollista policy aimed at creating and coordinating heritage tourism, focusing on periodical publications, official speeches, films and promotional materials. It looks at late‐Francoist heritage as a vehicle for achieving, simultaneously, an ideological and an economic effect. Economically, heritage was conceived as a tool for diversifying and individualising Spain’s tourism product in the Mediterranean market, and above all, for confronting the uneven territorial and seasonal distribution of ‘sun and beach tourism’. At the same time, ideologically, the models and uses of heritage examined here served the regime’s interest in securing the country’s territorial unity, maintaining the high profile of the Catholic Church, and re‐legitimising the Civil War (1936–1939) which had brought Franco to power.     

Twenty years of Tourism Geographies: a bibliometric overview

Abstract

Tourism Geographies is a prominently ranked journal that emerged from activities of the Tourism Commission of the International Geographical Union. It is indexed in the ‘Tourism, Leisure and Hospitality Management’ and ‘Geography, Planning and Development’ fields in the Scopus database and published its 20th volume in 2018. A bibliometric assessment of the articles and authors who have contributed to Tourism Geographies over its first two decades highlights major trends and dominant issues covered by the journal’s content. Key indicators include the most published and most cited authors and articles, the institutions and countries that those authors are affiliated with, other academic journals that are closely linked to the journal through citations, and the most used keywords in the journal. The Scopus database provides access to these basic bibliometric data, while the VOSviewer software enables graphical analyses and displays of co-citations, co-occurrences of keywords, and bibliographic couplings (shared references) across papers and authors. Overall, Tourism Geographies is closely linked to other leading journals indexed by Scopus in the ‘Tourism’ and ‘Geography’ fields and publishes papers from around the world. Research topics that have been most prominent in the journal include tourism development, tourist destinations, tourist attractions, heritage tourism, tourism perceptions, sustainable tourism, and travel behavior. Among the most viewed individual papers have been those addressing issues related to sustainability, poverty issues (related to tourism in poor areas, volunteering, sustainable tourism, and the environment), and community planning (sustainable tourism planning, tourist routes and movement, and new locations for tourism development).     

Conserving by aesthetics,conserving by development: the rescaling and worlding of global south heritage

ABSTRACT

This study investigates the genealogy of rescaling the cultural armature of heritage in the Global South rooted within the colonial culture and postcolonial aid programs. Taking the case of historic Cairo, it explores how policies have developed through experimental practices of conservation to scale up authority, control, and power over residents and neighborhoods from the 19^th century to the present. The paper theorizes two paradigmatic approaches of conservation practices – by aesthetics and development – which have expanded Cairo’s inventory of monuments. The infatuation of heritage experts (the Comité de Conservation des Monuments de l’Art Arabe and Aga Khan Trust for Culture) with old neighborhoods has fostered accumulation by dispossession, disrupting people’s environments to generate a worlding image of heritage. The paper concludes with the metaphor of conservation practices as re-construction sites, as they repurpose the relationships between heritage, people, and their means of governmentality.     

Plotting Jane Austen: heritage sites as fictional worlds in the literary tourist’s imagination

Fans seeking engagement with Jane Austen and her fictional creations seek out heritage locations linked both temporally and geographically to her life and works. This article adopts a multidisciplinary framework that triangulates fan studies, literary criticism, and heritage studies to analyse three Austen-linked fan spaces: Chawton Cottage (Austen’s former home and now a museum), Lyme Park (‘Pemberley’ in B.B.C.’s 1995 adaptation of Pride and Prejudice), and two Austen-themed literary walks. I argue that the fan’s desire for connection is by no means an organic or natural quality of the heritage site itself. Rather, creating connections between the revered object (Austen) and the physical spaces that purport to contain her necessitates imaginative work on the part of the literary tourist. That such performative work is necessary in both the ‘real’ (Chawton) and ‘fictional’ (Lyme Park) locations demonstrates the problematic nature of previous critical emphases on the authenticity – or lack thereof – of such spaces. The significance of the fan’s pilgrimage to Austen-linked heritage sites lies not in the author to be ‘found’ there but in how the tourist actively constructs ‘their’ Jane by inscribing her presence – and those of her characters – onto these spaces.     

A Genoese merchant and banker in the Kingdom of Naples: Ottavio Serra and his business network in the Spanish polycentric system,c.1590–1620

Abstract

The dense Genoese commercial networks – which were present in all territories under Spanish rule, fairs, commercial emporia and battlefields – were an essential factor for the survival of the crown. This raises some doubts about the dominating influence posed, according to traditional accounts, by the court in Madrid; the court was, indeed, a point of reference for the Genoese merchant families but by no means the only one. In fact, the Genoese always took care to be present in important harbours and markets, such as Naples, where they often had correspondents to look after the family’s multiple interests.

This article revolves around the crucial role played by Ottavio Serra (1570–1639), son of Giovambattista Serra, ‘signore’ of Carovigno and an active merchant and moneychanger in the viceroyalty of Naples during the first two decades of the seventeeth century. The importance of Ottavio was not limited to his participation in the economic life of Naples. The analysis of Ottavio’s activity as financial agent for his relatives and partners in Madrid, Genoa and Piacenza, among other locations, as well as the examination of his links with a great variety of economic centres in the Mezzogiorno, presents early-modern Naples as a highly ‘internationalised’ centre in the context of the polycentric Hispanic imperial system.     

Conservation of the sacred at Angkor Wat: further reflections on living heritage

Abstract

This article reflects on and complements the paper 'Conservation of a “living heritage site”: a contradiction in terms? A case study of Angkor World Heritage Site', published by Keiko Miura Conservation and Management of Archaeological Sites, 7(1), (2005) 3–18. It develops further the notion of conserving sacred heritage in the light of a case study of Angkor Wat within the World Heritage site. Heritage management is always a balance between preserving different values – historic, aesthetic, use, spiritual, etc. Each of these categories of value has its own set of needs which are often not fully compatible with one another. Heritage management originally stemmed from the desire to protect the aesthetic and historic values of tangible heritage. Yet an over-emphasis on preserving these values alone is not tenable in a 'living heritage site'. At Angkor Wat it causes spiritual degradation and secularization. Highlighting instances in which this phenomenon has been apparent, this article suggests a way forward.     

Liminality and difficult heritage in tourism

Abstract

Difficult heritage, rooted in difficult knowledge, is not simply difficult because of traumatic content but also because of the responses it can provoke. These responses can include confusion, anxiety, and empathy for the fear and suffering of others. As such, difficult heritage sites can be problematic in tourism, which is typically characterized by expectations of fun and relaxation. Scholars recognize that the tourist experience is liminal in that tourists occupy a state of limbo outside of their normal places and lives. This article argues that difficult heritage can be a liminal experience within tourism by critically analysing tourist reviews of Bonaire’s slave huts. The Caribbean island of Bonaire attracts cruise tourists and tourists interested in water sports like snorkelling and diving. Yet, these tourists may visit the slave hut sites as a secondary activity during their stay on the island. TripAdvisor reviewers describe feelings of being both out of time and out of place at the slave huts as they imagine the conditions the enslaved would have experienced, and they describe emotional responses ranging from sadness to revulsion. Additionally, reviewers reflect on their visit to the slave huts after ‘resuming’ their vacation, particularly focusing on the contrast between their experiences. The approach of liminality has the potential to better understand tourists’ experiences of difficult heritage.     

Unpacking the landscape of female sex tourism in Kenya: a film analysis of Paradise: Love

This article examines Paradise: Love (2012, Dir. Ulrich Seidl), a compelling filmic account of the problematics of race, ethnicity, gender, and nation that organize contemporary accounts of female sex tourism. The storyline and visual imagery of the film positions Kenya – and a Eurocentric, homogenized, and reductive (mis)understanding of parts of ‘Africa’ – as an imagined site of racial and sexual adventure for older white Western women seeking intimate relationships with a category of local black men, many of whom enter into these sexual relationships in order to supplement personal and family economic shortfalls. This economy of intimate exchange is positioned as a trade of these black Kenyan men’s desire for money, local status, and the potential to travel to the West, for white Western women’s desire for sexual fulfillment from young black men’s bodies and their assumed sexual prowess. Deconstructing the discourses of female sex tourism through Paradise: Love centres the visual and representational components of processes of racialization and sexualization, wherein beach boys and white Western women gaze upon and ‘Other’ each other through essentialist and fetishized understandings of racial and sexual difference. In focusing on the power dynamics of female sex tourism in particular, the film plays up the shock value of women sexually exploiting men, pushing viewers to question: who counts as a sex tourist? Ultimately, this article seeks to enrich and extend scholarship that troubles intersecting power structures that shape and inform transnational inter-racial intimacies within economies of eroticized exchange.     

The two opposing impacts of heritage making on local communities: residents’ perceptions: a Portuguese case

This article examines the impact associated with the making of heritage and tourism at a destination. Special attention is paid to the residents’ perceptions of the impact. The examination is focused on the rural village of Sortelha, in Portugal, where, in recent decades, a state-led programme was implemented in order to renovate the historic buildings and built fabric and to generate benefits for the local community. Based on ethnographic materials collected in 2003, 2009 and 2013, the study demonstrates that the making of heritage may give rise to two opposing impacts simultaneously – increased social cohesion and place pride, on the one hand, and envy and competition (and, hence, social atomisation), on the other hand – and that residents are entirely cognisant of the tension between the two. The study has the potential to contribute to both the theoretical and the applied literature on heritage making.     

An account of cultural heritage and nature conservation in Mustang,Nepal

Abstract

This article was presented as a paper to ‘World Cultural Heritage: a global challenge’, an International Symposium at Hildesheim, Germany in February 1997. The paper outlines the problems of attempting to develop a combined heritage and tourism strategy for the small, remote, Himalayan kingdom of Mustang. The development of tourism brings both opportunities and threats to local people and their identity.     

A cultural justice approach to popular music heritage in deindustrialising cities

ABSTRACT

Deindustrialisation contributes to significant transformations for local communities, including rising unemployment, poverty and urban decay. Following the ‘creative city’ phenomenon in cultural policy, deindustrialising cities across the globe have increasingly turned to arts, culture and heritage as strategies for economic diversification and urban renewal. This article considers the potential role that popular music heritage might play in revitalising cities grappling with industrial decline. Specifically, we outline how a ‘cultural justice approach’ can be used within critical heritage studies to assess the benefits and drawbacks of such heritage initiatives. Reflecting on examples from three deindustrialising cities – Wollongong, Australia; Detroit, USA; and Birmingham, UK – we analyse how popular music heritage can produce cultural justice outcomes in three key ways: practices of collection, preservation and archiving; curation, storytelling and heritage interpretation; and mobilising communities for collective action.     

On National Heritage,Grand Narratives,and ‘Making History Fun’: Founders’ Hall,Prince Edward Island and the Story of Canada

Cities in developed countries are increasingly challenged by the advent of a global economy that mandates generating creative images of their cities. Meanwhile, it is argued in this study that globalisation, and its Arabic version of Dubaisation, is affecting the sustainability of cities as distinguished destinations because urban representation is influenced not only by ‘standardised global cliché’ but also by ‘standardised local images’ that transforms local cultures into contested heritage as it intensifies an official and civic nexus. The paradox is examined in Jordan, specifically the famously branded ‘city of mosaic’ – Madaba, where the state government is currently competing for attracting international investments and tourism development to achieve neoliberal urban restructuring. Urban heritage representation has been subject to passive dominant official discourse that rests upon orthodox mosaic practices of remote past – a praxis that is not necessarily endorsed by civic Ahl elbalad. The local mosaic heritage has hitherto been transformed into a competing culture that fosters heritage dualities and challenges the internal implications of heritage representation with its elevated feelings of alienation, disempowerment, gentrification and socio-cultural exclusion. A theoretical framework has been suggested for an alternative civic-orientated heritage revival that allows reconciliation between the official/civic nexus yet meanwhile stimulates creative urban images and identities. Other insights are also considered in the study.     

Casting Identity in the Cultural Tourism Industry: Greek Tourist Guides in a 'Mission' of Heritage Interpretation

Abstract

The focus of this article is on how identity on a local level is expressed through cultural heritage interpretation and negotiated in an environment of globalization, but also multiculturalism and promotion of locality, like the European Union (EU). Interpretation is public communication of perceptions and values attached to heritage, and a main component of cultural tourism. Tourist guides in Greece, where guiding is strictly regulated, have been confronted with the EU on several occasions. Through the examination of this conflict, issues such as rights of interpretation, the projected image and identity of place and people, otherness and identity realization, the role of education and especially archaeology in governing, as perceived by the Greek tourist guides, are examined and analysed in the contexts of audience, state and the EU.     

Critical heritage studies and the legacies of the late-twentieth century heritage canon

ABSTRACT

In recent years an interest in ‘critical heritage studies’ (CHS) has grown significantly – its differentiation from ‘heritage studies’ rests on its emphasis of cultural heritage as a political, cultural, and social phenomenon. But how original or radical are the concepts and aims of CHS, and why has it apparently become useful or meaningful to talk about critical heritage studies as opposed to simply ‘heritage studies’? Focusing on the canon of the 1980s and 1990s heritage scholarship – and in particular the work of the ‘father of heritage studies’, David Lowenthal – this article offers a historiographical analysis of traditional understandings and approaches to heritage, and the various explanations behind the post-WWII rise of heritage in western culture. By placing this analysing within the wider frames of post-war historical studies and the growth of scholarly interest in memory, the article seeks to highlight the limitations and bias of the much of the traditional heritage canon, and in turn frame the rationale for the critical turn in heritage studies.