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1.
旅游动机与旅游者重游意向的关系研究:基于logistic模型   总被引:1,自引:0,他引:1  
毛小岗  宋金平 《人文地理》2011,26(6):149-154
了解旅游者的旅游动机以及哪些动机影响旅游者再一次重游行为,是旅游地经营管理的关键问题。本文从旅游动机出发,开发设计旅游测量问卷,以网上调查为手段,对旅游者的旅游动机和重游意向之间的关系进行了研究。通过对问卷的因子分析和主成分分析,首先提炼出了六项旅游动机公因子;然后通过logistic回归模型对旅游动机与旅游重游之间的因果关系进行测量。结果发现:旅游动机确实影响旅游者的重游决策,但并不是所有的旅游动机都会使旅游者产生重游意向。在所提炼的六项旅游动机公因子中,"休闲度假动机"和"学习提高动机"对旅游者的重游意向有着正向影响,重游概率随着这两个动机的提高而增大;"探新求异动机"与"获取声望动机"对旅游者的重游意向有负面影响,重游概率随着两方面动机的增高而减小;而"感情交流动机"与"外界刺激动机"与旅游者重游意向没有显著影响。  相似文献   

2.
本研究构建了旅游动机、旅游体验、游客满意度及游客重游意愿的关系模型,并进行实证检验。研究表明:(1)游客的旅游动机对游客的满意度和游客旅游体验存在显著影响;(2)游客间的旅游体验对游客的满意度存在显著的影响;(3)游客的满意度对游客的重游意愿存在显著影响;(4)游客的旅游体验对旅客旅游动机和游客满意度存在显著影响。本文探讨旅游动机,通过旅游体验的中介效应,对游客满意度的影响,以及游客满意度对游客重游意向的影响,扩展了游客满意度理论,并提出石雕景区建设文化体验的管理对策。  相似文献   

3.
游客重游意愿对传统古村镇的可持续发展具有重要意义。本文运用结构方程模型方法,构建古村镇游客重游意愿的影响因素模型,并以周庄古镇为案例地进行实证分析,探讨其影响机理。研究表明:地方依赖和旅游偏好对游客重游意愿没有直接影响;地方认同和总体满意度对游客重游意愿有直接显著正向影响;旅游偏好通过地方依赖、地方认同及总体满意度的中介作用间接影响游客重游意愿;地方依赖通过地方认同和总体满意度的中介作用间接影响游客重游意愿;地方认同对重游意愿没有间接影响;"生态环境"、"更满意"及"认同感"对游客重游意愿的影响力较大,"村落形态"、"只考虑这里"及"一份子"对游客重游意愿的影响力较小。  相似文献   

4.
本研究以江苏省苏南地区的不同类型乡村旅游地为研究对象,以Logit模型实证分析不同类型乡村旅游地旅游者的重游意愿及其影响因素.结果显示,乡村旅游地的出游距离、整体环境、住宿选择、受访者年龄、家庭每月稳定收入和重游次数对乡村旅游者的重游意愿有显著影响,并在不同类型的乡村旅游地之间,其影响程度存在差异.  相似文献   

5.
张国丽 《旅游纵览》2023,(13):115-124+128
本文以文化遗产地西塘古镇为研究对象,建立文化遗产地游客满意度、地方依恋与重游意愿关系的结构方程模型,并进行拟合度测评和路径系数分析,用Bootstrap自助法检验地方依恋在游客满意度和重游意愿之间的中介效应。基于问卷调查数据,分析结果显示:(1)除了景区文化对地方认同没有显著的影响作用,游客满意度其他5个维度对地方依赖和地方认同均有显著正向影响;(2)地方依赖和地方认同对重游意愿均有显著正向影响;(3)景区景点、景区文化、景区餐饮、景区住宿、景区购物和景区环境6个游客满意度维度中,除了景区餐饮和景区购物对重游意愿没有直接影响,其余4个对重游意愿均有显著正向影响;(4)地方依赖分别在景区文化、景区餐饮、景区住宿、景区购物和景区环境5个游客满意度维度中起着中介作用,地方认同分别在景区景点、景区餐饮、景区住宿、景区购物和景区环境5个游客满意度维度中起着中介作用。笔者将根据实证研究的分析结果,为西塘古镇如何提升游客重游意愿、促进当地旅游可持续发展提出若干建议。  相似文献   

6.
窦璐 《旅游科学》2016,(5):63-73
本文以养老旅游者安全感知为中介变量,构建了养老旅游者与目的地居民的情感凝聚对重游意愿的影响机制模型;并以哈尔滨赴海南的养老旅游者为例,运用结构方程模型进行实证研究.研究表明:养老旅游者与目的地居民的情感凝聚的3个维度均显著地正向影响养老旅游者安全感知,影响程度大小依次为养老旅游者与目的地居民的情感亲密性、养老旅游者感知的受欢迎程度、养老旅游者对目的地居民的认同感;养老旅游者与目的地居民的情感凝聚通过养老旅游者安全感知的完全中介作用间接影响重游意愿.  相似文献   

7.
罗莹  姚增福 《旅游科学》2023,(6):107-124
乡村旅游者重游率是农村产业兴旺及农户持续减贫的有效观测维度。已有重游意愿影响因素的相关研究普遍采用线性的定量方法,缺乏对其复杂性进行深入探讨,并且在突发公共危机事件影响下,产生了新的重游意愿影响因素。文章基于复杂性理论,采用模糊集定性比较分析方法,在重游意愿已有影响因素的基础上,纳入旅游健康风险变量,构建了乡村旅游者高重游意愿的复杂因果模型。文章选取宜宾市筠连县春风村重游者进行了实证研究,获得13种能提高重游意愿的复杂组合路径,证实乡村旅游者高重游意愿组态条件具有复杂性,旅游健康风险变量在不同的组态中可能以高风险、低风险或不出现的形式呈现,且没有任何单一要素能导致乡村旅游者高重游意愿,两种及以上的组合方式能实现高重游意愿。  相似文献   

8.
上海城郊景区旅游者重游行为分析   总被引:6,自引:0,他引:6  
翁莉 《旅游科学》2005,19(2):33-37
随着城郊旅游地的急骤开发,城郊景区的客源竞争日趋激烈,因此提高游客的重游率对于稳定旅游景点客源、减少景区运作成本、延长旅游产品生命周期具有重大意义。本文通过对上海城郊景区的实证调查,分析了城郊旅游者重游行为的影响要素、决策模式,并对游客满意度和重游行为的相关关系进行了研究,在此基础上提出了提高上海城郊景区游客重游率的对策。  相似文献   

9.
李艳  曾菊新  程绍文 《人文地理》2014,29(6):133-139
在城市游憩中,到访游客和居民共享城市环境,形成了对城市环境供给的满意度评价。本文在回顾相关研究的基础上,利用武汉旅游市场调查数据进行量化分析,比较了内外部游客对环境供给因素满意度及其对重游意愿的影响。提出了游憩者体验城市环境供给的三个维度,即基础型、吸引型和增益型环境供给;并揭示了两个规律性现象:即到访游客对大部分环境供给的满意度高于居民的满意度;到访游客和居民的重游意愿均受到基础型环境供给因子满意度的影响。基于此,城市主管部门应更重视基础型环境供给的规划、建设与完善。  相似文献   

10.
城市公园游憩者满意度研究——以广州为例   总被引:6,自引:0,他引:6  
肖星  杜坤 《人文地理》2011,26(1):129-133
以广州城市公园为研究对象,探讨了城市公园满意度评价因子与整体满意度、重游意愿之间的相互关系。通过因子分析法,萃取出游憩者6个城市公园满意度评价因子-景观质量、基础设施、游憩环境、游憩项目、服务质量、便利程度。分析显示除性别、受教育程度外,在年龄、客源地、职业等人口统计学变量下,城市公园游憩者满意度评价存在显著性差异;多元回归分析验证了6个因子与整体满意度之间存在明显的正相关关系,除服务质量外的5个因子与重游意愿之间也存在明显的正相关关系。  相似文献   

11.
城市旅游地游客重游动机实证研究——以厦门市为例   总被引:2,自引:0,他引:2  
本文以厦门这一典型的城市旅游地为例,在文献回顾、网络文本分析和深度访谈的基础上,基于纵向比较的视角,通过实地的问卷调研和深度访谈,对城市旅游地游客的重游动机进行了实证研究。本研究通过因子分析将厦门城市旅游地游客的重游动机归纳为7项动机因子;通过聚类分析,基于动机的差异将重游游客划分为怀旧型、外界驱动型、猎奇补缺型和分享型4个类型。文章最后针对厦门城市旅游的发展提出了若干建议。  相似文献   

12.
In the past, sites and events related to war and atrocities were viewed in the wider context of heritage tourism. The term ‘dark’ was added with the aim of recognising heritage sites closely related to death and suffering. Given that commemorative events as part of dark heritage are not prevalent in heritage and tourism literature, there is a need to understand the behaviour of visitors involved in visiting these sites or attending this type of event, which presents a special challenge. Public commemorations, especially those that mark particularly disturbing occurrences, such as ‘The Great School Hour’ – an event which is presented in the artistic form of a ‘school class’ – are unique form of tourist activity that has not been thoroughly investigated previously. Thus, the aim of the study is to explore the influence of the main motivators on revisit intention and willingness to recommend for those who attended the commemorative event ‘The Great School Hour’ in Kragujevac, Serbia, with a particular focus on younger people. The results suggest that learning, emotional response and uniqueness have a significant positive effect on revisit intention, while emotional response and uniqueness have a significant positive effect on willingness to recommend.  相似文献   

13.
Scholars in many fields have long noted the importance of social context in the development of political ideology. Recent work suggests that political ideology also has a heritable component, but no specific gene variant or combination of variants associated with political ideology have so far been identified. Here, we hypothesize that individuals with a genetic predisposition toward seeking out new experiences will tend to be more liberal, but only if they are embedded in a social context that provides them with multiple points of view. Using data from the National Longitudinal Study of Adolescent Health, we test this hypothesis by investigating an association between self-reported political ideology and the 7R variant of the dopamine receptor D4 gene (DRD4), which has previously been associated with novelty seeking. Among those with DRD4-7R, we find that the number of friendships a person has in adolescence is significantly associated with liberal political ideology. Among those without the gene variant, there is no association. This is the first study to elaborate a specific gene-environment interaction that contributes to ideological self-identification, and it highlights the importance of incorporating both nature and nurture into the study of political preferences.  相似文献   

14.
粟路军 《旅游科学》2011,25(5):41-56
旅游地竞合关系是旅游地理学研究的重要内容。旅游地竞合关系的实质是客源市场的竞合,它主要通过旅游者忠诚来体现。本文通过构建旅游者满意与旅游者忠诚的结构方程模型(SEM),以观光旅游者、乡村旅游者和城市旅游者为研究对象,通过分析旅游者满意与旅游者忠诚3个维度的具体关系来考察3种类型旅游者忠诚的异同,并探讨了不同类型旅游者忠诚差异产生的原因,在此基础上归纳、总结出不同类型旅游地竞合关系及其影响因素。  相似文献   

15.
This article provides a broad overview and critical appraisal of the major changes to the role and rationale of government and public administration in Victoria brought about by the Kennett Liberal‐National Coalition government (1992–99). It does so in order to revisit and highlight the fading relevance and viability of the Westminster system of 'responsible government' in the constitutional systems of the States. We show how the Victorian Constitution provides very few restraints upon a government seeking to undermine civil and political rights, weaken the Opposition, marginalise contestatory institutions and restrict information. Against the Westminster system, we defend a republican constitutional arrangement that is able to maintain the contestability of public power. To this end, we suggest a range of workable reforms designed to strengthen democracy and to improve the accountability of public power, particularly that of the political executive.  相似文献   

16.
Abstract

The Captain Swing riots were the most serious protest by agricultural labouring communities of the I9th century. Historiographically, the work of Hobsbawm and Rudé (I969) has remained the outstanding account of these riots. So much so that, since their groundbreaking study, relatively little work has been done on these events at an aggregate scale. However, local research has implied that the unrest was greater than even Hobsbawm and Rudé reported. This article reviews the findings of a project on the Swing disturbances in England, Scotland and Wales in the period I830 to I832. Our intention was to address the extent of ‘Swing’ and to revisit the frequency and type of distribution of the unrest. Our findings suggest that it was indeed more widespread than hitherto believed. Boundaries between Swing and non-Swing are also shown to be porous although many of the conclusions of Hobsbawm and Rudé were found to stand the test of time.  相似文献   

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