Regions Unbound: Towards a new Politics of Place

Abstract This paper proposes a non‐territorial reading of a politics of place. Focusing on the politics of contemporary regionalism, it argues that globalisation and the general rise of a society of transnational flows and networks no longer allow a conceptualisation of place politics in terms of spatially bound processes and institutions. The second part of the paper outlines an alternative politics of place that works with the varied distanciated geographies that cut across a given region.     

The Economic Performance of European Cities and City Regions: Myths and Realities

The ever-increasing concentration of people and economic growth in the largest cities relative to the rest of the country has slowed down or even reversed in many of the developed European countries over the last decade. This trend contradicts what the global cities, urban economics and new economic geography literature would predict. This trend can be interpreted from two points of view: (1) the trend is due to large obstacles to further large city urbanization and thus is inefficient or (2) this trend highlights alternative pathways to growth than the mega-city approach and may be as, if not more, efficient. This trend may be linked to Europe's uniquely polycentric urban structure with high number of small- and medium-sized cities. In addition, improvements in the access to services, including broadband, outside large cities may have facilitated the higher growth rates of smaller centres and rural regions and increased their appeal for residents and firms. Last but not least, negative externalities in the large cities, such as congestion costs, pollution, labour crowding and high cost of living, may increase the appeal of smaller centres and rural regions.     

From Image to Identity: Building Regions by Place Promotion

This article discusses the idea of institutionalizing a region and building a regional identity by constructing a regional image. Identity and image are thus regarded as intertwining both conceptually and in the everyday practices of regional development, where regional competitiveness is emphasized. It is argued that regional identity is to some extent a prerequisite for successful image building, but the interplay is nevertheless distinctly bidirectional. This means that non-standard or newly established regions are increasingly being constructed by place promotion outside the region, although they do also become familiar to the inhabitants of the region in such an institutionalization process, so that the inhabitants will identify with them accordingly. The link between regional identity and image will largely be shaped conceptually, but the sub-regions in Finland serve as case studies for scrutinizing this linkage.     

Branding Knowledge-intensive Regions: A Comparative Study of Pisa and Oulu High-Tech Brands

Place marketing and branding have drawn much attention both in the literature and in practice especially in the 1990s and 2000s. However, the research literature of place branding related to the dynamic evolution of knowledge-intensive regions is limited. This article aims at providing an analysis of place branding processes in knowledge-intensive regions in relation to the evolution of their high-tech clusters, in an attempt to identify the relation between brand development and cluster performance from a longitudinal perspective. The article discusses the results of a multiple case study, including Pisa, Italy and Oulu, Finland. The findings suggest that, in these two cases, branding consisted more in labelling an existing economic phenomenon rather than in fostering or having a bet on it in a visionary way. This is related to the political nature of branding which may provoke a mismatch between the timing of the high-tech cluster dynamics and the timing of branding initiatives, a mismatch which is likely to affect branding effectiveness and which should be considered when evaluating branding impacts.