旅行社服务质量与游客满意感影响因素分析

近些年以来,随着我国经济的快速发展,人们生活水平也不断的得到完善,旅游业也异军突起,在激烈的市场竞争中,旅游业得到了蓬勃发展,而在这消费市场中,旅行社扮演者越来越重要的地位,当之无愧的成为刺激旅游者消费的主力军。但是,旅行社服务质量的好坏直接影响着游客满意感程度,所以说,旅行社服务质量的好坏与游客满意感影响因素息息相关。旅行社作为服务行业的窗口,其服务水平已成为人们普遍关心的问题。本文通过实践调查,与旅行社的主要负责人员、导游、游客进行沟通,并结合     

基于游客感知的服务质量对旅行社经营绩效影响研究

论文从游客感知的服务质量角度作为出发点对旅行社经营绩效影响研究,把旅行社品牌,旅行社口碑,游客的忠诚度,售后服务,员工服务,员工的学历,旅行社产品7个方面作为服务质量的指标进行研究,为游客感知的服务质量对旅行社经营绩效影响提出相应的对策,为众多旅行社在发展的前进路上提供理论依据和资料。     

旅游度假区服务质量与游客满意度、重游意向的关系研究

文章基于文献研究,提出旅游度假区服务质量、游客满意度、重游意向之间的关系假设,并构建相应的理论模型。以珠海横琴长隆国际海洋度假区为例,开展游客问卷调查,并通过SPSS 26.0进行数据分析与实证研究。结果表明,旅游度假区的服务质量对游客满意度有显著正向影响;旅游度假区的服务质量对游客重游意向有显著正向影响;旅游度假区的游客满意度对重游意向有显著正向影响;游客满意度在服务质量对重游意向的影响中起到部分中介作用。在此基础上,结合从业人员的深度访谈数据,进行词频分析与观点分析,提出相应的经营与管理对策,供有关部门参考与借鉴。     

旅行社服务质量与游客满意感影响因素分析

与其它服务消费经历相比,旅游服务过程中顾客的参与性较强,服务人员与顾客之间的交往程度也更高。许多学者提出,在研究旅游服务时,不能直接借用营销领域的有关理论。此外,我国旅行社业起步比较晚,该领域的理论研究也相对落后,基本上处于引进和介绍国外理论的阶段。因此本文针对我国目前的部分地区的旅游市场进行调查,分析旅行社服务质量与游客满意感之间的关系。     

导游服务中常见问题及对策分析

导游服务是整个旅游服务的中心环节,导游在带团过程中所体现出来的服务质量直接影响着游客对整个旅游行程的感受,导游服务质量的优劣还直接影响着旅行社甚至旅游行业的声誉,对旅游业的发展产生正面或负面的影响。所以分析总结导游服务中常见的问题,提出有效对策对于旅游业的发展至关重要。     

跨文化服务接触中游客服务质量感知的心理模型建构

服务接触是跨文化旅游交际的核心,是游客满意度构成的重要组成部分。本文以中国导游和美国游客之间的服务接触为例,以心理模型理论为基础,分析了美国游客感知中国导游服务质量的过程。本文认为,游客感知服务质量、形成满意度的过程是一个游客建构心理模型的推理过程。在建构过程中,由于游客的文化定位、价值观、旅游经历、个性特征、认知能力和情绪等诸因素的不同,每个游客所建构的心理模型不尽相同,最终形成的服务质量评价和满意度也不尽相同。     

基于游客感知的导游服务质量管理分析

基于游客感知基础上导游服务质量管理是促进我国第三服务业发展的有力手段。通过游客期望的导游服务质量与游客实际接受的导游服务质量之间的比较得出相应评价管理标准,明确我国旅游服务行业的发展方向,推进我国旅游产业的进一步发展。     

论改善我国导游和游客关系的途径

在中国,旅游业是一个新兴产业部门,虽然起步较晚,但已形成了较为完善的产业结构。然而,中国旅游业还有很多不成熟的地方,导游和游客的关系还不是很和谐。如何改善导游和游客之间的关系,这是摆在我们面前的一个严峻课题。本文从导游、游客、旅行社及其他相关部门四个方面提出一些建议,试图改善导游和游客的关系。     

基于入境游客感知的中国旅游服务质量演进特征和影响机制

入境游客感知的旅游服务质量是影响入境旅游规模、衡量我国国际旅游竞争力的重要因素。本研究利用历史统计资料、问卷调查数据和结构方程模型方法分析了基于入境游客感知的中国旅游服务质量演进特征和影响机制。研究发现:1990-2012年入境游客对中国旅游服务质量的评价呈现"初步改善-大幅提升-提升趋缓"的趋势,旅游服务质量仍滞后于入境游客不断增长的需求,交通业、旅行社业、旅游公共服务等行业服务质量不高是主要制约因素。从内在影响机制看,入境游客对旅游服务质量比国内游客更为敏感,对入境游客满意度影响最大的因素是各行业服务和旅游公共服务,此外,旅游地形象对于入境游客的感知质量也有很大影响,旅游地形象、游客感知质量和游客满意度最终将影响入境游客的忠诚度,但旅游价格并不是影响入境游客满意度和忠诚度的主要因素。     

论导游对旅游活动的影响

导游是旅游业发展的一个重要的因素,导游服务是旅游服务的一部分,导游的服务质量直接影响着整个旅游服务。导游服务质量不仅会直接影响游客的审美情绪和心理,而且会影响旅游经济,甚至会影响景区及旅游业的整体形象。     

Climate and energy security policies and measures: synergies and conflicts

Concerns about climate and energy security are leading to increased government intervention in the energy sector, in particular as they relate to the choice of energy supply options. While many of these options will improve both energy and climate security, many measures will benefit one while harming the other. This raises an important question for governments and energy planners: how can conflicts between climate and energy security be resolved? This article outlines some of the barriers and problems that may arise as governments and companies try to address climate and energy security concerns simultaneously in various energy supply areas. It concludes by arguing against choosing one objective over the other, and by outlining steps that can be taken to help resolve conflicts between the two agendas.     

我和我的兄弟姐妹

1938年．我出生在金沙江畔一个叫巴塘的小县城里。生在哪一天．至今不知道．因此．六十多年过去了．我从来也没有过过生日。     

Challenger and Chernobyl Lessons and Reflections

Abstract

It is argued that Psychological research on 'race' and 'ethnicity' issues presents a number of ethical problems. These relate to the sociopolitical impact of such research, particularly when it purports to find differences of an 'innate' character; to the use of naive subjects, particularly children, in research which is aimed at demonstrating their 'inferiority'; and, within the academic community itself, to the working relationships between researchers who believe in 'innate' 'race' differences and colleagues belonging to allegedly 'inferior' groups – this being particularly significant within a teaching environment. Although the 'race differences' question has a long and controversial history, ethical issues relating to the research process itself have received less focused attention. Moreover, replacement of the genetically obsolete concept of 'race' with the idea of 'ethnicity' does not solve the problem entirely, and the term 'ethnicity' is itself unsatisfactory in several respects.     

Power and Ethnicity History and Anthropology

This essay reflects on the relationship between anthropological and historical scholarship of ethnicity, picking up on themes explored by Andre Gingrich, by considering the epistemological and evidentiary limitations of social scientific and historical analysis and reconstruction. Beginning with the consideration of the pioneering transdisciplinary efforts of Robert Darnton and Clifford Geertz, it argues that many of the weaknesses ascribed to such efforts are actually part of the nature of social scientific investigation which, in the terms of Peter Winch, must take into account two sets of relationships: that of the relationship between the scientist and the phenomena that he or she observes and the symbolic system that he or she shares with other scientists, which can only be understood from the social context of common activity. How these two relationships challenge social scientific analysis of ethnicity are examined through a consideration of the difficulties of applying Anthony Smith's definition of an ethnie to either Fredrik Barth's classic essay on “Pathan Identity and its Maintenance” or Helmut Reimitz's study of Frankish identity. It concludes that neither anthropologists nor historians are simply describing societies as they are or as they were but rather attempt to describe societies as witnesses within them thought they should be, and we do this for our own society, not for those of the participants, past or present.     

Of Demons and Angels and Historical Humans: Some Events and Questions in Translation and Post-colonial Theory

In what follows, I attempt to show that a look at some curious examples of translations from European texts makes us think about issues in translation theory and post-colonial theory from a slightly different angle. The metaphor of translation can very well be employed for understanding the relation between European texts, and some texts and some social and political practices in India in the colonial period, and this in turn helps us look critically at what I shall call our fuzzy post-colonialism. I also argue that Walter Benjamin's metaphor of translation as the after-life of a work can be extended to posit two basic modes of after-life.     

后伊拉克时代与中国的内政外交--普遍主义与单边主义的冲突

"9·11"事件后,冷战后的国际政治格局发生了重大变化.其最大特征可以概括为以下两点:第一,确立了以唯一超级大国--美国为核心的以反恐为普遍主义的全球性安全阵线;第二,美国的爱国主义、民族主义戏剧性地高涨起来.就像当时有人强调因为全世界有60多个国家的人在世界贸易中心工作,所以对世贸中心的攻击就是对全世界的攻击那样,在美国国民中普遍存在着这样的观点:因为美国社会自身就是世界的缩影,所以星条旗也可被看作是超越一国国界的全人类的普遍象征.