Exploring place marketing by American microbreweries: neolocal expressions of ethnicity and race

The American craft brewing scene has exhibited continued growth over the past several decades fueled by the desire of many patrons to opt for unique, local brews in the place of homogenous national and international brands. Previous research reports that American microbreweries often express neolocalism in the marketing of their products: using local place names, people, events, landscape features, and icons on their labeling and in their names to establish roots with the local environment and culture. By way of qualitatively surveying 1564 microbrewery websites, this paper looks through a neolocal lens to examine microbrewery usage of ethnicity and race in their marketing efforts. Microbreweries are found to express ethnicity and race in their marketing schemes to a limited extent within which ethnicity, more so than race, is demonstrated. Specific examples include references to ethnic ties to the Scots-Irish in Appalachia, specific Native American tribes throughout the country, and Latino, specifically Mexican/Mexican-American, cultural heritage in the American southwest. In addition, findings reflect the demographics of the industry, which is dominated by whites of European descent.     

The white essential subject: race,ethnicity, and the Irish in post-war Britain

This article focuses on the history of Irish migrants in Birmingham in an attempt to enhance historical understanding of race, ethnicity and ‘whiteness’ in post-war Britain. To do so, it will look at two Birmingham histories: the Young Christian Workers’ Association’s report on the Welfare of Irish migrants in 1951, and anti-Irish violence in the aftermath of the Birmingham Pub Bombings of 1974. It will consider the extent to which Irish immigrants were victims of racism, what this meant in terms of discrimination and identity, and, in particular, how Irish experiences corresponded to that of black and Asian migrants.     

Situationally Sherpa: race,ethnicity, and the labour geography of the Everest industry

Following Tenzing Norgay’s historic ascent of Mount Everest, western mythmaking transformed Sherpa ethnicity into a signifier for a labour category, a place, and a set of cultural characteristics. Westerners have come to link Sherpa-ness with stereotypes of superhuman strength, mountain skill, and loyalty. However, most labourers in the Everest industry are not Sherpas; they are upland ethnic minorities who migrate seasonally from the lower hills to the high Khumbu. Many of these ethnic minority labourers also pass as Sherpa. Becoming “situationally Sherpa” is a common practice, but little is known about how, why, and with what effects claims to Sherpa-ness are formed and deployed. This paper explores how and why this identity practice emerged alongside new labour geographies in the Everest region. The case of “situational Sherpas” reveals how racial, ethnic, and labour hierarchies intersect and blur to produce new experiences of oppression, and new possibilities for resistance.     

Town Site Evolution in Southwestern Michigan 1830-1869

A study of original survey records of town plats in three southwestern Michigan counties shows that a wide range of town and town–square designs were in use. This is particularly impressive because so many of these towns were laid out in a very brief period in the mid–1830s. These plats demonstrate that the town planners' spatial vocabulary included a wide range of town square designs and show that a number of different terms were used for similar central public areas. While square–centered grids dominate, there were also other kinds of town plans including many efforts to incorporate water–driven mills into town plans and a series of linear town plats along the Michigan Road. While 1830 town designs are usually reflected in subsequent landscapes, there is an important exception to this: town squares where roads were envisioned as crossing the square proved impractical and were often altered at fairly early dates. In some cases, such as Cassopolis, it is possible to follow this process of town square alteration in some detail. After the coming of the railroad in 1848 new kinds of town design became popular and depot grounds frequently replaced public squares in original town plans. These findings suggest that the methods and goals of early town planners are as yet poorly understood and that those who originally platted a town may have had ideas which were at odds with those who came to occupy the town.     

Friendly Relations: Situating Friendships Between Men and Women in the Early American Republic, 1780–1830

Men and women who became friends in the early American republic struggled with societal worries about the purity and chastity of their friendships. More so than other pairs of friends, heterosocial friends had to attend to how their friendships appeared to those around them. One of the most important ways of doing so was positioning a friendship in relation to spouses. In an era when marriage was the central structure for relations between men and women and fears of seduction and ruin were rampant, friends of the opposite sex needed to integrate their friendships within their marriages. This paper examines how men and women did so through the lens of their correspondence. Navigating a society without clear boundaries or rules for conducting a friendship between a man and a woman, individual pairs of friends improvised to create safe friendships in person and in letters. The careful intertwining of marriages and friendships they created demonstrates the way intimate social relationships were embedded in the social fabric of the early American republic.