Controversy,uncertainty and the diverse public in cultural diplomacy: Australia–China relations

In the past few years, foreign policy tensions between China and Australia have become especially fraught. In some cases, this political situation manifests in the very diplomatic initiatives that were funded to help ease relations. This article considers a case study of a theatrical collaboration in the context of contemporary Australia–China relations to interrogate the value of our understandings of and evaluation frameworks for public diplomacy. This article argues that theories of cultural diplomacy and assessments of initiatives need to consider the multiple and competing objectives, diverse publics and controversial receptions that may be the outcomes of cultural diplomatic initiatives. It demonstrates this complexity in relation to Australia–China relations. Taking a cultural diplomatic initiative that sought to increase positive association for Chinese culture in the Australian public as a case study, it illustrates the range of differences that can be found amongst stakeholders, and the different roles that may be ascribed to cultural diplomacy. These interests, including those of different artistic and political stakeholders, as well as differences in the publics involved, are best segmented not only according to nation but also to subculture.     

Cultural diplomacy: beyond the national interest?

The field of cultural diplomacy, which looms large in present-day cultural policy and discourse, has been insufficiently analysed by the cultural disciplines. This special issue engages with the task of filling the gap. The present essay sets out the terms in which the authors have taken up this engagement, focusing principally on Australia and Asia. Distinguishing between cultural diplomacy that is essentially interest-driven governmental practice and cultural relations, which is ideals-driven and practiced largely by non-state actors, the authors pursue a twofold aim. First, to demystify the field, especially when it is yoked to the notion of ‘soft power’; second, to better understand how actually-existing discourses of cultural diplomacy and/or cultural relations operate in different national contexts. The essay seeks in particular to scrutinize the current confusion surrounding cultural diplomacy and, in the context of the changing role of the nation-state, to explore its possibilities as an instrument for going beyond the national interest.     

Pop-culture diplomacy in Japan: soft power,nation branding and the question of ‘international cultural exchange’

This paper critically examines the development of what is known as ‘pop-culture diplomacy’ in Japan. In the postwar era, the country’s cultural diplomacy was propelled by the necessity to soften anti-Japan perceptions, notably in Southeast Asia. In the late 1980s, the popularity of Japanese media culture in Asia began to attract the attention of policy makers, while subsequent globalized practices of soft power and nation branding gave greater emphasis to the use of media culture to internationally enhance the image of the nation, which has meant the promotion of ‘pop-culture diplomacy’ and, more broadly, ‘Cool Japan’. It is argued that pop-culture diplomacy goes no further than a one-way projection and does not seriously engage with cross-border dialogue. The Japanese case also shows that pop-culture diplomacy hinders meaningful engagement with internal cultural diversity and suggests the necessity of taking domestic implications of cultural diplomacy seriously.     

The case of Asialink’s arts residency program: towards a critical cosmopolitan approach to cultural diplomacy

This paper explores the ways in which one of Australia’s cultural diplomacy initiatives aimed at bringing Australia closer to Asia – the Asialink Arts Residency Program – may provide valuable insights for reimagining cultural diplomacy with a revised understanding of the national interest that reflects the increasingly transnational realities of the contemporary world. Drawing on extensive data gained from interviews and an online survey, the author found that program participants are engaging in exceptionally complex and at times unintended activities, and that policy concerns, such as positive image projection abroad, are rarely high on the residents’ list of priorities. However, these experiences are of particular value for the national interest, in ways not yet formulated by or included in existing cultural diplomacy discourses. With the findings in mind, the author takes a critical cosmopolitan approach to reconceptualising cultural diplomacy.     

Realising Australia's international education as public diplomacy

Australia's international education serves as public diplomacy, essentially engaging and influencing public audiences in ways that progress Australian foreign policy priorities and national interests. The multidimensional and increasingly globalised nature of international education presents enormous opportunity for vital exchange and interactions between and with students, academics and communities via onshore and offshore modes of delivery. Positive experiences of student mobility and the development of intellectual, commercial and social relationships can build upon a nation's reputation, and enhance the ability of that nation to participate in and influence regional or global outcomes. This is ultimately the essence of soft power. While Australia has made significant commercial gains through international education, it has fallen short of realising the soft power potential inherent in the volume and depth of interactions, relationships and achievements resulting from it, particularly in the Asian region, where Australia's international education sector continues to be most active. This article argues that there is a soft power benefit in recognising international education as public diplomacy, though acknowledges that challenges exist in connecting the soft power aspirations to reality. Findings suggest that there is room for more coherent public diplomacy leadership and inter-agency coordination, improved evaluation and expanded dialogue both within the sector and the broader community.     

新时期中国文化外交兴起的必然

文化是国际竞争中备受关注的“软力量”。文化外交作为一个国家总体外交的重要组成部分越来越引起人们的重视。文化外交包括双边和多边文化交流、留学生培养、语言推广和媒体信息交流等活动。文化外交与公共外交关系密切,但又有所侧重。中国拥有悠久的对外文化交流的历史,改革开放以来,我国文化外交在配合国家整体外交,提升文化的国际影响力,宣传中国和平发展理念以及树立良好国家形象等方面发挥了重要的作用。尽管我国的文化外交仍处在一个初级阶段,对外文化交流的潜力还没有得到充分发挥,但是潜力巨大的中国文化外交必将在新世纪有着广阔的发展前景。     

The Takarazuka Girls’ Revue in the West: public–private relations in the cultural diplomacy of wartime Japan

This essay examines wartime Japan’s establishment of culture bureaus and its promotion of the Takarazuka Girls’ Revue in allied European nations and the United States in a moment of international crisis. This overseas cultural policy was part of a series of alternative strategies employed by the Japanese Ministry of Foreign Affairs in an effort to persuade the West to acknowledge Japan’s self‐appointed role as a leader in East Asia, capable of producing advanced cultural products on a par with those of western nations. Key features of this essay include the negotiation between state goals and private interests in the performance of cultural diplomacy, as well as the aesthetic articulation of a hybrid Japanese culture which was traditional yet fully modern, particularly as presented on stage through a display of the female body.     

Australia's ‘special strategic relationship’ with Japan: another ‘China choice’?

In July 2014, Australia's new Prime Minister, Tony Abbott, and his Japanese counterpart, Shinzō Abe, elevated the status of bilateral ties to a ‘special strategic relationship'. Both sides also agreed on intensifying their defence technology cooperation, including in the submarine space. As well, Prime Minister Abbott called Australia a ‘strong ally’ of Japan. Yet, the prospect of a further strengthening of Australia–Japan defence relations has led to criticism by Australian strategic commentators. In particular, critics argue that closer strategic relations with Japan could damage Australia's ties with a rising China. In a worst-case scenario, Australia might even become ‘entrapped’ in a Sino-Japanese conflict. However, this argues that a closer defence relationship is in Australia's strategic interests in the face of China's increasing challenge to the rules-based order in the region. China's uncompromising position in the South China Sea and its more assertive behaviour have led to a greater congruence of threat and risk assessment between Australia and Japan. Indeed, Australia and Japan are increasingly facing a security dilemma vis-à-vis China, albeit to varying degrees. Therefore, for Australia, promoting Japan's ‘security normalisation’ contributes to regional stability. As well, the article points out that closer strategic ties with Japan do not automatically come at the expense of Sino-Australia relations. China's leverage to ‘punish’ Australia for unwanted strategic behaviour is limited, and concerns about ‘entrapment’ in a Sino-Japanese war are exaggerated. However, the more China exerts coercive diplomacy, the closer Australia–Japan defence relations are likely to become.