世界遗产与可持续旅游 联合国教科文组织2015年三清山论坛

世界遗产地是备受广大游客欢迎的旅游目的地。旅游业的发展非常重要,尤其在发展中国家。可持续旅游能为这些国家提供就业、有助于保护传统习俗和减少贫困。但是,目前许多世界遗产地缺乏资源、经验和受过良好培训的工作人员,从而缺乏妥善管理旅游业从而长期保护世界遗产价值的能力。几篇文章或从中国遗产整体,或结合不同遗产地的情况,对遗产保护与可持续旅游进行了深入的探讨,为遗产地的旅游管理提供一些经验。     

遗产旅游研究:从遗产地的旅游到遗产旅游

随着近年来遗产话题逐渐从边缘走向中心,遗产旅游研究日益受到关注.本文系统梳理了国内遗产旅游研究相关文献及国家自然科学基金、国家社会科学基金资助的遗产旅游相关研究的主题与内容发现,目前的遗产旅游相关研究更多是遗产地的旅游研究.在此基础上,通过进一步分析了遗产与遗产旅游的本质特征及其核心问题,结合当前国际学术界关于社会科学研究的本体论与认识论转向的背景,本文提出,遗产旅游的研究应围绕“什么是遗产”“谁的遗产”“怎样阐释”3个核心问题展开,并对相关的研究问题进行了讨论.     

Teaching Archaeological Pasts in South Africa: Historical and Contemporary Considerations of Archaeological Education

This paper discusses the history and trending of archaeological education in South Africa, a set of frameworks wherein primary and secondary level students instrumentalize archaeology to investigate and debate their pasts. Archaeological education has existed thus far as a conversation among archaeologists and a footnote in the national curriculum. I present the first cohesive treatment of these projects. I examine attendant conflicts and obstacles, drawn partly from my involvement in two South African projects but illustrating issues that I believe have global resonance. I submit that archaeological education entails engagements that hold serious ramifications for archaeological ethics, practice, and epistemology.     

Current Realities,Idealised Pasts: Archaeology,Values and Indigenous Heritage Management in Central Australia

This paper addresses the inter‐cultural meanings and assumptions which have arisen in the interpretation of heritage and its conservation in central Australia. Conflicting views of heritage conservation are grounded in particular constructions of the past which are adapted and redefined in relation to the present. In central Australia, Indigenous notions of time and property have stressed the symbolic value of objects in terms of the Dreaming and their active role in exchange. The definition of objects as personal effects and their enhancement of social values through exchange have been at odds with archaeological understandings of the same objects as artefacts and attempts to conserve them as items of heritage significance. Specific examples discussed include the use of artefacts in economic exchanges, interpretation of archaeological sequences, and the application of concepts of significance through land rights and heritage legislation.     

UNESCO World Heritage Site of Lenggong Valley,Malaysia: A Review of its Contemporary Heritage Management

This article reviews contemporary heritage management through a systematically coded content analysis at one of Malaysia’s UNESCO World Heritage Sites: the Archaeological Heritage of the Lenggong Valley (AHLV). It evaluates the competency of the preliminary Conservation Management Plan (CMP) of AHLV by looking at the accuracy of five distinctive dimensions of the CMP in conveying the information about the sites and management objectives: the legislation related to the heritage conservation and management; the action and implementation of the management strategies; the level of stakeholder’s participation; and, finally, how the CMP integrates local values and ideas into management planning. The results show that contemporary heritage management planning at Lenggong Valley tends to prioritize the conservation of the archaeological values of the sites over other values (i.e. social, historical, and aesthetic values), and that planning has largely been in the hands of governmental agencies with limited involvement from local communities in the decision-making process.     

国外遗产旅游与遗产管理研究--综述与启示

遗产旅游与遗产管理是国外旅游研究领域的热点之一。本文从文献综述的角度对遗产与遗产旅游的起源、发展进行了阐述，并进一步就遗产旅游与遗产管理研究的主要内容进行了总结，然后在此基础上探讨了国外遗产旅游与遗产管理对我国遗产旅游与遗产管理研究的启示。     

原真性理解：旅游与遗产保护视角的演变与差异

“原真性”是一个动态、多元和复杂的问题。遗产保护研究领域强调客体本身衡量标准,讨论建构公认的遗产保护标准体系与技术指标;而旅游研究则强调主体的实地体验,讨论主体对客体“真”、“假”的辨别及其体验效果。旅游与遗产保护是一个互动演进与相互作用的过程,因此在旅游与遗产保护研究中要从互动与动态的角度来理解原真性概念。     

Ireland and the UNESCO Convention on the Protection of the Underwater Cultural Heritage

Ratification by Ireland of the 2001 UNESCO Convention on the Protection of the Underwater Cultural Heritage will not be able to take place until after enactment of additional domestic legislation. The reasons for this are examined in the context of Ireland’s legal system. Since 1987 Ireland has had extensive legal protection for underwater cultural heritage, but the jurisdictional aspects of the Convention are key to understanding why additional legislation is necessary. Issues relating to salvage law are also considered. The 2001 Convention is placed in the context of development of Irish policy on underwater cultural heritage.     

Heritage Tourism, Identity and Development in Peru

In this paper the linkages between archaeology, identity, and tourism in Peru are discussed in the context of economic and social development. The role of archaeologists in the heritage process (patrimonialización) is shown to transcend the production of narratives and destinations pivotal to the touristic experience. Engagements beyond the material remains of the pre-Colonial past have been hampered by the complex role of the indigenous in the national mythology, as much as by the perceived mandate of the discipline. Promise and pitfalls of ethical practices leading to locally grounded strategies are explored in two case studies.     

Heritage,Identity and Tourism in Hong Kong

Once a part of the Chinese Empire, Hong Kong then became a British colony and changed its status again in 1997 to that of a Special Administrative Region of the People's Republic of China. The implications of this history for heritage and cultural identity are discussed with particular reference to their representation and promotion as tourist attractions. Hong Kong is seen to be using its unique heritage in a time of transition and uncertainty to assist in defining a distinct identity that is partly expressed through tourism. There are, however, certain potential conflicts of meaning and interpretation amongst the interested parties that have still to be resolved. The experience of Hong Kong provides an insight into the dynamics of the relationship between identity, heritage and tourism that are especially complex within the context of decolonisation.     

Digital Technology and a Community Framework for Heritage Rock Art Tourism,Makgabeng Plateau,South Africa

Using digital technologies in the process of collecting and documenting oral heritage allows previously marginalised voices to feed into heritage and historical narratives for rock art heritage tourism. Literary heritage narratives have tended to dominate the dissemination of information on African heritage, whereas African cosmologies and oral traditions are the intangible values of place that attract visitors to heritage sites. In the Makgabeng, oral heritage narrated through stories, songs, dances and poetry and collected using digital technologies will help preserve African values threatened by the onslaught of Western ones, especially through written European languages and social media. The Makgabeng Community Rock Art Project re-values the role of elders in sustainability of heritage tourism initiatives and the integration of a community structure as a sustainable “ready-made” framework to heritage management in Africa.     

Local Resources,Global Heritage: An Introduction to the 2001 UNESCO Convention on the Protection of the Underwater Cultural Heritage

On January 2, 2009, the 2001 UNESCO Convention on the Protection of the Underwater Cultural Heritage entered into force, setting an international precedent for the protection and preservation of underwater archaeological resources and providing guidelines for site management and responsible investigation. Historically, submerged cultural resources, particularly shipwrecks, have been exploited primarily for their potential monetary value. Over the last 50 years archaeologists have challenged this perception, demonstrating the cultural and scientific value of submerged cultural resources.     

Archaeological Heritage Management and Site Inventory Systems in Africa

Abstract

Archaeological Heritage Management in West Africa is hampered by lack of adequately trained personnel, lack of funds, and lack of appropriate equipment such as computers. It is suggested that organizations such as the World Bank should consider supporting training programs for Third World archaeologists, with internships at U.S. universities with appropriate expertise, and in areas where the World Bank has development projects, providing equipment which would be most efficient for archaeological survey and testing. Most particularly needed are intensive surveys in all African countries; one cannot “manage” if one does not know what the resource base contains.     

Cultural Tourism: Marketing Challenges and Opportunities for German Cultural Heritage

Because of the generally precarious state of public finance in Germany, at federal, state and community levels, expenditure for cultural purposes is being reduced constantly. Therefore, cultural institutions such as heritage sites are virtually compelled to find additional sources of funding to improve their financial situation and ensure their long‐term survival. One of the more suitable means of increasing the revenue situation on an ongoing basis is to improve and expand the cultural tourism offerings. Despite this significance of cultural tourism, an empirical study established that German heritage sites have by no means exploited the real potential of cultural tourism in a comprehensive manner. Thus, the objective of this paper is, on the basis of a well‐founded delineation of the concept and demand‐side situation, to demonstrate the potential success factors for developing cultural tourism and to do so from a marketing perspective.     

Mexico: A Leader in Ratification of the UNESCO Convention on the Protection of the Underwater Cultural Heritage

Mexico’s National Institute of Anthropology and History established an ethical program for the protection and research of the country’s underwater cultural heritage (UCH). Its Vice-Directorate of Underwater Archaeology trains archaeology and conservation students, participates in national and international initiatives regarding UCH, and develops multidisciplinary projects in maritime and continental waters. During negotiation of the UNESCO Convention, the Latin American and Caribbean Group united in a strong voice and contributed to its adoption in 2001; in 2006, Mexico ratified the Convention. This article highlights Mexico’s adoption of the 2001 UNESCO Convention as a case study, to stimulate all countries to ratify the convention and to cooperate in protecting the world’s UCH.     

态度与价值:遗产旅游体验模式探析——以苏州平江历史文化街区为例

"遗产资本化"(Heritagization)是遗产被用于实现特定目标的社会进程,是遗产旅游的核心,遗产旅游开发是遗产资本化的当代形式,遗产旅游开发的直接目标即向公众提供真实性的遗产体验。本文结合苏州平江历史文化街区的旅游产品开发案例,根据对社交媒体(Social Media)中旅游博客(Blog)原创文本的内容分析(Content Analysis,CA)和语义网络分析(Semantic Network Analysis,SNA),挖掘旅游者对案例遗产旅游地的个人态度和价值认知情况,进而提出一个由旅游者对遗产的个人态度及其遗产价值认知所构成的遗产旅游体验开发框架,勾勒出文化遗产旅游开发的战略导向。