Social Values and Rock Art Tourism: An Ethnographic Study of the Huashan Rock Art Area (China)

The rapid expansion of cultural tourism has led to increased numbers of visitors to rock art sites throughout the world. The rise of rock art tourism has affected not only the preservation of rock art sites, but also the social values attributed to the sites by communities in the immediate vicinity. Social values refer to the social and cultural meanings that a place of heritage holds for a particular community. This article aims to discuss the influence of tourism on the social values that uphold local communities’ emotional attachment to rock art heritage, using the Huashan rock art area in China as a case study. Zuojiang Huashan Rock Art Cultural Landscape is the first rock art heritage in China proposed to be inscribed on the UNESCO World Heritage List and officially obtained World Heritage Status in July 2016. This article argues that many of the changes generated by the endeavour towards tourism promotion by the authorities in their pursuit of World Heritage designation have contributed to the reinforcement of the social values under discussion. However, negative feelings among the communities in response to the undesired consequences of the designation campaign might have resulted in the attenuation of such values. The ultimate goal of the research is to prompt further reflection on existing rock art heritage management mechanisms both in China and worldwide.     

From bricks and mortar to social heritage: planning space for diversities in the AHD

This article investigates the authorised heritage discourse (AHD) through the lens of conservation planning practice. The AHD is characterised as an exclusionary discourse that privileges the physical nature of ‘heritage’, defined scientifically by ‘experts’. Set within the context of wider international trends towards more inclusive heritage practices, the article advances understanding of the contemporary AHD. Using local heritage designation as an investigatory platform, a thesis is developed to explain professional representations of heritage operating in this setting. In doing so, a pervasive, yet nuanced AHD is exposed. At the same time, a complex variety of contextual factors that constrain radical readjustment of the AHD are also uncovered. These include struggles over the subjectivity and operationalisation of social and cultural heritage values in rational planning environments. The conclusions drawn from this research challenge and subtly refine the AHD, and crucially, propose that wider trends in the heritage discourse cannot be adequately implemented within the current legal apparatus and mind-set of traditional rational planning. The article suggests that further research is required to understand how the multiple and diverse layers of heritage meanings can be emplaced and legitimised within planning settings.     

‘My Country is like my Mother…’: respect,care, interaction and closeness as principles for undertaking cultural heritage assessments

Investigation of social values is essential to understanding relationships between people and place, particularly in Indigenous cultural heritage management. The value of long-term ethnographic studies is well recognised, however, such approaches are generally not possible in many heritage studies due to time or other constraints. Qualitative research methods have considerable potential in this space, yet few have systematically applied them to understanding Indigenous peoples’ relationships with place. This paper reports on a qualitative study with Alngith people from north-eastern Australia. It begins by exploring the embodied, experiential nature of Alngith peoples’ conception of Country and their emphasis on four interrelated themes: Respect, Care, Interaction and Closeness when describing relationships to Country. We suggest that Alngith people-to-place relationships are underwritten by these ideals and are central to local expectations for respectful, inclusive heritage practices. The results also reveal new perspectives and pathways for Aboriginal communities, and heritage managers dissatisfied with the constraints of ‘traditional’ cultural heritage assessment frameworks that emphasise archaeological methods and values. The paper further demonstrates how qualitative research methodologies can assist heritage managers to move beyond the limitations of surveys and quantitative studies and develop a deeper understanding of Indigenous values, concepts and aspirations (social values).     

The role of heritage conservation districts in achieving community economic development goals

Most jurisdictions have some kind of measures to protect physical fabric and manage change within historic neighbourhoods. In Ontario, Canada’s largest province, these are called Heritage Conservation Districts. While much has been written about such aspects as identifying such districts, the designation process and their role in the urban landscape, less exploration has been devoted to understanding their potential role in economic development. This study examined two heritage districts in the Town of Markham, a fast-growing exurban municipality north-east of Toronto. Both of these neighbourhoods and both designated heritage areas have in place an economic development mechanism called a Business Improvement Area. The research involved interviews, household questionnaires, observation and statistical analysis. It was found that overall the data indicated that the management of the heritage resources supported and enhanced economic development. It was also found that there were considerable differences between the two areas in spite of their close proximity. The reasons for those differences are outlined.     

The Langkawi Global Geopark: local community’s perspectives on public education

The study reported in this paper represents one of the first attempts at exploring the perspectives of the local communities on the designation of Langkawi Island in Malaysia as a UNESCO Global Geopark. It is premised on the widely acknowledged assertion that the local communities constitute an important group of stakeholders in the planning and implementation of development activities. Hence, the communities living in the geopark areas in Langkawi are considered important stakeholders who play a crucial role in the development of heritage tourism in Langkawi Global Geopark. This paper examines their views on their appreciation of the geopark as heritage, the interpretation of their shared values, the benefits and opportunities afforded by the geopark, and the extent of their involvement in the implementation of geopark activities. The findings point to the need for more support for public education programmes, and awareness initiatives aimed not only at ensuring community engagement with the development of Langkawi Geopark but also at generating stewardship actions from the community.     

Negotiation of Social Values in the World Heritage Listing Process: A Case Study on the Beijing-Hangzhou Grand Canal,China

This paper examines the World Heritage listing process for the Beijing-Hangzhou Grand Canal to understand the sociopolitical meanings of heritage in contemporary China. Over the past four decades, the efforts of the Chinese government have been clearly geared towards improving governance over heritage sites by designating them as state properties, which requires the selection and evaluation of cultural heritage sites on the specific political meaning based on historical, aesthetic, or scientific value. In the process of World Heritage listing of Chinese heritage sties, the model of ‘state properties’ had to be compatible with UNESCO’s understanding of ‘heritage’, as well as economic benefits of heritage. Drawing on the data collected from the process of World Heritage listing of the Beijing-Hangzhou Grand Canal, this paper explores the integration of the social meanings of heritage into the ‘authorized’ values criteria, facilitating multiple uses of ‘heritage’ through collaboration among UNESCO, Chinese heritage officials, and local communities. It argues that practices of heritage that consider social meanings will integrate local communities’ understandings into political meanings of heritage on basis of central government’s interests. This paper shows how the social meanings of heritage create a dialectical relationship to enable a ‘living’ cultural process in the preservation of ‘state properties’. In addition, the social meanings of heritage allow all potential stakeholder groups to negotiate with the heritage bureaucracy, as well as strengthening the role of local interests in heritage policy.     

From universal to local: perspectives on cultural landscape heritage in South Africa

The concept of cultural landscapes relates to the multifaceted links between people, place and identity. From a professional perspective, the concept refers to a category of designated conservation areas with specific biocultural heritage values. From a local perspective, it may refer to a landscape that is associated with the provision of a culturally-specific sense of identity and belonging. We explore these two perspectives through a comparative analysis of three cultural landscapes in South Africa, the ‘expert’ designated Mapungubwe Cultural Landscape and the Richtersveld Cultural and Botanical Landscape, and the local associative landscape of emaXhoseni, which is not formally recognised. We propose that a biocultural diversity perspective of heritage not only recognises the inextricable relationship between nature and culture, but it also gives prominence to the beliefs, values and practices of local people, and to strengthening their agency to safeguard their heritage in ways and forms that are relevant to them.     

European Capital of Culture Designation as an Initiator of Urban Transformation in the Post-socialist Countries

Since 1985, the EU has designated cities as European Capital of Culture (ECOC) for 1 year at a time. Various ECOCs have used the designation as a tool to revive the city space. The cultural initiatives, such as the ECOC designation, are the EU's political instruments, whose significance has increased during the recent decades, and through which the EU aims to influence various political objectives, such as the unity of the Union and economic growth. These particular objectives were brought into the focus of the ECOC initiative during the Eastern enlargement of the Union. Since 2007, various Central and Eastern European cities have aimed to regenerate their economy through large construction projects, developing and repairing public spaces, investing in creative industries and transforming the image of the city, with the help of the ECOC brand. On one hand, the investments have recreated the cities with a unified modern look and an up-to-date atmosphere. On the other hand, the ECOC designation can be criticized for homogenizing the urban spaces in European cities by forcing the cities to follow certain criteria and expecting them to obey certain cultural values and trends in the urban development.     

Socio‐cultural currents affecting heritage site consideration: The impact of human values on people's attitudes and behaviour

Abstract

Many heritage site directors think of market research in simple ‘who, what, when, where’ terms; who came to their site, what did they see, when did they come, and where did they come from? Some also have employed qualitative techniques to probe ‘why’, asking groups of visitors to tell moderators why they were attracted, or not, by some specific exhibit, site or display. Research can offer a far deeper understanding than this basic marketing information. After a brief introduction focusing on the impact of demographics in the next few years, and recent trends in visits to British attractions, the analysis of key attitudinal statements regarding the psychological impact of heritage and technology is examined to see which socio‐cultural trends affect attitudes to these concepts.     

Heritage designation and scale: a World Heritage case study of the Ningaloo Coast

As heritage research has engaged with a greater plurality of heritage practices, scale has emerged as an important concept in Heritage Studies, albeit relatively narrowly defined as hierarchical levels (household, local, national, etcetera). This paper argues for a definition of scale in heritage research that incorporates size (geographical scale), level (vertical scale) and relation (an understanding that scale is constituted through dynamic relationships in specific contexts). The paper utilises this definition of scale to analyse heritage designation first through consideration of changing World Heritage processes, and then through a case study of the world heritage designation of the Ningaloo Coast region in Western Australia. Three key findings are: both scale and heritage gain appeal because they are abstractions, and gain definition through the spatial politics of interrelationships within specific situations; the spatial politics of heritage designation comes into focus through attention to those configurations of size, level and relation that are invoked and enabled in heritage processes; and researchers choice to analyse or ignore particular scales and scalar politics are political decisions. Utilising scale as size, level and relation enables analyses that move beyond heritage to the spatial politics through which all heritage is constituted.     

The Impact of Mobile Technology on Low‐Income Communities in Lebanon

This article attempts to study the impact of mobile technology, as represented by mobile phones, on low income communities, as represented by farmers in the Bekaa Valley, the largest farmland of Lebanon. It aims to identify areas where the mobile phone has a positive impact on farmers' lives, family, friends, work, finance, and health; and areas where the mobile phone has a negative impact on farmers' lives, in addition to identifying some important associations among the variables. The results show that more than 38 percent of farmers own a mobile phone. The benefits of having a mobile phone are improved work, better income, improved family and social ties, more freedom and independence, better health, and better finance. High cost and accessibility were the two major drawbacks. Owning a mobile phone is associated with education, better work, better income, better health, and better finance. It is independent of gender and income. The study recommends that telecommunication companies in the area should expand their services to low‐income communities, improve coverage, and reduce cost.     

UNESCO World Heritage Site of Lenggong Valley,Malaysia: A Review of its Contemporary Heritage Management

This article reviews contemporary heritage management through a systematically coded content analysis at one of Malaysia’s UNESCO World Heritage Sites: the Archaeological Heritage of the Lenggong Valley (AHLV). It evaluates the competency of the preliminary Conservation Management Plan (CMP) of AHLV by looking at the accuracy of five distinctive dimensions of the CMP in conveying the information about the sites and management objectives: the legislation related to the heritage conservation and management; the action and implementation of the management strategies; the level of stakeholder’s participation; and, finally, how the CMP integrates local values and ideas into management planning. The results show that contemporary heritage management planning at Lenggong Valley tends to prioritize the conservation of the archaeological values of the sites over other values (i.e. social, historical, and aesthetic values), and that planning has largely been in the hands of governmental agencies with limited involvement from local communities in the decision-making process.     

Heritage in trust: Sustainable stewardship in transition?

Abstract

Frequently identified with ‘establishment’ values the National Trust has as often been a focus of critique as of celebration. This essay examines the Trust's changing relation to contested values of heritage as manifest in its acquisitions and management policies, in its engagement with environmental and social issues and an emerging politicisation which transcends a narrow, purely property‐based interpretation of its statutory purpose. Recent acquisitions challenge conventional perceptions of ‘natural beauty’ and ‘historic interest’. Organisational greening has precipitated a review of the implications of stewardship ‘in perpetuity’. Recognition of the needs of local communities and awareness of equal opportunities issues have prompted a reinterpretation of its founders’ concerns with access and enjoyment ‘for the nation’. These developments manifest an inchoate shift in the Trust's emphasis from the preservation of the status quo to engagement with change, both within the context of its own properties and in its relations to the wider society and environment. The Trust is unlikely ever to lead changes in public perceptions of heritage but neither is its role necessarily or irredeemably a wholly reactionary one. Inertial and cautious, the Trust reflects and articulates the shifting resolution of contested cultural values.     

Digitisation,digital interaction and social media: embedded barriers to democratic heritage

Abstract

The democratisation of heritage through digital access is a well-documented aspiration. It has included innovative ways to manage interpretation, express heritage values, and create experiences through the ‘decoding’ of heritage. This decoding of heritage becomes democratised, more polyvocal than didactic exhibitions, and less dependent on experts. However, the decision of what ‘heritage’ is and what is commissioned for digitisation (the encoding) is not necessarily a part of this democratisation. This paper will consider how digitisation reinforces the Authorised Heritage Discourse through the lens of Stephen Lukes’ three (increasingly subtle) dimensions of power: conflict resolution, control of expression and shaping of preferences. All three dimensions have an impact on how public values are represented in heritage contexts, but the introduction of digitisation requires more resources, expertise and training within established professional discourse. Social media may have a positive impact on the first two dimensions, but can reinforce hegemony. Alternatives are subject to epistemic populism. The role of digitisation and social media in the democratisation of heritage needs to be better understood. Questions regarding the nature and process of digital interaction, in terms of whose heritage is accessible, affect the very issues of democratisation digitisation appears to promote.     

Living with Heritage: The Potentials of and Pressures on the Heritage Landscape of Gwollu,Upper West Region,Ghana

Abstract

The impact of development has been identified as one of the most pressing concerns in heritage management in Africa. At the same time, heritage has also been recognized as having the potential to bring tourists, and thus growth, to local economies. Communities that wish to benefit from the latter have to balance developmental pressures against the preservation of heritage, and various sectors of the community may view these priorities differently. In this paper, I discuss some of the potentials of, and pressures on, the heritage landscape of Gwollu, a town in Ghana's Upper West Region. I use Gwollu's brickmakers as a case study to illustrate the small-scale everyday development that can have a lasting impact on a town's heritage resources, and how internal divisions within communities may affect the heritage tourism process.     

Conservation values,the authorised heritage discourse and the conservation-planning assemblage

The focus of this paper is the practice of conservation applied through the English planning system, termed conservation-planning. It argues that a distinct conservation-planning social entity has developed that may be described as an ‘assemblage’ and that the values and validated practice of conservation-planning are constructed as an authorised heritage discourse (AHD). Emphasis is placed upon the way that the AHD maybe mobilised by the conservation-planning assemblage in relation to other elite discourses, explored through the way that relationships have developed between the policy spheres of conservation-planning, regeneration and economic development. In doing so, it is argued conservation has successfully repositioned itself from being regarded as a barrier to development to being regarded as an active agent of change. Furthermore, the paper proposes that within the conservation-planning AHD we might detect sub-AHDs, organised around the short-hand labels of Conservation Principles, The Heritage Dividend and Constructive Conservation, each with a somewhat different rhetorical purpose. Through this analysis, we can better understand conservation-planning as a distinct heritage social entity and process. It shares values with other heritage activities but also has distinct differences, intimately related to its political relationship with other domains of urban management.     

The leitmotiv in the mathematical thought of Gerbert of Aurillac

The political transformation of Italian cities during the thirteenth and fourteenth centuries had a significant impact on the social fabric of those communities. This essay examines the effect of political change on the social order in urban Italy through a study of the response of lay confraternities in Bergamo to the demise of the commune and the rise of the Visconti signoria. We examine the administration, the civic commitments, and the charitable donations of the city's largest confraternity, the Misericordia Maggiore, from the late thirteenth century, when it was a close supporter of the commune, to the mid-fourteenth century, when the confraternity came increasingly to resemble the signorial regime. In its emulation of the social values of contemporary government, and its willingness to adapt to suit prevailing political structures, the Misericordia helped smooth the transition from commune to signoria for its membership and the community at large.     

Heritage and gastronomy: The pursuits of the ‘new tourist’

Abstract

The main thrust of this text is to acknowledge the relationship between gastronomy and heritage as a key motivator for travel. Gastronomy, as a central part of culture, and its influence on other aspects of culture has received scant recognition from the academic world generated by tourism. Gastronomy, heritage and tourism are old friends; the relationship between them is mutually parasitic. Gastronomy's role as a cultural force in developing and sustaining heritage tourism is addressed, as is its increasing role as a catalyst in enhancing the quality of the tourist experience. Today's consumers’ search for an individual lifestyle is changing tourism and the ‘new tourist’ is using the holiday for acquiring insight into other cultures. Recent research and current market trends are examined to reveal the increasing significance of gastronomy to holiday choice. It is argued that gastronomy brings culture and cultures together. Place and setting enhance the food experience and arguably vice‐versa. Heritage and gastronomy combined make for an excellent marriage of tourist resources. The text argues that this combination is both used and viewed by the tourist. As such the tourist becomes engaged in cultural heritage to a deeper level.     

The Protection of Archaeological Sites in Taiwan

Abstract

There are roughly 2300 recognized archaeological sites in Taiwan. Under the Cultural Properties Preservation Law (CPPL) of 1982, archaeological heritage falls under the category of 'historic relics'. However, archaeological sites are not designated as such until they have been excavated and studied to prove their cultural value. Protection of the archaeological heritage has been reinforced through the Environmental Impact Assessment Act (EIAA), which regulates all environmental management plans. These study and determine the degree and scope of the potential impact of development on the cultural environment.

The CPPL was extensively amended and promulgated in 2005, and in this recent document discussed archaeological heritage in a distinct chapter (Chapter 3 with 16 acts). Furthermore, three regulations have been issued concerning the examination of designations of archaeological sites, qualification standards for excavation, as well as the administration and protection of archaeological sites. The newly enacted Cultural Law and Regulations confer competent authorities at all levels with all powers to supervise, administer, and then protect valuable buried cultural property. Although the protection of archaeological heritage has been better enforced since 2005, archaeological remains in Taiwan are still under various threats. Preservation of the cultural heritage is threatened by development, in many cases resulting in impasse. This paper discusses several recent examples of such dilemmas and presents a personal opinion on a better way to settle the controversy.