Narratives of World Heritage in Travel Guidebooks

World Heritage Sites are among the most popular tourist destinations in the world and are, by UNESCO definition, exceptional heritage places. New visions of World Heritage encourage ideas of intercultural exchange and dialogues in the creation of these places. Thus it might be expected that cultural World Heritage Sites would be presented in ways that signal their ‘universal’ status. The article examines the portrayal of these sites in travel guidebooks, which are an acknowledged source of important influence on travellers. A study of travel guidebooks for various European nations showed that surprisingly few places are labelled as World Heritage even in the most comprehensive books. There is a gap between the ideals and what happens on the ground. While practical problems and lack of awareness may be one explanation for this, the inherent difficulties of conceiving and presenting narratives of world heritage as opposed to national, regional or local heritage may be more significant.     

World Heritage listing and changes of political values: a case study in West Lake Cultural Landscape in Hongzhou,China

World Heritage themes and frameworks, as well as the criteria for assessing the ‘outstanding universal values’ (OUV) of World Heritage sites, have been extensively criticised for being Eurocentric. Asia is a region of extraordinary levels of cultural, religious and ethnic diversity, which often comes into conflict with UNESCO understandings of heritage. Due to the influence of UNESCO, and the persuasiveness of the heritage discourses it authorises, Asian nations tend to utilise assessments and management ideologies that derive from a European viewpoint. This paper explores the changes in the political role of heritage during the process of World Heritage listing of a Chinese cultural heritage site, West Lake Cultural Landscape of Hangzhou. The study is based on three and a half months of fieldwork in Beijing, Shanghai and Hangzhou. Firstly, I examine how the government officials and experts formulated the nomination dossier, and explore their purposes in seeking World Heritage listing and their understanding of heritage. In addition, tensions between governments’ understanding of the values of the site and those of UNESCO and ICOMOS will be mapped. Secondly, I examine how the Chinese government used the World Heritage ‘brand’ and policies to construct national and local narratives during and after the World Heritage listing. In this paper, I argue that both national and local governments are quite cynical about the listing process, in that they not only recognise they are playing a game, but that the game is ‘played’ under Eurocentric rules and terms. They know some Chinese values do not fit into UNESCO’s conception of ‘outstanding universal value’ (OUV), and they have ‘edited out’ those Chinese values, which could not be explained to Western experts, and utilised the discourses of international policy and expertise. Ultimately, these values and ‘rules’ frame the management of the sites to some extent, as the Chinese government must not, in order to maintain the WH listing, deviate too much from the rules of the game.     

Protecting World Heritage: Regulating Ownership and Land Use at Angkor Archaeological Park,Cambodia

This paper contemplates whether, and in what ways, proprietary interests in land and land usage are affected by a World Heritage listing, using Angkor Archaeological Park, Cambodia, as the case study. The effect is measured through the identification and synthesis of the national legislative and local regulatory response to the implementation of the World Heritage listing. Such an analysis illustrates that the listing imposes significant restraints on land use and ownership which impact directly on the local resident communities of Angkor. A breakdown of the regulatory response also highlights the limitations inherent in the existing regulatory framework. There is a consideration of the concept of ‘ownership’ in a World Heritage site of ‘outstanding universal value’. In raising these issues, this paper highlights the challenges facing heritage managers in attempting to marry local needs with the demands of international heritage protection in the setting of a post‐conflict Southeast Asian nation.     

Towards a holistic approach to heritage values: a multidisciplinary and cosmopolitan approach

ABSTRACT

In this paper, we explore the ‘Preservation/Heritage Values/Management’ triptych, and we propose a new method for addressing the values attributed to cultural heritage sites. Combining multidisciplinary and cosmopolitan approaches, we propose a way of moving beyond the traditional lens of assessing significance within the imposed categorical framework of ‘aesthetic, historic, scientific, social or spiritual values’. We provide an example of our new approach through a worked case study in the Maloti-Drakensberg Park World Heritage Site (South African section). Our case study concerns the values associated with the world famous San (Bushman) rock art of this mountain area. Through a thematic analysis of data collected in this area from 2009 to 2017, six cross-cultural interest points are identified and are discussed. Building upon the history of values-based heritage management, we argue that our multidisciplinary and cosmopolitan method is transferable and can be applied to heritage sites around the world. It can facilitate the construction of heritage management plans that are more in tune with local actors and that will therefore prove to be more effective and sustainable.     

Negotiation of Social Values in the World Heritage Listing Process: A Case Study on the Beijing-Hangzhou Grand Canal,China

This paper examines the World Heritage listing process for the Beijing-Hangzhou Grand Canal to understand the sociopolitical meanings of heritage in contemporary China. Over the past four decades, the efforts of the Chinese government have been clearly geared towards improving governance over heritage sites by designating them as state properties, which requires the selection and evaluation of cultural heritage sites on the specific political meaning based on historical, aesthetic, or scientific value. In the process of World Heritage listing of Chinese heritage sties, the model of ‘state properties’ had to be compatible with UNESCO’s understanding of ‘heritage’, as well as economic benefits of heritage. Drawing on the data collected from the process of World Heritage listing of the Beijing-Hangzhou Grand Canal, this paper explores the integration of the social meanings of heritage into the ‘authorized’ values criteria, facilitating multiple uses of ‘heritage’ through collaboration among UNESCO, Chinese heritage officials, and local communities. It argues that practices of heritage that consider social meanings will integrate local communities’ understandings into political meanings of heritage on basis of central government’s interests. This paper shows how the social meanings of heritage create a dialectical relationship to enable a ‘living’ cultural process in the preservation of ‘state properties’. In addition, the social meanings of heritage allow all potential stakeholder groups to negotiate with the heritage bureaucracy, as well as strengthening the role of local interests in heritage policy.     

The social production of ‘attractive authenticity’ at the World Heritage Site of Røros,Norway

This paper examines how authenticity and its use as a way of conceptualising the past participates in processes of heritage production, which are here defined as both the social construction of heritage sites and the uses of heritage sites as resources to achieve social goals. We argue that the social production of place and the social values generated by place are linked by a common approach based on the use of ‘place attraction’ as a unifying social concept. The World Heritage Site of Røros has as an attractive place become a resource for the production of cultural capital among various stakeholders, taking the form of a large body of ‘heritage knowledges’. However, a symbolic capital production of ‘attractive authenticity’ has today generated an idealised past and a purified iconic image of Røros as World Heritage. The discourse of ‘attractive authenticity’ reveals a conflict of interests where symbolic capital unfolds and makes power relations evident. This exposes a discussion about cultural heritage management practices at World Heritage Sites.     

UNESCO World Heritage Site of Lenggong Valley,Malaysia: A Review of its Contemporary Heritage Management

This article reviews contemporary heritage management through a systematically coded content analysis at one of Malaysia’s UNESCO World Heritage Sites: the Archaeological Heritage of the Lenggong Valley (AHLV). It evaluates the competency of the preliminary Conservation Management Plan (CMP) of AHLV by looking at the accuracy of five distinctive dimensions of the CMP in conveying the information about the sites and management objectives: the legislation related to the heritage conservation and management; the action and implementation of the management strategies; the level of stakeholder’s participation; and, finally, how the CMP integrates local values and ideas into management planning. The results show that contemporary heritage management planning at Lenggong Valley tends to prioritize the conservation of the archaeological values of the sites over other values (i.e. social, historical, and aesthetic values), and that planning has largely been in the hands of governmental agencies with limited involvement from local communities in the decision-making process.     

Community,Connection and Conservation: Intangible Cultural Values in Natural Heritage—the Case of Shirakami‐sanchi World Heritage Area

Intangible cultural heritage, according to a UNESCO definition, is ‘the practices, representations, expressions as well as the knowledge and skills that communities, groups and in some cases individuals recognise as part of their cultural heritage’. Using a case study of Shirakami‐sanchi World Heritage Area, this paper illustrates how the local community's conservation commitment was formed through their long‐term everyday interactions with nature. Such connectivity is vital to maintaining the authentic integrity of a place that does not exclude humans. An examination of the formation of the community's conservation commitment for Shirakami reveals that it is the community's spiritual connection and place‐based identity that have supported conservation, leading to the World Heritage nomination, and it is argued that the recognition of such intangible cultural heritage is vital in conservation. The challenge, then, is how to communicate such spiritual heritage today. Forms of community involvement are discussed in an attempt to answer this question.     

遗产学视角下的“遗产”讨论

遗产学或遗产旅游学的"遗产"名称来源于一般生活常规的"遗产"名称,实物形态为财产,两者之间既有相同及重迭的部分,又有不同的特征。遗产学或遗产旅游学并不仅仅着眼于其权属、经济价值和使用价值,而是着眼于遗产的历史、艺术、科学和审美等文化价值,关注遗产的保护和传承,从不同的视角和标准可对遗产作不同的分级和分类。遗产学专家的长期论证表明,"遗产"一词较为贴近遗产学或遗产旅游学学科的特点和研究的对象。     

Expertise and the making of World Heritage policy

This paper contributes to two emergent areas of scholarship: first, the role of expertise within the domain of cultural heritage practice; and second, international heritage institutions and their processes of governance. It does so by exploring expertise within the context of World Heritage Committee meetings. These forums of international heritage policy formulation have undergone significant changes in recent years, with larger geopolitical forces increasingly shaping process and decisions. This paper foregrounds the idea of these annual meetings as ‘locales’ in order to explore the inflows of expertise that help constitute authoritative decision-making, how expert knowledge is crafted for and by bureaucratic structure, and how the interplay between technical knowledge and politics via an ‘aesthetics of expertise’ bears upon future directions. In offering such an analysis, the paper seeks to add nuance and conceptual depth to our understanding of international conservation policy and the regulatory, governmental practices of organisations such as UNESCO.     

文化遗产和旅游的可持续发展

旅游业给遗产保护与遗产地管理带来了机遇与挑战。旅游业对维护文化和自然遗产价值,对社会、当地群众及非物质文化遗产均有影响,也给当地遗产设施发展与保护带来机遇。联合国教科文组织始终致力于文化与自然遗产的保护与弘扬工作,开创有前瞻性的旅游业,承认文化多样性原则,强调旅游业在促进遗产保护等方面的有效作用。其创意城市网络主推的"善行旅游",严格遵循原真性与完整性的原则,通过对世界文化遗产、纪念碑、历史建筑、国家公园、博物馆等各类景区定期评估,提升公众关于新旅游产品及旅客稀少遗址的意识,提升参观者体验感受等多种行动,改善人群福利,保护自然和文化遗产,促进经济和社会发展,从而有利于文化遗产保护与旅游业可持续发展。     

Improving heritage impact assessment: an analytical critique of the ICOMOS guidelines

ABSTRACT

In 2011, ICOMOS published its Guidance on Heritage Impact Assessment for Cultural World Heritage Properties. By 2016, over 100 Heritage Impact Assessments (HIAs) had been requested by UNESCO. This paper provides an analytical critique of the HIA Guidelines focusing on their implicit assumptions. We argue that the assumptions in the HIA Guidelines derive from the ‘preservation’ discourse in heritage management, rather than from the ‘conservation’ or ‘heritage planning’ discourses. This is important because the discourse affects the way impacts and their severity are assessed within HIAs, thereby potentially affecting the conclusions reached. We also argue that this framing results in miscommunication and misunderstanding amongst the different stakeholders, about: (1) their perceptions of the nature of heritage value; (2) the perceived purpose of HIA; (3) the way impacts are assessed; and (4) the differing agendas of stakeholders. We recommend that HIA practitioners acknowledge the existence of the various discourses. This could make HIA a more effective heritage management tool. We also consider that for HIAs to be more robust that they be conducted by a multidisciplinary group and with a peer-review mechanism.     

Contested Identities: The Dissonant Heritage of European Town Walls and Walled Towns

Town walls have always played a critical role in shaping the identities and images of the communities they embrace. Today, the surviving fabric of urban defences is a feature of heritage holding great potential as a cultural resource but in management terms one that poses substantial challenges, both practical and philosophical. Town walls can be conceptualised as a ‘dissonant’ form of heritage whose value is contested between different interest groups and whose meanings are not static but can be rewritten. Evidence is gathered from walled towns across Europe, including member towns of the WTFC (Walled Towns Friendship Circle) and inscribed UNESCO World Heritage Sites, to explore the cyclical biographies of town walls in their transformation from civic monuments, through phases of neglect, decay and destruction to their current status as cherished cultural resources. To explore this area of interface between archaeology and tourism studies, the varying attitudes of populations and heritage agencies to walled heritage are reviewed through examination of policies of conservation, preservation, presentation and restoration. Areas of commonality and contrast are thus identified.     

Eco-sites,Song Traditions and Cultural Heritage in the Lower Yangzi Delta

This study explores the struggle to preserve both the cultural heritage and the eco-sites associated with heritage in one of the most affluent and economically developed regions in China. In the twenty-first century, the introduction of global norms deriving from UNESCO Intangible Cultural Heritage and World Heritage Sites has led to a series of measures at the local level to preserve items of cultural heritage that are likely to vanish due to the accelerated pace of development in the lower Yangzi delta. This study focuses particularly on Wu Songs, the traditional songs of delta populations, now entered into the national register for Intangible Cultural Heritage. Wu Songs were associated with labour in the rice paddies and travel along the waterways. The rice paddies and waterways were both essential elements of the traditional ecosystem, but are now imperilled in various ways by the impact of modernisation and globalisation. Issues of heritage value arise in different forms in the more affluent regions of China. As argued here, contention between ethnographers, land developers and municipal authorities, as well as commercial land use imperatives, dominate the conservation of eco-sites and Intangible Cultural Heritage in the delta region.     

Seoul,Korea: its concept of culture and nature in heritage planning

This paper explores the concept of heritage as part of sustainable development planning. Heritage is taken to include both the cultural and natural spheres to incorporate people, activities, landscapes, monuments, landmarks, artefacts, and nature. Heritage planning then involves the sustainable development of the cultural and natural environment to prepare for its stewardship, research, and communication for the benefit of society. This perspective leads to broader questions on approaches to heritage planning where the cultural environment is considered specifically within sustainable development planning just as the natural environment is studied separately in specialised disciplines. The paper proposes that in developing resource‐management plans the effects of cultural resources on natural resources, and vice versa, must be integrated and addressed. Seoul, Korea, an historic metropolitan city that has gone through radical political and economic changes, is examined as a case study. It identifies how the city is integrating sustainability of the contextual association of the cultural and natural environment with promotion of economic growth.     

World Heritage Cultural Landscapes

The concept of cultural landscapes has a long and varied lineage, including antecedents in geography and ecomuseums, and can be applied at all scales. In the 1990s, the World Heritage Committee adopted cultural landscapes as an additional category of property as part of its strategy to broaden the scope of World Heritage listings. By July 2006, there were 53 properties inscribed on the World Heritage List and officially recognised as being cultural landscapes. Such recognition is an acknowledgement of the importance of human–environment interactions, especially those of a more traditional type. Not surprisingly, cultural landscapes have their own particular management issues, as well as sharing others with World Heritage properties in general. These properties, however, also present many opportunities to increase people’s understanding of both cultural and environmental values important to the future of humankind on a global level.     

World Heritage and the Local Community: The Case of Atapuerca (Burgos,Spain)

As social constructions, heritage properties require the participation of all their stakeholders, especially in the case of UNESCO World Heritage Sites. The Atapuerca (Burgos, Spain) World Heritage Site is used as a test case for assessing the fulfilment of the local community’s development expectations, perceptions, and values. This paper is the first formal attempt to ascertain the opinions of residents in the surrounding villages — Ibeas de Juarros and Atapuerca — regarding the initiatives taken by the authorities, and the changes produced, since the site was included in the World Heritage List. The results show that many improvements can be made with the aim of democratizing the decision-making process, ensuring the involvement of the local community and improving their quality of life, in order to fulfil the spirit and recommendations of UNESCO.     

Community-based Heritage Management: a case study and agenda for research

Heritage sites regarded as important are safely managed by the state, voluntary or private sectors but the majority of sites, despite statutory protection, remain unrecognised and without a role in their host communities. New schemes such as the Local Heritage Initiative in the UK aim to encourage communities to recognise their heritage assets and in managing them effectively to contribute to their preservation. With reference to the case of Nether Poppleton near York (UK), the present study explores the factors and conditions for effective community management displayed in one locality by groups who are successfully conserving and managing a diverse set of local heritage sites. Interviews and joint tasks enabled an analysis of the complex range of factors and conditions that can lead to a successful community-based initiative. Future research will determine the extent to which these factors, if applied to other sites, might produce the same results. The importance of this agenda is underscored by the increasing reliance on community-based heritage management in the UK and elsewhere.