Heritage,Tourism and Museums: the case of the North Atlantic islands of Skye,Scotland and Prince Edward Island,Canada

Heritage tourism, and the products and experiences related to it, represent a growing attraction in international tourism and the museum is a potential partner in the development of heritage activities for tourists. This paper explores the relationship between tourism and museums and analyses their roles in relation to heritage. It recognises that the shared characteristics of tourism and museums provide a basis for the two to work together in the development of heritage tourism. This exploration is illustrated by the comparison of case studies of legislated museum provision and their relation to tourism on two North Atlantic islands. In conclusion, the paper argues that while in some cases museums may be seen as somewhat reluctant partners in the process of heritage tourism they are in fact constrained by traditional roles and responsibilities and influenced by both differing jurisdictional contexts and views as to their functions.     

Heritage,Identity and Tourism in Hong Kong

Once a part of the Chinese Empire, Hong Kong then became a British colony and changed its status again in 1997 to that of a Special Administrative Region of the People's Republic of China. The implications of this history for heritage and cultural identity are discussed with particular reference to their representation and promotion as tourist attractions. Hong Kong is seen to be using its unique heritage in a time of transition and uncertainty to assist in defining a distinct identity that is partly expressed through tourism. There are, however, certain potential conflicts of meaning and interpretation amongst the interested parties that have still to be resolved. The experience of Hong Kong provides an insight into the dynamics of the relationship between identity, heritage and tourism that are especially complex within the context of decolonisation.     

Cultural Tourism: Marketing Challenges and Opportunities for German Cultural Heritage

Because of the generally precarious state of public finance in Germany, at federal, state and community levels, expenditure for cultural purposes is being reduced constantly. Therefore, cultural institutions such as heritage sites are virtually compelled to find additional sources of funding to improve their financial situation and ensure their long‐term survival. One of the more suitable means of increasing the revenue situation on an ongoing basis is to improve and expand the cultural tourism offerings. Despite this significance of cultural tourism, an empirical study established that German heritage sites have by no means exploited the real potential of cultural tourism in a comprehensive manner. Thus, the objective of this paper is, on the basis of a well‐founded delineation of the concept and demand‐side situation, to demonstrate the potential success factors for developing cultural tourism and to do so from a marketing perspective.     

Heritage Visitor Attractions: managing revenue in the new millennium

Heritage visitor attractions represent an integral component of the tourism product in many countries. This is particularly so in Scotland, where visitor attractions of a heritage genre continue to attract more visitors than others. However, with varying types of ownership, funding and organisational objectives, many unrelated to tourism, the management of heritage visitor attractions is particularly challenging. Based on a recent primary research study conducted in Scotland, this paper focuses on one particular component of management, that of revenue, and examines the appropriateness, role and utilisation of the concept of revenue management to the operational and strategic management of heritage visitor attractions. The paper concludes that while the majority of heritage visitor attractions employ a number of well-tested revenue-management techniques, there is limited evidence to suggest that pricing and revenue-generation policies reflect the attractions' organisational objectives. In particular, incumbent policies do not appear to reflect the wider needs of revenue management, such as the need to address seasonal and spatial limitations of demand.     

Ethnic Heritage as a Tourist Attraction: the Peranakans of Singapore

Singapore's multiculturalism is an important theme in the country's destination marketing and the paper explores the manner in which ethnicity is depicted in promotional material and the forces shaping the decision-making process. The nature of Peranakan culture, a unique synthesis of Chinese and Malay influences, is the subject of particular discussion and its actual and potential role as a tourism resource is analysed. State authorities are seen to exercise considerable power, making use of tourism images to reinforce political ideologies through the communication of messages about preferred versions of identities. However, tourism representations also convey something of the complex realities of identity in Singapore and perhaps can assist in increasing awareness of, and protecting, the cultural heritage of more marginalised groups. Insights are thus offered into the relationship between tourism and ethnic heritage in plural societies and its management.     

Routeing Heritage for Tourism: making heritage and cultural tourism networks for socio-economic development

Heritage routes and itineraries are mechanisms being used towards tourism needs and objectives. This paper defines these routes, reviews their context, and considers some examples in Europe. It looks at the 'why' and 'how' of heritage routes being established, and shows the inputs that tourism causes and needs. The particular dimensions to routes and what they bring and require are discussed. The associated demand of networks and networking is discussed and the potential beneficial aspects are described. The especial capacity of itineraries to bring about cross-boundary dialogue and interaction are highlighted and the wider potential of this feature for global society is alluded to. The need is suggested for more research into the use, outcomes and effects of routes.     

解读“施教”类遗产

在中国的“全国重点文物保护单位”中有一种发挥着独特作用的遗产,从其诞生之初起就承担着传播知识、完善人格、服务社会的功能,即“施教场所”,包括书院教育类、大学教育类、革命教育类三种;这些遗产所发挥的作用不仅仅是物质的,更在非物质层面具有深远意义,它们不仅呈现着中国教育脉络、体现着中国教育精神,而且极大丰富了当代文化建设、助推了当代文化旅游发展,因此需要倍加珍惜与审慎利用.     

Estancias of Buenos Aires Province,Argentina: Rural Heritage,Sustainable Development and Tourism

Rural settlements growing crops and rearing animals are known as estancias in several South American countries. They played a prevailing role in the political and economic history of Argentina, particularly during the second half of the 19th century and the beginning of the 20th century. At present, many estancias are developing alternative activities, as recreation and tourism, in order to be able to subsist. The main problem lies in the fact that a non‐sustainable activity, frequently focused on the greatest economic yield, leads to the destruction of the heritage, instead of achieving its long‐term conservation. The purpose of this paper is to develop and verify a suitable model for the planning, execution and management of recreational and tourist activities in these rural settlements. As regards the scope of the concept of sustainable development, this methodology aims at achieving a balance between the recreational and tourist operation and the conservation of the rich heritage concerned.     

Editorial-Heritage Challenges in the New Century

The paper considers the case of Raffles Hotel in Singapore which has been the subject of a conservation project with a significant element of redevelopment. The circumstances are discussed within the context of heritage tourism in colonial cities and changing approaches to conservation in Singapore. Built colonial heritage exhibits a symbolism which affects how it is presented and interpreted, serving as a tool for nation building and as a tourist attraction. Policies about conservation and use are influenced by these alternative and often contested meanings, while economic imperatives may demand that buildings generate revenue. Raffles Hotel illustrates the difficulties involved in managing and marketing colonial heritage and securing an acceptable balance between commercial and conservation objectives, with possibilities for confusion as a consequence of the combination of restoration, reconstruction and new building techniques employed.The case has a wider relevance which extends to other forms of built heritage around the world and highlights the dilemmas facing those making decisions about how to present the conserved past as a contemporary tourist space.     

Invisible cities: Geography and the disappearance of 'race' from mortgage-lending data in the USA

Recent scholarship on race and ethnicity has unpacked taken-for-granted categories of difference and the processes of social construction of racialized identities. In the USA, however, legal and policy frameworks established during the Civil Rights struggles of the 1960s and 1970s are based on problematic, reified categories of race and ethnicity. Yet these frameworks have opened limited opportunities for activist challenges, and among the most successful is the community reinvestment movement, a broad alliance of local groups using simple quantitative analysis of public data and strategic essentialist tactics to win major victories against racial discriminatory mortgage lenders. In this paper, we analyse recent trends that have undermined procedures used to collect the racial data used by reinvestment activists, regulators and housing researchers. The second-largest racial/ethnic group among US home loan applicants is now officially known as 'information not provided,' and non-reporting varies widely across different cities. We analyse the causes of this disappearance and its metropolitan contingency, using multivariate models to evaluate theories of consumer choice and lending industry segmentation. The disappearance of race stems primarily from structural changes in housing finance, including the emergence of a new breed of aggressive, high-risk subprime and predatory lenders; but distinctive contextual factors persist in the emergence of a complex urban system of racially 'invisible' homeowners and homebuyers. The erosion of racial data creates an accidental epistemology, threatening the progressive potential of strategic essentialism for activists and scholars while offering none of the emancipatory possibilities of social constructionist theories of race. Les récentes recherches académiques portant sur la race et l'ethnicité ont exploré les différentes facettes de la différence et les processus sociaux de formation d'identités raciales. Toutefois, aux Etats-Unis, les cadres politiques et légaux établis durant les luttes pour les Droits Civils des années 1960 et 1970 se fondent sur des concepts de race et ethnicité réifiés; ce sont pourtant ces cadres qui ont ouvert la voie à la critique des activistes. Parmi ces critiques, le mouvement de réinvestissement communautaire est celui qui a connu le plus grand succès. Ce mouvement était composé d'une large alliance entre divers groupes locaux utilisant une analyse simple de données publiques quantitatives ainsi que des stratégies d'essentialisme tactique. Ces moyens ont servi à remporter d'importantes victoires contre le racisme des prêteurs hypothécaires. Dans cet article, nous analysons certaines tendences récentes qui ont menacé les procédures de collecte des données raciales par les activistes du réinvestissement, régulateurs, et chercheurs. Le deuxième plus grand groupe racial/ ethnique chez les demandeurs de prêts hypothécaires aux E.U. est maintenant connu officiellement sous la rubrique 'information non-fournie' et le fait de ne pas indiquer sa race ou ethnicité varie énormément d'une ville à l'autre. Nous analysons les causes de ce manque d'information ainsi que son contexte métropolitain à l'aide de différents modèles d'évaluation du choix des consommateurs et de la segmentation de l'industrie du prêt. La disparition d'information ayant trait à la race est principalement issue de changements structuraux dans le financement immobilier, incluant l'émergence d'un nouveau groupe de prêteurs agressifs, prédateurs et à haut risque. Par contre, certains facteurs contextuels distincts persistent dans l'émergence d'un système urbain complexe de propriétaires et acheteurs dont la race demeure 'invisible'. L'érosion de données raciales crée une épistémologie accidentelle et menace le potentiel progressiste de l'essentialisme stratégique utilisé par les activistes et les chercheurs sans toutefois offrir les possibilités émancipatoires des théories raciales constructivistes. Reciente erudición sobre raza e identidad étnica ha deshecho las aceptadas categorías de diferencia y también los procesos de la construcción social de identidades basadas en raza. Sin embargo, en los Estados Unidos, los marcos legales y políticos que fueron establecidos durante la lucha por Derechos Civiles en los años 60 y 70 se fundan en categorías de raza e identidad étnica que son problemáticas y sustancializadas. Y, no obstante, estos marcos han abierto limitadas oportunidades por los desafíos de activistas, y entre los más exitosos es el movimiento de reinversión comunitaria, una extensa alianza de grupos locales que utilizan un sencillo análisis cuantitativo de datos públicos y tácticos estratégicos esencialitas para ganar victorias importantes contra los prestamistas de hipotecas que discriminan por motivos racistas. En este papel, analizamos recientes tendencias que han arruinado los procedimientos implementados para recoger datos raciales utilizados por los activistas reinversionistas, reguladores, e investigadores de viviendas. Hoy en día, el segundo grupo racial/étnica más grande de solicitantes de hipotecas en los Estados Unidos es oficialmente conocido como 'información no proporcionada' y este no revelación de información varia bastante en las varias ciudades. Analizamos las causas de esta desaparición y su contingencia metropolitana por el empleo de modelos multivarios para evaluar teorías de opciones para consumidores y la segmentación de la industria de préstamos. La desaparición de raza viene principalmente de los cambios estructurales en la financiación de viviendas, incluso la emergencia de nuevos prestamistas agresivos y predadores; pero factores contextuales distintivos persisten en la emergencia de un complejo sistema urbano de propietarios y compradores de viviendas racialmente 'invisibles'. La erosión de datos sobre raza crea una epistemología accidental que amenaza el potencial progresivo de esencialismo estratégico para activistas y eruditos y que no ofrece ninguna de las posibilidades emancipadoras de las teorías de construccionismo social sobre raza.     

Defining Heritage Values and Significance for Improved Resource Management: an application to Australian tourism

The values and significance of heritage resources are often acknowledged but not integrated into the management process. This paper presents a framework for explicitly identifying these resource qualities and applying them to site management. It defines values in terms of a resource's intrinsic (objectively measurable) and extrinsic (largely subjectively measurable) qualities. The derivative assessment of significance then creates direction for decision making where conservation takes precedence over resource exploitation and renewable resource exploitation takes precedence over the exploitation of non-renewable resources. The framework, developed from a study of World Heritage values of the Great Sandy Region, Australia, provides a basis for achieving agreement between resource owners/managers and resource users on the nature of permissible activities using valued resources.     

An Unwanted Past: contemporary tourism and the heritage of communism in Romania

This paper considers how the legacy of communism and revolution has become the focus of interest among Western tourists in post-communist Bucharest. It argues that 'communist heritage' tourism - the consumption of key sights and sites associated with the Ceausescu regime and its overthrow - has emerged as a particular form of cultural or heritage tourism for special interest tourists. However, this is a heritage which is defined and constructed entirely outside Romania. Within Romania itself there is understandably little desire to remember the period of communist rule, and the legacy of this period is powerfully dissonant with the country's post-communist aspirations. Consequently, as a consideration of two case studies illustrates, there is no concern to interpret the legacy of communism for tourists; instead there is an attempt to deny or airbrush out this period of the country's history.     

江苏省运河文化遗产保护与展望

2006年5月,我国大运河申报世界文化遗产工作已正式启动。江苏是拥有大运河的最早航段,又是运河流程最长的省份,运河文化遗产十分丰富,以“申遗”为契机,认真做好江苏境内的运河文化遗产的保护显得尤为重要。     

The Contested Landscapes of World Heritage on a Tourist Island: the case of Garajonay National Park,La Gomera

This paper considers the World Heritage Site of Garajonay National Park on the island of La Gomera (Canary Islands). It is based on a research project carried out during 1999-2000 that explored the circumstances surrounding its declaration as a National Park and inclusion into the World Heritage List, in conjunction with the consequences for local communities which ensued. The proximity of Garajonay National Park to a large concentration of mass coastal tourism constitutes a further source of potential conflict which may have a wider relevance to other sites of a similar and indeed diverse nature. This paper, therefore, examines the configurations of space and social relations occasioned by the processes of social change, conservation and tourism development in and adjacent to this protected forest. In doing so it elucidates the manner in which these processes are locally mediated in and through contested values over the meaning and purpose of nature conservation in this 'world heritage space'. It argues that a sense of the forest as a place of cultural belonging has been marginalised in favour of its intrinsic ecological value.     

论江苏工业遗产保护与利用

19世纪末至20世纪中叶,江苏沿江各大城市的近代工商业发展壮大。随着现代化工业的发展,过去一些门类的工业生产逐渐衰退,而这些建筑物、工厂车间、机械、磨坊等已成为具有特定价值的工业遗产。通过对工业遗产内涵的界定,明确了工业遗产的价值,揭示了保护工作的紧迫性,探索江苏工业遗产资源的保护和重新利用。     

Proactive Crisis-management Strategies and the Archaeological Heritage

Heritage organisations depend on public support, which presupposes a reputation for responsible custodianship, technical expertise, sound financial management and sensitivity to conflicting public expectations (e.g. conservation and public access). Public support, however, can be fickle; a reputation can be severely damaged in a few days as a result of an unexpected crisis. Heritage managers have traditionally adopted a reactive approach to crisis handling. Such approaches frequently give rise to panic-driven responses, which amplify the scale of the original crisis and lead to a breakdown of trust among stakeholders. Having explored some examples of crises in the management of the archaeological heritage, this paper concludes with a case for managers to develop proactive crisis-management strategies. The proposed framework recognises its symbiotic relationship with the disciplines of strategy and reputation management. It incorporates three key elements: the identification and evaluation of risks; procedural arrangements for operating in a disaster situation; and effective communications to ensure the continuing support of stakeholders.     

我国世界遗产保护和利用决策机制建设初探

近十年来,我国遗产事业取得较大发展。与此同时,矛盾和问题也愈加凸显,原因之一是决策失误。为避免我国的世界遗产因决策失误而造成破坏,应尽快建立起规范、科学、完备的遗产决策机制,从决策主体、组成、决策程序、依据等方面确保其正确性和有效性,真正实现遗产的"保护为主、永续利用"。     

遗产学视角下的“遗产”讨论

遗产学或遗产旅游学的"遗产"名称来源于一般生活常规的"遗产"名称,实物形态为财产,两者之间既有相同及重迭的部分,又有不同的特征。遗产学或遗产旅游学并不仅仅着眼于其权属、经济价值和使用价值,而是着眼于遗产的历史、艺术、科学和审美等文化价值,关注遗产的保护和传承,从不同的视角和标准可对遗产作不同的分级和分类。遗产学专家的长期论证表明,"遗产"一词较为贴近遗产学或遗产旅游学学科的特点和研究的对象。     

农业文化遗产保护与利用研究综述

提要：通过对我国农业文化遗产现状的分析,以及相关文献资料的检索,分别就农业文化遗产的内涵、类型进行了深入探讨,重点是对农业文化遗产的保护与利用进行整理、归纳和研究,明确提出了农业文化遗产保护在我国区域经济社会发展中的重要意义和途径。